Luis E. Medrano Email & Phone Number

Peru

Área Metropolitana De Lima

Lima, Perú

Lima, Perú

Professor of the courses in: strategic marketing in health services, health management, soft skills and decision making, health research methodology, thesis seminars. Thesis advisor.

Lima, Perú

Coordinación planes de estudio, desempeño y evaluación docente y del estudiante. Docente cursos Marketing estratégico servicios de salud, cursos y seminarios de tesis.

Lima, Perú

Lambyeque, Perú

Lima, Perú

Analysis of strategic program approaches, institutional relations, target audiences, product strategies and messages, based on the use of communication and social marketing, to aim at strengthening programs sexuality and the promotion of educational change in the context of freedom of the rights of people to self informed choice of methods for disease prevention and satisfaction of needs in the field of sexuality based approaches and values of humanity and equity. The purpose is to help APROPO to strengthen its leadership in the field of sexuality education as a trainer, and transformative educational institution and leader in communication for prevention and promotion on sexuality in the country.

Lima, Perú

Founder and CEO CSC Consulting Group, a private company engaged in joint initiatives and dialogue between different actors with regard to social and sustainable development, to improve and create new management tools and strengthen the skills of managers in making decisions appropriate to the dynamics of development sustainable. He focuses his role in helping to identify needs and expectations particularly in changing environments in which social and behavior change communication -SBCC- has a role in making visible the problems and proposed solutions in creating awareness for change and to boost processes in finding their own solutions, consistent with the development of social, economic and environmental.

Lima, Peru Y America Latina Y El Caribe

-SBCC- Social and Behavior Change Communication, Health Communication and Social Marketing, Communication and Sustainable Development, Communication & Visibility, Qualitative Research and Social Impact Evaluation, Trainer of trainers in estrategic communication, Researcher, systematization, editor and copyeditor style.

Lima

Rapid Needs Assessment (RAP) and preparation of the Master of Advocacy and Capacity Building for internal and external audiences related to the Integrated Management of Water Resources and Water Culture in decentralized units at the national level (AAA and ALAS) Plan .

Lima, Perú

Coordinator of Graduates Courses in Qualitative Research. Curriculum Design and Teaching

Lima, Perú

Professor and lecturer in healthcare marketing, qualitative and quantitative research methodology, educational technology in health and Thesis and thesis seminar.Course Coordinator and Teaching Qualitative Health Research for the Peruvian National Institute of Child Health.

Peru, Ecuador Y Bolivia

Evaluation of LAC / RSD Regional Education Program, USAID / Washington-IBTCI-qualitative assessment of the CETT- Andino-Centers of Excellence for Teacher Training, improving reading writing, and reading comprehension of children in the primary grades 3, Peru, Ecuador and Bolivia. Responsibilities as qualitative research includes the application of innovative research techniques for the collection and analysis of data such as document review, key informant interviews, structured interviews and focus group survey discussions.The main objectives of the evaluation are to evaluate the benefits and challenges of supporting different models for regional programming, including the advantages and disadvantages of working regionally versus bilaterally to address the education development challenges, and contrasting the different models for program implementation at the USAID and implementing partner level as discussed in the background section; identify the broader impacts of the regional programs; and consider the value-added of technical assistance provided to implementing partners through USAID/Washington-based contracts and cooperative agreements.

Huaraz, Piura, San Martin Y Cajamarca

January-April 2010, GIZ-Regional Government of Ancash-Chinecas Special Project. Design corporate communication strategy and communication for development to strengthen the promotion and transformation processes of production, increased value added to agricultural products, capacity building groups of agricultural producers, as well as managing the innovation process and modernization of units and agricultural supply chains. Design massive campaign to strengthen water management and risk management in river to the impact of climate change. Oct.2007-Jul. 2008 GIZ-PDRS-Regional Government of Cajamarca: Design of Communication&Education Strategy in support of Ecological Economic Zoning (EEZ) for regional develpoment. Advocacy in public authorities, stakeholders and media. Support implementation strategy, monitoring population awareness campaign.March to June 2006, GIZ-PDRS-Regional Government of Piura and Autonomous Water Authority Piura: Participatory Design of Communication Strategy for Watershed Management in the Piura region. Strengthening of Driving Group Communication for Watershed Management (civil society, sustainable development projects, community associations, multisectoral technical teams, university, etc). Appropriate messages for integrated communication strategy with multichannel (selection of approaches: advocacy, community involvement, outreach, education, corporate communication, media persuasion and social marketing) to support sustainable management of natural resources and the environment through watershed approach.August-Dic.2006GIZ-Programme for Sustainable Rural Development, Regional Government PDRS-San Martin. Design commnunication strategic plans with watershed approach, education and advocacy to strengthen the management of sustainable development processes and regional and local protected areas management and conservation areas. Facilitating training workshops for managers in strategic communication for sustainable development.

Cusco Y Puerto Maldonado, Perú

Communication support for the policy of protection, conservation and sustainable development of the Manu National Park,-PNM-line with the rules of Natural Protected Areas-ANP-actor mapping, design of communication strategy including communication and educational approaches to public differentiated; advocacy to promote local and regional institutional synergies in support of protection and sustainable development of the park. Communications strategy to support the management of protected natural areas, preserve biodiversity and sustainable development of the PNM and media plan.

