I began my career as a salesperson, first with Vespa in Vietnam and later with Procter & Gamble, one of the world's largest companies. In 2014, I assumed the CEO position at LarioHotels, where my goal is to establish the tourism industry as a crucial driver of Italy's future economy.My vision for LarioHotels is to challenge market taboos at a national level. We aim to introduce international luxury hospitality to destinations that have yet to experience this luxury level while prioritizing social responsibility. We aim to establish LarioHotels as the benchmark for sustainable business practices and community development in Italy.The VISTA brand was born as a new entrepreneurial initiative of LarioHotels from our distinctive vision of luxury and a fresh interpretation of experiential tourism.VISTA's goal is to provide luxurious accommodations in areas yet to experience such opulence, offering memorable stays in locations renowned for their natural beauty, cultural significance, and historical value.VISTA Palazzo was successfully introduced in Como in 2018 and replicated in Verona in 2022. The third VISTA Palazzo is currently being considered for southern Italy.