Luis De Leon

Luis De Leon Email and Phone Number

Director of Content at The Wonderful Company @ The Wonderful Company
los angeles, california, united states
Luis De Leon's Location
Los Angeles, California, United States, United States
About Luis De Leon

I'm a story-driven creative with an extensive history in building and spearheading departments, nurturing talent, and delivering brand stories with memorable experiences. I consider myself a creative and business blend and I'm a believer in the power of strong storytelling, clean design, and efficient workflows. 15+ years in broadcast and post-production spanning television, film, and advertising. Visual storyteller who has creatively lead departments and teams across several disciplines: motion design, editorial, and VFX. Brands and networks include Volkswagen, Taco Bell, Fiji Water, Pandora, Sprint, 7-Eleven, Nintendo, Wonderful Pistachios, NBC, ABC, USA Networks, Conde Nast, and more.Co-founder and former CCO of a VFX company that grew ten-fold of which I sold.Former Motion Design Director and Creative Director for Deutsch LA/Steelhead, a premier ad agency in LA; editor of award-winning documentaries that have gone to prestigious festivals and aired on HBO; member of the TV Academy of Arts and Sciences for my work as a VFX supervisor; and writer of screenplays, pilots, and short stories.Currently, I’m the Director of Content for The Wonderful Company. I'm a creative director, director, and editor; I also produce, find crews, and manage teams of editors as needed. I built out their in-house production and post-production department to service all of the Wonderful global brands, initiating a new post workflow and pipeline to scale up our capabilities. I've directed and edited social campaigns and short-form documentaries for Wonderful Pistachios, Justin Wines, Halos Oranges, Fiji Water, Pom Wonderful, and The Wonderful Company’s philanthropic initiative.