Lima, Peru

Diseño, implementación y evaluación de proyectos sociales de Comunicación y Educación para el Desarrollo / Marketing Social y Cambio de Comportamiento / Capacitación en Estrategias de Comunicación y Marketing para Cambio de Comportamiento en Salud

Lima, Perú (Nacional)

Design communication and visibility campaign against Discrimination, Racism and Social Exclusion in Peru, definition of target audiences, design baseline of behaviors and attitudes to Campaign. Products: Design of messages, media strategy, script and storyboard TV commercial spot, poster, brochures, other pamphlets.

Peru Y Regiones

Communication strategy design and visibility Justice System Reform Peru, image and corporate identity strategy for positioning the project on the public agenda, political and civil society, social justice services marketing (branding).

Honduras Y Nicaragua

1 - Assessment and redesign of communication strategies, social marketing, advocacy, environmental education and civil society participation, evaluation of plans and impact of communication component in the Municipal Environmental Development Plans; municipalities DC Tegucigalpa and San Pedro Sula in Honduras; 2 - Evaluation of strategies and processes communication, environmental education and civil society participation in development and environmental governance in municipal development plans on water in watersheds, and design of the communication strategy, environmental education and citizen participation (CEAPC) to generate strategic frameworks for action focused on water resource management micro level in Esteli, Nicaragua and El Merendon, San Pedro Sula, Honduras, to promote, publicize and position the program development and local environmental governance, strengthen environmental awareness and changing attitudes and behavior, organizational processes encourage community networks, multi-sectoral involvement and support in managing the Plan.

Lima, Peru

Peruvian non-profit organaization dedicated to the consultant in design and evaluation of communication strategies and plans for development, vocational education and training in strategic communication, social marketing and advertising and market research.

Peru, (11 Regiones Educativas)

Improvement Program Educational Quality: Design, Monitoring and Evaluation Strategy for Communication and Social Marketing for the positioning of the Reform of Secondary Education, Lima Peru. Designing Social Marketing Strategy, Promotion and Advocacy of the National Education Reform Secondary MINEDU; Study "Qualitative Analysis of perceptions and expectations of the educational community on Secondary Education Reform in Peru." Module Design Training Specialists Secondary Education (managers and promoters). Design, Implementation and Monitoring Strategy and Plan Marketing Campaign Mass Communication and Awareness of the educational community and population. Conceptualization, design awareness campaign, teachers students and parents, message construction, design of advertising campaigns, massive material, TV spots and radio script, newsletter, magazine, brochure, banner, poster, monitoring network of allies for social community mobilization and education to support the sustainability of the secondary education reform, system monitoring and evaluation process and results.

Areas Del Programa De Desarrollo Alternativo Participativo-Peru

Design of impact indicators of the National Awareness Campaign on the PDAP, Quantitative Baseline to Measure Impact of Awareness Campaign, periodic monitoring of changing attitudes and perceptions in the field of intervention of PDAP, media monitoring at the program area. Products: design, publishing and distribution of English-Spanish Newsletter: PDAP in the media monitoring, baseline indicators, monitoring and impact of Attitude Change Campaign Awareness and Perceptions.

Lima, Y Area Del Pdap- Programa De Desarrollo Alternativo Participativo

Design, Monitoring and Evaluation Strategy Communication and Social Marketing Alternative Development Program Participatory PDAP: Qualitative study to baseline on behaviors, attitudes and practices of coca farmers.Conceptualizing massive awareness campaign PDAP, brochure, press releases, conference speakers, media training and advocacy of spokespersons with media workshops journalists: strengthening local media and information, training network of allies in the media in intervention areas PDAP, brochures posters, mapping, local radio, Radio spots, monitoring posts in local and national media.Module Design Training Journalists Network: Support Group Schedule Topic in Public Opinion. Trainer of journalists.

Lima, Cusco, Piura, Cajamarca

Design, implementation, monitoring and evaluating the communication strategy and social marketing in maternal and child health, basic nutrition and communicable diseases for rural and marginal urban areas of extreme poverty, in four departments of Peru.Baseline study communications, design and communication strategy and maternal and child nutrition education, mass media campaign on health and basic nutrition,Module Design Basic Health and Nutrition training, design and facilitating communication workshops for members of health teams Piura, Cajamarca, Lima North Lima South, Cusco,Campaign to promote the reform of public health, and advocacy for proper positioning in the public eye, spot radio, posters, materials, massMethodological Guide PECE, Strategic Planning for Educational Communication in HealthValidation Guide Communication Materials, flip charts,Module Design and empathic communication facilitator workshops to health managers.

Lima, Peru/Regiones San Martin, Piura, Cajamarca, Ayacucho, Cusco, Huanuco,Etc.

Director:Peru Rural Communication Services Project 1982-1986Peru Private Sector Management Improvement Project 1986-1990Peru Comunication for Maternal and Child Health-HEALTHCOM- 1992-1995AED Latin America Health Communication Coordinator 1994-95

Master, Administracion De La Educacion

Licenciado, Sociologia

Diploma, Formulacion Y Evaluación De Proyectos

Diploma, Gestion Municipal De Servicios De Salud

Diploma Investigacion Cualitativa En Salud, Metodología De La Investigación Y Métodos Cualitativos

Diplomado | Especialista En Habilidades Directivas Para La Gestion En Salud, Habilidades Blandas Para La Gestion En Salud