Civitatis is a scale-up in the traveltech sector with over 10 million travelers annually.◆ Design and execution of the native apps strategy within an "app first" company strategy.◆ Leading the native app squads.◆ Direct reporting to the CPO, closely collaborating with the rest of the C-Level.◆ Implementation and development of a product culture.

Leading development team of the ecommerce for the Spanish market.Leading the strategy and development team for a native Android & iOS app focused on the protection and care of the elderly.◆ Reduced churn by over 30 percentage points and increased NPS by over 60 points through a change in the value proposition following the analysis of user research results.◆ Saved development costs and reduced time to market by identifying user needs that could be met through the integration of existing solutions within the company, leading collaborative working groups across different areas.

In the context of a “spin-off” created within Grupo DIA to foster innovation and agile methodologies:◆ Led the UX area.◆ Product Management for ecommerce, internal store management apps, customer loyalty, and franchise management.◆ Reduced task execution times in the store by over 70% through optimization of app workflows and the incorporation of new devices (scanners).◆ Reduced stockouts by more than 80% due to improved data quality on stocks, sales, and losses, enhancing order prediction to the central office.◆ Initiatives for implementing disruptive technologies applied to store management: Early queue formation detection at checkout using AI image capture, cashier-less stores using AI and RFID...

I designed the user experience for the ecommerce and streaming eBooks platform, leading research, prototyping, and design tasks.

I worked as a freelancer, in collaboration with agencies, on several projects:◆ Amadeus: I worked with The Summer Agency team, conducting market and user research, as well as creating the first prototypes for a website that offers airline users a taxi and airport-to-hotel transfer comparator.◆ Metro de Madrid: I collaborated with Diga33, prototyped, and designed an Android application for the internal Supply Chain.◆ El Corte Inglés: I collaborated with Diga33, designing the user interface for the Customer Service managers' website.◆ Fiat: I collaborated with Dommo, prototyping and designing the car buying experience using Google Glass.◆ Nivea Men: I collaborated with Dommo, creating a website for a contest alongside Real Madrid.◆ Heineken: I collaborated with Semace, prototyping, designing, and testing the beer supply truck interface.◆ Pepecar.com: Video contest website.

Web design for leisure events