Luis De Leon's Current Company Details
The Wonderful Company

The Wonderful Company

View
Director of Content at The Wonderful Company
los angeles, california, united states
Website:
wonderful.com
Employees:
3647
Luis De Leon Work Experience Details
  • The Wonderful Company
    Director Of Content
    The Wonderful Company Sep 2019 - Present
    Los Angeles County, California, United States
    Wonderful brought me in to build out and elevate their in-house content production and post-production department to service each of Wonderful Company’s brands and philanthropic programs.In this strategic and creative role:• I'm a creative director, director, and editor for digital campaigns, short form documentaries, social content, and Instagram live events• Built a post workflow and pipeline from the ground up• Led the acquisition and buildout of the editorial suite • Led the procurement of production gear for high-end shootsBrands include: Wonderful Pistachios, Halos Oranges, Justin Wines, Pom Wonderful, Fiji Water, Teleflora, Wonderful Company philanthropic programs, and more.
  • Freelance
    Director / Editor / Writer
    Freelance Nov 2013 - Present
    Greater Los Angeles Area
    Freelance Director & Editor for acclaimed documentaries, short films, music videos, branded content, and broadcast commercials.• Editing clients include: Vice, Weather Channel Films, Foreign Policy Magazine, Deutsch, Results.org, iCrossing• Films have screened at the New York Film Festival, SXSW, The Beverly Hills Film Festival, Locarno Film Festival
  • Steelhead.Tv
    Motion Design Director + Creative Director
    Steelhead.Tv Jun 2019 - Sep 2019
    Freelance motion design director and creative director. Led teams of motion designers for projects across Deutsch LA’s global brands, pitching and developing style frames, recruiting motion design artists.
  • Steelhead.Tv
    Lead Motion Designer
    Steelhead.Tv May 2015 - May 2019
    Lead Motion Designer for broadcast, digital, and OOH across all Deutsch LA brands.• Clients include: VW, Sprint, Pizza Hut, Taco Bell, Target, Electronic Arts, Electrify America, NatGeo, Nintendo, HTC, Zillow, Dr. Pepper, Snapple, 7UP, Pandora, CMAB, Diamond Foods, Emerald, Pop Secret, Little Tykes, Anthem, Vanity Fair, Angel Soft, Avvo, Canada Dry, Angel Soft, Mophie.
  • Deutsch La
    Lead Motion Designer
    Deutsch La Nov 2013 - Sep 2019
    Greater Los Angeles Area
    Senior Motion Designer for broadcast, digital, and OOH across all brands.Responsibilities include: motion design, pipeline development, pitching and developing style frames, animatics, VFX, and recruiting other motion artists. • Clients include: VW, Sprint, Pizza Hut, Taco Bell, Target, Electronic Arts, Electrify America, NatGeo, Nintendo, HTC, Zillow, Dr. Pepper, Snapple, 7UP, Pandora, CMAB, Diamond Foods, Emerald, Pop Secret, Little Tykes, Anthem, Vanity Fair, Angel Soft, Avvo, Canada Dry, Angel Soft, Mophie.
  • The Other House
    Freelance Producer
    The Other House Nov 2013 - Mar 2014
    Greater Los Angeles Area
    Freelance Producer for the boutique production and animation studio The Other House.• Produce and manage post for Puffy's new Revolt network, including the entire network branding and all show packages for launch.• Recruit designers, motion graphics, and animation specialists.
  • The Molecule
    Co-Founder/ Cco / Vfx Supervisor
    The Molecule 2005 - Nov 2013
    New York And Los Angeles
    Co-founded a premiere digital and broadcasting post-production, visual effects, and motion graphics company. 40-50 employees with a revenue of several million per year. Serviced 25 TV series, including Elementary, Smash, Rescue Me, Blue Bloods, Swamp People, and dozens of films including The Butler and Beasts of the Southern Wild.• VFX on set supervisor working with directors, cinematographers, and executive producers to create assets, bridge ideas, and ensure quality and budget goals. • Recruit and manage teams of designers and VFX, motion graphics, and animation specialists. • Bid, scope, and execute projects for executive producers and network post-producers. • Completed 686 VFX shots in 3 weeks.
  • Covalent (Productions)
    Co-Founder / Producer
    Covalent (Productions) Feb 2009 - Oct 2013
    New York And Los Angeles
    Co-founded bi-coastal digital production company as a subsidiary of The Molecule, creator of hundreds of pieces of branded content, millions in revenue. • Conceptualize, bid, and manage productions. • Recruit and hire talent. Manage teams to ensure brand's message comes through and on time. • Win new clients and sell new opportunities to existing clients.• Clients include: AOL, Microsoft, American Express, Toyota, P&G, Unilever, Intel, Verizon,
Blackberry, Maybelline, Vogue, Vanity Fair, Glamour,
Digitas, Razorfish, iCrossing.
  • Chelsea Pictures
    Production Manager - Branded Content
    Chelsea Pictures Jan 2005 - May 2005
    Greater New York City Area
    • Maintained and managed budgets for million dollar Audi viral campaign "The Art of the Heist."• Coordinated production crews, film and still shoots, and scheduling for events.• Managed content creation of hundreds of elements with graphics teams, copy writers, and directors. • Named “Campaign of the year” by industry standard Creativity Magazine
  • Freelance
    Production Coordinator/Assistant
    Freelance Jul 2003 - Dec 2004
    Greater New York City Area
    • Production coordinator/assistant on major national commercials, films, and music videos.
  • Hsi Productions
    New York Production Coordinator - Commercial Production
    Hsi Productions Sep 2001 - Jun 2003
    Greater New York City Area
    • Liaised between executive producers and production crews.• Assistant to executive producers.• Streamlined databases, researched for commercials, handled correspondence and memoranda.• Worked on major national commercial projects including Nike, Gatorade, General Motors, Pepsi.• Cataloged and distributed storyboards for all commercial bids and jobs companywide.• Hired interns.

Luis De Leon Education Details

Frequently Asked Questions about Luis De Leon

What company does Luis De Leon work for?

Luis De Leon works for The Wonderful Company

What is Luis De Leon's role at the current company?

Luis De Leon's current role is Director of Content at The Wonderful Company.

What schools did Luis De Leon attend?

Luis De Leon attended The Bookshop School For Ads, The George Washington University - School Of Business, The George Washington University.

Who are Luis De Leon's colleagues?

Luis De Leon's colleagues are Leland Usher, Cinthya Ramirez, Delonte Reid, Wendy M., Renelle Davis, M.s., Siva Donthi, Emilia Baltazar.

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