Luis Castro Email & Phone Number

New York, New York, United States

Paris, FR

• Social Media Coordinator ~
• Engage both reactively and proactively on social media platforms
• Reach out and interact with influencers for campaigns, seedings and collaborations
• Manage community engagement for consumer affairs on platforms like TikTok, Meta Platforms and Twitter
• Monitor social media channels for industry trends
• Utilize social media analytical/management tools such as Sprinklr, Salesforce, Traackr and Hatteras to track consumer engagement and draw conclusions about user data

Woodbridge, NJ, US

• Create and manage event branding, including logos, taglines, and visual assets
• Collaborate with event planners, designers, and vendors, to ensure cohesive marketing messaging and branding across all event materials
• Develop and manage event websites, including design, content, and functionality
• Create and manage social media content and campaigns to engage with audiences and promote events
• Manage marketing budgets and ensure cost-effective execution of marketing plans
• Manage and create content for event social media channels, including Facebook, Twitter, Instagram, and LinkedIn

Nottingham

• Promoted within three months with a doubled increase in territory size
• Create, manage, and achieve project plans to define timelines, scope, andbudget in my respective territory (NJ, NY, CT, DE, and PA)
• Recruit, train, and manage a field sales team
• Coordinate/Organize campaigns, events, and projects per sales trends andmarketing strategies
• Partner with Visual Merchandising & Trade Marketing on all display updatesand in-store executions
• Support the media planning process for the brand & participate in socialactivations for the brand

Nottingham

• Coordinate/Organize campaigns, events, and projects
• Lead in the expansion of new sales territory
• Promote and inform consumers about the brand
• Organize merchandise and displays per sale trends
• Develop and implement strategies according to target demographic
• Build and maintain client relations to grow our market and brand awareness

Paris, FR

• Advised clients across the brand's luxury fashion and goods
• Collaborated with different teams (Operations, Sales, and Visual Merchandising) to ensure product placement and inventory
• Took the lead on a social media project to increase engagement and promote products
• Applied entrepreneurial and empathic/soft skills to retain and gain clientele
• Managed sales/clients using product-based marketing strategies (lifetime customer value, customer satisfaction, upselling, etc.)

Master Of Business Administration - Mba, Digital Marketing

Bachelor'S Degree, Psychology

Associate Of Arts - Aa, Psychology

Salesforce Administration Training