Luis A. Ramirez Email & Phone Number

Skokie, Il

As Senior Marketing Manager, I am responsible for the long-range plan to fuel the IVS and freeflex Premix portfolio growth, maximizing revenue and gross profit for products in the pharmaceutical division by providing market analysis, branding influence, and strategic planning within the assigned product portfolio and platforms.• Develop and manage Annual Marketing Plan including advertising, promotion, advisory boards, speaker programs and events according to brand strategies and goals.• Lead highly matrix new product introduction programs, heavily interacting across business functions like product development, medical, regulatory, project management, manufacturing, business analytics, contract marketing, customer service, sales, and national accounts.• Responsible to develop and maintain strong understanding of assigned therapeutic classes as it relates to the future pipeline of products, including current and future market trends, product characteristics and requirements, pricing, and competitive landscape• Drive market research initiatives to inform customer requirements, product development, and guide successful product launches• Creation of go-to-market strategy for new product launches and line extensions, focused on benefit sell. • Lead the commercial launch execution including the development of brand positioning, pricing strategy, and product forecasting.• Support the Market Unit (MU) and Business Unit (BU) in the annual and long-range strategic plan process by assessing the competitive landscape, channel opportunities, and platform initiatives.

Skokie, Il

As Senior Marketing Leader I was responsible for the development of strategic marketing plans, execute their successful implementation and define plans to grow the long-term revenue, profit and market share position for assigned products and services within the context of the overall AAAHC corporate strategic plan that strengths AAAHC's brand equity and reputation. • Informed market development efforts to include identified high-opportunity segments, securing and understanding voice of the customer, and ensuring the successful execution of marketing plans to achieve growth targets • Created and implement successful marketing, communications, and public relations tools portfolio, enhancing and extending brand identity, internal and external communications, content development and art direction, conference exhibits strategy, social media, digital marketing, vendor and contractor management, as well as website redesign and deployment.• Develop go-to-market strategy for Orthopedic segment. Execute strategic and tactical initiatives including:o Developed Tradeshows/Meetings Strategy – supported business development meetings where appropriate and relevant eventso Sales Collateral and Education programs - Working closely with Marketing Communications and Learning & Development teams to develop compelling core marketing collateral materials and on-going education initiatives• Drove market growth initiatives by guiding development and execution of AAAHC's market penetration and expansion strategy designed to drive brand awareness of AAAHC's unique value proposition and profitably grow revenue.

Corporate Acquisition Of Hospira, Inc. | Lake Forest, Il

As Marketing leader for the Acute and Alternate Site/ Home Care IV Systems, I am responsible for the development and implementing of marketing and commercial strategic and tactical plans for the Sapphire IV pump platforms, to achieve current and long-range sales and margin objectives for the US Acute & Alternate Site channels, as well as the Infusion Systems Business Unit. • I surpassed revenue growth targets by 12.5% and gross margin by 26.6% in 2017, through high focus on effective segmentation and targeting, along with increased operational and implementation efficiencies.• I fully eliminated all existing backorders within 4 months of taken the position across multiple product lines through the implementation and leadership of highly integrated cross-functional teams, and new operating and communication mechanisms.• I led the development of enhanced sales and promotional tools, and executed new re-branding strategy which included: o Supporting the newly created Alternate Site sales organization with promotional campaigns, marketing materials, and tactical market growth programs. o Created business cases to justify investment in additional product line enhancements to further increase the ability of the company's products to meet customer unmet needs. o Manage pricing strategy, distribution and contract negotiations for the Acute and Alternate Site channel

Deerfield, Il

As Marketing leader for Option Care, a Walgreens affiliate, I am responsible for the development and alignment of Marketing and brand strategies, tactics and activation plans in support of the company’s demand and revenue growth targets, profit objectives, and differentiation strategy across its key customer segments: (1) Referral Sources, (2) Payers/Health Systems, (3) Patients, and (4) Manufacturers.• Led the development and launch of Option Care’s brand identity and integrated brand messaging strategy, through the implementation of a series of comprehensive/multiple-stakeholders workshops and research programs• Led the Marketing strategy planning process, tactical plan development and execution ensuring the attainment of all business objectives, and the most effective communication of Option Care value proposition and strategy• Responsible for the development of a health economics strategic plan, digital strategy and roadmap, as well as a series of promotional and sales tools pipeline across key customer segments• Serve as Marketing liaison to Walgreens Co. for collaborative strategies, co-marketing or promotion initiatives• Responsible for multi-agency selection, relationship management and development within Marketing function• Establish an organizational structure, strategies and programs to best align with evolving business needs and organizational goals• Developed, enhanced and executed multiple Marketing / cross-functional processes and tools to drive continuous operational efficiencies, increased Marketing function performance and output quality • Developed and mentored staff through strong communication, team engagement and work balance, resulting in and maintaining high team morale, motivation, positive work environment and team’s top performance

Deerfield, Il

Responsible for the overall provider and consumer marketing strategies and activation plans supporting the business unit growth and profit objectives, driving demand for the $1.3 B Walgreens Infusion and Respiratory products and services though sales effectiveness, promotion of health outcomes, and differentiated products and services value proposition.• Responsible for developing consumer and healthcare provider market share growth strategies and large-scale, multi-stakeholder marketing initiatives to insure attainment of business unit financial objectives; increase brand recognition, and enhance market position.• Lead and monitor relationships with outside agencies and corporate shared service teams to develop and execute marketing plans and tactics such as sales representative-driven programs, advertising campaigns, media plans, promotional programs, public relations activities, trade shows, and online marketing programs.• Provide strategic guidance to business unit to optimize sales effectiveness, clinical excellence, customer loyalty and operational efficiencies, while managing marketing budgets to achieve both corporate and business unit goals.

