Luis Bautista Email and Phone Number

For Mexico, LatAm and Brazil; developing/executing programs that will drive sustainable growth for the Industrial Global Business Unit; responsible for developing the marketing plans for Mexico, while providing leadership and guidance to the marketing teams in LatAm and Brazil to hit agreed upon financial targets.• Lead for all marketing activities (customer and channel) for the Mexico market• Provides feedback into Global Business Unit brand strategy communication tools• Develops and Communicates brand strategy to sales• Implements brand strategy and collateral development• Coordinate efforts with all LatAm countries and ensure flawless execution of Strategic Business Unit plans• Ensure plans/programs take into account specific regional needs• Understand competitive marketplace dynamics• Analyze in-market program performance, learn, optimize• Lead a geographically diverse team to deliver against business, customer, brand targets

Develop the marketing strategy for the region. Planning, development and implementation of marketing strategy in Animal Nutrition area. P&L control and budget management. R&D and Commercial business partners (Digital Media) relationMain Accomplishments: This project involved strategic planning, portfolio segmentation, brand architecture and organizational development.

Execute the Regional Corporate Marketing Management, as well as the growth organizational alignment, brands maintenance and productivity as well as and profitability initiatives. Enabled Marketing, Supply, RQI & Finance teams work together during all development process (Stage-Gate). Implemented the products launching process for Mexico and leaded countries in Latam Region. Established the general strategy for projects, budget, Cap Ex, COGS, among othersNew Brands Director.New Marketing Business: led the new business development and innovation strategy for the company. Marketing and Digital Media (SEO & SEM) strategy planning, development and implementation for the new products introduction (development and imports) for existing or new categories. P&L development and budget management R&D and Commercial business partners relationMarketing Manager.Snacks Marketing strategy definition (ACT II- popcorn) and implemented digital strategies (SEO & SEM) New Products Introduction: Identify trends, developed conceptual work and portfolio development of selected products (Including all process steps; from formula & project definition, to qualitative & quantitative validation with consumers). Budget’s management. Sales forecast Administration and implementation of Advertising and Promotion campaigns (Media and Agencies)

Regional New Products Manager. Personal CareResponsible of Regional Brand Strategy and New Products Development for the soaps category in LatAm. Responsible to Improve the Strategy/Vision and Global business perspective to contribute to the Region growth. Development/Validation and Lunch of new concepts in the Skin Cleansing category. Responsible of research trends and consumer insights. Regional development of Go-to-market, Advertising plans and branches alignment with other subsidiaries of the region.SR. Brand Manager. Personal CareInvolved with local, regional and global Brands management: Colgate toothpaste, Speed Stick, Neutro Balance and Stefano Deodorants and Caprice Hair Care. Marketing Plan and Brand Marketing Strategy Management Sales increase alternatives implementation for all brands Consumer data analysis for portfolio proposals according to each channel

Petalo Brand. Personal Care Marketing Plan - Brand Strategy. Relaunching of “Suavel” Brand. Promotional programs (Poppy). Brand Budget Management.

Brand Management to Execute the Marketing Plan.Product Launch.Preparation and Management of the Product Budget.Monthly Reporting to Marketing Group.Promotional Plans DevelopmentDevelop and Execute Sales Materials.Ongoing Inventory Management

Brand Image.New Products Development - Product Launch.Product Certification and Analysis.Promotional Plans Development.Advertising Programs - Media Plans.Develop and Execute Sales Materials - Suppliers.Demonstrators Programs - Agency Service.