Luis Farina

Luis Farina Email and Phone Number

New Business Development | General Manager | Country Manager | BU Director | B2B; B2G
Luis Farina's Location
São Paulo, Brazil, Brazil
About Luis Farina

Experience in B2B, B2G business development and turnaround management, in renowned multinational and national companies such as Equipaer, McKinsey & Co, Clorox, Kellogg and Alpargatas, in the Aeronautical, Strategic Consulting and Consumer Goods segments.Negotiation and sales of aeronautical and defense systems for companies such as Embraer and Airbus, as well as for governments in Brazil and abroad. Winning a technology transfer project in an industrial offset agreement. Internationalization of the company with participation in international fairs. Turnaround process leadership in a family business.Implementation of quality management system AS9100, AQAP 2110, ISO 9001, ERP system in all areas of the business, successful turnaround process, approval of aeronautical and military equipment with certification authorities (DCTA), M&A. Former director of SIMDE and ABIMDE.Skill in conducting business in a multicultural environment, leading teams and projects, commercial development, process optimization, cost reduction.Academic and professional experience in the United States, United Kingdom, Spain and Portugal. Commercial experience with countries in Europe, Middle East, Africa, Asia, and the Americas. Fluent in English and Spanish.

Luis Farina's Current Company Details

New Business Development | General Manager | Country Manager | BU Director | B2B; B2G
Luis Farina Work Experience Details
  • Equipaer Indústria Aeronáutica
    General Manager | Ceo
    Equipaer Indústria Aeronáutica Jan 2003 - Jun 2020
    São Paulo Area, Brazil
    Led a strategic corporate-recovery plan, controlling cash drain and improving revenue perspectives, implementing actions in manufacturing and administrative control and organization, reorganizing tax debts, extricating the company from its imminent bankruptcy and elevating it to the level of an important player in the Brazilian market, also recovering client, supplier and bank confidence in relation to company solvency and capacity for signing new contracts. - Review company’s business model, reassessing manufacturing added value processes and fixed-capital investment, fixed-capital disinvestment, and investments in human-resource qualification ensuring business turnaround. - Focused on business financial results, working capital management; investments; cost management and business accounting. - Led negotiations and formalization of the technology transfer contract/industrial offset (worth € 50 million) that provided Brazilian Defense access to highly sophisticated training technology, limited to few countries in the world. - Conducted certification process raising the company to international management and best manufacturing practices, attending compliance principles required.- Negotiated international partnerships enabling the company to compete in new market segments.- Participated in many international commercial negotiations with governments and companies on various continents to develop new businesses. Led the company to numerous national and international trade fairs, promoting the brand and driving business in the global market. - Expanded the portfolio.- Responsible for the management of national and international clients.- Responsible for managing operations, supply-chain, negotiating with national and international suppliers to secure significant cost savings and manufacturing lead time reductions. - Finally, negotiated the sale of the company an the post-acquisition process.
  • Simde - Sindicato Nacional Das Indústrias De Materiais De Defesa
    Diretor
    Simde - Sindicato Nacional Das Indústrias De Materiais De Defesa Jan 2017 - Dec 2019
    São Paulo, Brazil
  • Mckinsey & Company
    Sr. Associate Consultant
    Mckinsey & Company Jun 1999 - Jun 2002
    Madrid Area, Spain
    - Organizational structure redesign project for a Brazilian commercial bank.- New organizational structure and corporate governance model project for a world leader consumer goods company in Spain.- Market segmentation project for a European consumer goods company worth €3,000 million in Spain.- Market growth strategic project in leading commercial banks in Portugal. - Commercial strategy and dealership network redesign project for an automotive leading company in Brazil.
  • The Clorox Company
    Marketing Manager
    The Clorox Company Aug 1997 - Jul 1998
    São Paulo, Brazil
  • Kellogg Co
    Senior Brand Manager
    Kellogg Co Jun 1995 - Feb 1997
    São Paulo Area, Brazil
  • Alpargatas S.A.
    Product Manager
    Alpargatas S.A. Oct 1989 - Jun 1995
    São Paulo Area, Brazil

Luis Farina Education Details

Frequently Asked Questions about Luis Farina

What is Luis Farina's role at the current company?

Luis Farina's current role is New Business Development | General Manager | Country Manager | BU Director | B2B; B2G.

What schools did Luis Farina attend?

Luis Farina attended London Business School, The Wharton School, Fgv - Fundação Getulio Vargas, Fgv - Fundação Getulio Vargas, Colegio Visconde De Porto Seguro.

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