Senior Paid Media Specialist
Current
Jan 2024 - Present
AeroLeads people directory · profile
Luis Carías Toscano Email & Phone Number
Senior Paid Media Specialist at Teamwork
at
Teamwork.com
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 100%
Current company
Role
Senior Paid Media Specialist at Teamwork
Location
Madrid, Community of Madrid, Spain
Company size
Who is Luis Carías Toscano? Overview
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Quick answer
Luis Carías Toscano is listed as Senior Paid Media Specialist at Teamwork at Teamwork.com, a with 402 employees, based in Madrid, Community of Madrid, Spain. AeroLeads shows a matched LinkedIn profile for Luis Carías Toscano.
Luis Carías Toscano previously worked as Senior Paid Media Specialist at Teamwork.Com and Paid Media Specialist at Teamwork. Luis Carías Toscano holds Maestría, Periodismo De Investigación from Universidad Del Salvador.
Company email context
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Teamwork.com
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Profile bio
About Luis Carías Toscano
I specialize in Inbound B2B marketing strategies, and for over six years, I've been working in paid advertising, running campaigns with an annual budget of over 1.5 million dollars. I work across the entire process of the paid campaigns, from the strategy to the execution, optimization, and analysis of results to improve ROI, CAC, Conversion Rate and Payback period. I've also specialized in Data Analytics, and I combine my digital marketing skills with data analysis, using SQL and tools like Tableau.
Listed skills include Periodismo, Microsoft Office, Redes Sociales, Medios Sociales, and 9 others.
Current workplace
Luis Carías Toscano's current company
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Teamwork.Com
13 roles
Luis Carías Toscano work experience
A career timeline built from the work history available for this profile.
Paid Media Specialist
Jul 2022 - Dec 2023
Sr Growth Marketing Specialist
Nov 2021 - Jul 2022
Paid Media Specialist
- Lead acquisition through paid advertising.- Create strategies to move B2C and B2B leads down the marketing funnel and converts them into candidates and clients- Develop retargeting strategies to re-engage cold leads- Ensure campaigns have the expected return on investment (ROAS)- Match the ideal candidates through snipper-targeting ads with the open opportunities across the tech industry- Develop account-based marketing (ABM) strategies to attract new potential clients… Show more - Lead acquisition through paid advertising.- Create strategies to move B2C and B2B leads down the marketing funnel and converts them into candidates and clients- Develop retargeting strategies to re-engage cold leads- Ensure campaigns have the expected return on investment (ROAS)- Match the ideal candidates through snipper-targeting ads with the open opportunities across the tech industry- Develop account-based marketing (ABM) strategies to attract new potential clients to the Sales funnel Show less
Oct 2021 - Jul 2022
Senior Inbound Analyst
Sirena
- Management and optimization of PPC campaigns with a yearly budget of USD 1.5MM- Analyze and follow paid ads metrics using SQL skills and Tableau- Cross-team collaborations with data, sales and product- Budget management in coordination with the Purchasing area.- Leading all inbound paid strategies - Ensure campaigns have the expected return on investment (payback period)- Create strategies aimed at lower the cost per acquisition (CPL, CAC)- Develope strategies to… Show more - Management and optimization of PPC campaigns with a yearly budget of USD 1.5MM- Analyze and follow paid ads metrics using SQL skills and Tableau- Cross-team collaborations with data, sales and product- Budget management in coordination with the Purchasing area.- Leading all inbound paid strategies - Ensure campaigns have the expected return on investment (payback period)- Create strategies aimed at lower the cost per acquisition (CPL, CAC)- Develope strategies to reach out the expected target audiences to ensure maximum retention rates- Measurement of results of online campaigns.- Nurturing leads management (email automation)- Responsible for the company's image across all digital channel Show less
Aug 2019 - Oct 2021
Ppc Specialist
- Design and delivery of PPC campaigns for multiple industries, such as e-commerce platforms, restaurants, agencies, education, real estate and travel agencies- Deliver solutions to increase the number of leads and purchases.- Create the strategy for online campaigns (B2C and B2B) in Latin America, North America and Europe.- Implement PPC campaigns on Google Ads (Adwords), Facebook Ads, Bing and LinkedIn Ads- Drive decisions through the use of Google Analytics, Google Tag… Show more - Design and delivery of PPC campaigns for multiple industries, such as e-commerce platforms, restaurants, agencies, education, real estate and travel agencies- Deliver solutions to increase the number of leads and purchases.- Create the strategy for online campaigns (B2C and B2B) in Latin America, North America and Europe.- Implement PPC campaigns on Google Ads (Adwords), Facebook Ads, Bing and LinkedIn Ads- Drive decisions through the use of Google Analytics, Google Tag Manager and Google Optimize.- Use of platforms such as Google Analytics, Google Tag Manager and Google Optimize- Chatbot workflow builder through Manychat Show less
Jun 2017 - Sep 2021
Sem Specialist
- Deliver solutions to increase the number of visits and purchases.- Measurement of results of online campaigns.- Management and optimization of PPC campaigns. - Business Intelligence to bring new trends and studies to the sales and commercial departments- Budget management in coordination with the Purchasing area.
