Reports to Consumer Direct Marketing Director - Consumer Direct Marketing Leader for Strategic Accounts (Liverpool and Coppel)- Led a cross-functional alignment across teams to support initiatives, volume drivers, and partner campaigns.- Lead & execute on a seasonal basis the most relevant and impactful stories for each door. - Content development and creation to engage with Liverpool consumers: Yoga, Running & WBN products.- Created digitally led activations during 2020-2021 to continue engaging with consumers.

- The job responsibilities included developing channel concept maps and aligning seasonal plans based on local and global strategies for partners Liverpool and Coppel. - I oversaw leading the adaptation and implementation of various initiatives across different channels. - I also briefed and coordinated with agencies to adapt the Global Creative Direction to local doors. As part of cross-functional work, I collaborated with the sales and digital teams to develop new working methods and business strategies. - Additionally, I was responsible for store openings, including multi-brand spaces, and worked closely with the VMS team and sales in this regard.

- As the VMS Guadalajara team leader, I was responsible for ensuring that all initiatives and seasonal products were executed correctly at key locations. - I led the team to achieve weekly and seasonal results, investing in everyone's growth. At the same time, I worked cross-functionally with the Retail Brand team to manage store openings for Nike stores and multi-brand spaces.

Execution and support in product presentation at Nike Retail channels for product launches and iniatives (running, training, football and sportwear categories)Planning of floor sets and display exhibitions for Nike Only Stores, corners and department stores. Product presentation of future seasons for wholesale customers.Training staff stores about Nike technologies and guidelines of product presentation.Communication with the company’s graphic design, maintenance and photographer.Oppenig stores around México (Guadalajara, Cancún, Playa del Carmen, Veracruz and México City)Support at We Run Guadalajara (2013-2014) and Half marathon Atlas football club (2013-2014)