Luis Hernandez Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Supported public relations initiatives for clients in the fashion and beauty industry through effective collaboration with account coordinations, executives and managers. • Prepared and shipped showroom sample requests from stylists and media to ensure clients secured maximum coverage over a variety of Canadian publications such as Fashion Magazine and Elle Canada. • Strategically created influencer lists and coordinated mailers to earn clients maximum organic social coverage. • Tracked media coverage and prepared press clippings to proudly present clients reports of earned media in Canadian and American markets. Clients include Fendi, Christian Louboutin, H&M, COS, Carhartt WIP and the Canadian Arts and Fashion Awards (CAFA)

Toronto, Ontario, Canada

• Leveraged media relations skills to build publicity for the Humber School for Writers summer workshop in creative writing.• Carefully curated media lists of journalists and editors in the arts and books industry to build media relations and ensure effective reach of publicity.• Drafted and distributed media advisories to advance coverage of workshop and stimulate enrolment.

Toronto, Ontario, Canada

• Collaborated in a small team to develop an integrated communications plan to build PHAM’s reach and secure funding. • Creatively constructed PR tactics, key messaging, and social media strategies to tell the clients story and connect it with their audience. • Awarded top group by client for strong understanding of branding, strategy, and creative tactics in PR, marketing, and social.

Toronto, Ontario, Canada

• Investigated and reviewed personal automobile damage claims to determine insurer responsibility in accordance with the Ontario Automobile Policy.• Managed up to 200 files ensuring proper coordination and communication of vendors, appraisers, and third parties to ensure vehicle claims were repaired or settled in a timely manner.• Handled escalations and provided solutions for client concerns using strong knowledge of policy.• Negotiated total loss settlements with knowledge of current vehicle markets to ensure fair valuations.

Toronto, Ontario, Canada

• Utilized knowledge of the Ontario Automobile Policy to assist customers and vendors with telephone inquires regarding automobile claims.• Assisted 30+ customers a day with their claim inquiries to move their claims forward to completion. • Leveraged customer service skills to deescalate emergency situations in a courteous and respectful manner.

Toronto, Ontario, Canada

• Handcrafted beverages and connected with customers in a fast-paced café setting to create an exceptional and personalized customer experience.• Juggled multiple tasks at once becoming efficient in multi-tasking to help ensure smooth running of day to day restaurant operations.• Thrived in a fast-paced environment where successful collaboration in small teams was essential in ensuring customer satisfaction and store performance.

Toronto, Ontario, Canada

• Acted as a liaison between LGBTQ2S+ science students and the Ryerson Science Society to ensure their unique needs and concerns were addressed within the Faculty of Science• Produced queer professional networking nights to give the Ryerson LGBTQ2S+ science community opportunities to network with companies that value diversity.• Strategically marketed and promoted social and professional events to boost participation of members of the local LGBTQTS+ community.

Postgraduate Certificate, Public Relations

Courses Include - Strategic Communications - Event Planning & Management - Media Relations - Design for Public Relations - Writing.

Honours Bachelor Of Science, Biomedical Sciences

Activities and Societies: Frosh 2020, Science+, Premedical Society, Tri Mentoring Program