Nov 2017 - Aug 2019
Seo Analyst
- Writing articles under SEO guidelines. - Management of social networks (Facebook and Twitter).- Supervision of metrics in Google Analytics. - Writing Advertorials.
Mar 2016 - Nov 2017
Freelance Journalist
Journalistic writing for the Spanish finance and business portal Merca2.es.
Aug 2017 - Feb 2018
Collaborative Journalist
Efecto Cocuyo
Collaborations with the web portal. Preparation of reports and journalistic notes on current issues in Argentina for Efecto Cocuyo, a Venezuelan website dedicated to economics and finance.
May 2015 - Apr 2016
Senior Correspondent
Correspondent and Content Manager. Responsible for reporting to the United States general interest news and specialized reports on politics and economics, as well as social network management and infographics.
Feb 2014 - Oct 2014
Journalist
Coverage on economic topics and general interest news, writing of journalists reports.
Jul 2013 - Dec 2013
Senior Journalist
Comprehensive work in journalism. Coverage and writing of general, political and economic information, as well as the performance of research, reports and chronicles.
Jul 2009 - Jul 2013
Team & coworkers
Colleagues at Teamwork.com
Other employees you can reach at teamwork.com. View company contacts for 402 employees →
EF
Emma French
Colleague at Teamwork.ComCork, County Cork, Ireland
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LT
Luke Tynan
Colleague at Teamwork.ComCounty Cork, Ireland
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LF
Luis Figueiredo
Colleague at Teamwork.ComJoinville, Santa Catarina, Brazil
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HB
Hanna Braim
Colleague at Teamwork.ComGdańsk, Pomorskie, Poland
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GD
Glen Duncan
Colleague at Teamwork.ComIreland
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GO
Greg O'Connell, Cipp/E, Cipm
Colleague at Teamwork.ComSpain
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UJ
Uzma Jabbar
Colleague at Teamwork.ComFaisalabad District, Punjab, Pakistan
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DT
Dáire Toner
Colleague at Teamwork.ComBelfast, Northern Ireland, United Kingdom
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NO
Nevan O'Keeffe
Colleague at Teamwork.ComCork, County Cork, Ireland
View →
CQ
Conor Quin
Colleague at Teamwork.ComIreland
View →
Emma French
Colleague at Teamwork.ComCork, County Cork, Ireland
View →
LT
Luke Tynan
Colleague at Teamwork.ComCounty Cork, Ireland
View →
LF
Luis Figueiredo
Colleague at Teamwork.ComJoinville, Santa Catarina, Brazil
View →
HB
Hanna Braim
Colleague at Teamwork.ComGdańsk, Pomorskie, Poland
View →
GD
Glen Duncan
Colleague at Teamwork.ComIreland
View →
GO
Greg O'Connell, Cipp/E, Cipm
Colleague at Teamwork.ComSpain
View →
UJ
Uzma Jabbar
Colleague at Teamwork.ComFaisalabad District, Punjab, Pakistan
View →
DT
Dáire Toner
Colleague at Teamwork.ComBelfast, Northern Ireland, United Kingdom
View →
NO
Nevan O'Keeffe
Colleague at Teamwork.ComCork, County Cork, Ireland
View →
CQ
Conor Quin
Colleague at Teamwork.ComIreland
View →
2 education records
Luis Carías Toscano education
Maestría, Periodismo De Investigación
Licenciatura, Comunicación Social Y Periodismo
FAQ
Frequently asked questions about Luis Carías Toscano
Quick answers generated from the profile data available on this page.
What company does Luis Carías Toscano work for?
Luis Carías Toscano works for Teamwork.com.
What is Luis Carías Toscano's role at Teamwork.com?
Luis Carías Toscano is listed as Senior Paid Media Specialist at Teamwork at Teamwork.com.
Where is Luis Carías Toscano based?
Luis Carías Toscano is based in Madrid, Community of Madrid, Spain while working with Teamwork.com.
What companies has Luis Carías Toscano worked for?
Luis Carías Toscano has worked for Teamwork.Com, Teamwork, Growketing, Nexton, and Sirena.
Who are Luis Carías Toscano's colleagues at Teamwork.com?
Luis Carías Toscano's colleagues at Teamwork.com include Emma French, Luke Tynan, Luis Figueiredo, Hanna Braim, and Glen Duncan.
How can I contact Luis Carías Toscano?
You can use AeroLeads to view verified contact signals for Luis Carías Toscano at Teamwork.com, including work email, phone, and LinkedIn data when available.
What schools did Luis Carías Toscano attend?
Luis Carías Toscano holds Maestría, Periodismo De Investigación from Universidad Del Salvador.
What skills is Luis Carías Toscano known for?
Luis Carías Toscano is listed with skills including Periodismo, Microsoft Office, Redes Sociales, Medios Sociales, Blogs, Estrategias De Contenido, Google Adwords, and Google Adwords Profesional.
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