Greater Milwaukee Area

Manage and develop overall product leadership through the creation and communication of the global marketing vision, strategy and direction for the $1.2 B Patient Monitoring Platforms segment in the Life Care Solutions business unit.• Responsible for leading the development program and launch strategy of the next generation monitoring platforms.• Responsible for the creation of a multi-generational product launch plans, which include: business case modeling, ROI analysis, product pricing strategy, and forecasting.• Lead marketing intelligence activities including competitive analysis and customer/market research. • Defining market requirements, product mapping, new product requirements and voice of customer, and support the establishment of go-to-market strategies, product positioning and sales strategies.

Mcgaw Park, Il

Managed and developed regional strategic direction and business support for the Renal division’s $2.3 billion business across the HD product lines for the Americas region including US, Canada and Latin America. Specialized in the development, support and growth of the HD business in Latin America.• Successfully launched a record breaking 8 new products that generated $36 million HD Latin America sales, and developed a roadmap for new products pipeline for the next 5 years in the region, by: + Building bridges and fostering alignment across Global-Regional-Country teams. + Leading development of market analysis to ensure customer insights drove new launches.• Created clear competitive differentiation in the global market place by leading the development and launch of 2 value-added tools and services for key customers, Renal Info Pro and the Dialyzer Science Challenge 2010.• Significantly improved the identification of key customer requirements and market dynamics for the new product development process and strategic partnership negotiations by promoting a highly efficient work flow across all global/regional stakeholders.• Strengthened global strategic partnerships by improving cross-corporate communication and functioned as a key liaison across work groups resulting in 15% improvement in time to market for new launches.

Round Lake, Il

Developed & implemented the regional strategic direction and market positioning for BioPharma Solutions for Canada, Latin America, Turkey, Asia, Japan, Australia/NZ, as well as key EU countries of the $850 mm BPS business unit. • Established and launched a series of “game-changing” pharmacoeconomic studies (Pilot Centers) in Argentina, Brazil, Mexico, and Italy, aimed at promoting the significant improvement of the IV therapy worldwide, particularly in developing countries by: + Directing & managing a series of lecture programs across 14 countries, and the Global expansion of this study protocol. + Generating incremental sales over $13 mm through the development of several evidence-based marketing tools such as: Infection Control Roadshows, Cost-Impact Model and Closed System Global communication. • Leveraged relationships with key Regional/Global thought leaders to grow market penetration of enhanced IV delivery systems, solutions and devices. This strategy was adopted in Brazil as a new national standard requiring the implementation of these technologies for all of their IV solutions. + Managed negotiations with Ministries of Health throughout the Latin America region including Mexico, Brazil, Colombia and Argentina, aimed at improving IV therapy and clinical practices, while positioning Baxter as best partner, based on the Pilot Center initiatives and BPS global strategy.• Achieved incremental sales in excess of $12 mm by forging and deepening global alliances with key pharma customers (B2B) through the relentless focus on win-win partnerships across Latin America. + Led Regional/Local Marketing teams to develop a strong value proposition, identify key strategic customers and local/regional B2B opportunities to further expand market penetration resulting in 15 new launches across 8 countries generating a leads pipeline for an additional $4 mm in sales.

Round Lake, Il

Developed business cases for new opportunities within the Global Drug Delivery business unit.• Evaluated new platform and business proposals by developing marketing intelligence, analysis, modeling, and recommendations for new agreement structure and negotiation approaches, resulting in the global launch of a new prefilled syringe technology and product line.• Achieved Global/Regional strategic and business alignment by conducting sales meetings and developing regional sales growth proposals for: US/Canada, Latin America, Europe, Asia, Australia-New Zealand.

Mexico City Area, Mexico

Developed and managed the marketing and competitive strategy for the hemodialysis market in Mexico, overseeing special projects for the PD business unit and new business development.• Achieved 100% market share for 2 consecutive years by leading the implementation of a new business model (Home Delivery) and new PD product launch (Twin Bag), that represented 70% of Mexico’s total sales, requiring extensive cross-functional leadership to align personnel and resources.• Improved market positioning by successfully implementing Centers of Excellence in Dialysis and Blood banks within the Mexican Social Security Services.

Mexico City Area, Mexico

Led and managed the market introduction of the Pharmacy and Compounding Services business unit in Mexico, including the launch plan development for two new products in the oral solids dispensing segment, and launch of Baxter’s pharmacy compounding services.

Mibs, International Business Studies

Bs, Industrial & Systems Engineering