Luis Feitor Email & Phone Number

Vancouver, Bc, Ca

Richmond, British Columbia, Canada

Imprint Plus started the journey in 1982 – as a team with one big idea: The Mighty Badge ®. Since then, Imprint Plus (www.imprintplus.com) has partnered with over 37,000 businesses around the world elevating their brand with award winning, high-quality, and cost-effective identification solutions and an easy-to-use design tool.Imprint Plus operates within the Avery® North America division of CCL Industries (www.cclind.com), a world leader in specialty label and packaging solutions for global corporations, small businesses and consumers.Here in Richmond, British Columbia, we feature the best of both worlds – the culture of a small community, backed by the strength and success of a growing global network.

Vancouver, Bc

Advising small business owners and startup companies.• Developing strategies for customer needs, client operations, and sales teams.• Implement tools and processes to optimize staff performance and tenure. • Advising clients on operational strategies to address the specific needs of customers and markets. • Creating tactical/strategic sales programs to penetrate markets and boost market engagement.

Salt Lake City, Ut 84095 United States

Advised C-suite executives, clients, and department leaders on strategic initiatives to bolster Sales programs, Marketing, increase market engagement, create scalable business processes, transform operations, and manage rapid growth within the US equivalent of Blue Mountain Holdings.• Expanded company and revenue growth. Collaborated with manufacturers, co-packers, and vendors on product R&D, production, budgets, forecasts, quality assurance, quality control, and distribution.

Vancouver, British Columbia, Canada

Directed operations within a high-growth venture of the number one company producing natural beverage products and consumer packaged goods. Drove branding of existing and new products in natural wellness with natural ingredients.• Owned responsibility for every aspect of business operations including product concept, branding, R&D, production development, inventory logistics, marketing resources, and sales.• Directed 4 to 6 executives including COO, CFO, CMO, VP Sales, VP Ops, and VP Finance while overseeing 20 to 30 indirect team members.• Monitored production to ensure conformity with desired outcomes, branding, market strategies, and the company mission.• Collaborated with the executive team to define short-term goals and forecast long-term objective through detailed strategic plans, operating/product budgets, and business policies.• Steered the financial structure to ensure adequate and sound funding. Measured financial outcomes and business performance against expectations and proactively implemented corrective measures.• Recognized by colleagues and clients as the primary spokesperson for the company in client meetings, contract negotiations, and business presentations.• Authored/communicated weekly, monthly, and quarterly reports to the shareholders regarding company operations.• Personally participated in the recruitment and onboarding of senior management and hiring of executive team members.• Built a working environment centered in open communication and partnership among division teams to create a unified organization focused on consistent business objectives.• Assessed/updated legacy systems and created/implemented operating policies and business procedures to improve operational efficiencies and financial integrity.• Mentored/led staff at all levels to foster both personal and career growth and encouraged continuous development among the senior executive team.

Vancouver, Canada Area

Advised executives at three companies. Developed effective market plans and bold sales strategies for client products in both the US and Canadian retail markets.• Launched products in the US market for Premium Labs brands. Re-introduced Vivazen brand to the US after a 1.5-year absence and achieved $3.5M in revenue during the first 12 months.• Developed an intuition for customer needs, client operations, and Sales teams processes. Translated findings into commercial value for the client.• Advised clients on operational strategies to address the specific needs of each account. Offered Sales, Marketing, and product support to sustain strategies.• Evaluated historical business sectors to define the strongest vertical segments, establish marketing channels, and target US and Canada for growth.• Created tactical/strategic Sales programs to penetrate markets and boost market engagement. Partnered with distributors and key sector influencers to boost client access.

Vancouver, Canada Area

Directed/mentored two Sales Managers, one Sales Analyst, and 20 Sales Executives to increase Vivazen brand revenue from $1.8M in 2013 to $55M in 2015.• Owned responsibility for the performance of the Inside Sales team. Steered new sales growth and business development to meet the corporate mission and strategic plans.• Established team goals, developed successful Sales strategies, forecast trends, created volume/profit budgets, and executed the annual division plan.• Designed/analyzed Sales models and created proactive action plans to capitalize on opportunities, strengthen client relationships, identify share-of-wallet opportunities, and boost profitability.• Mentored/coached the Sales team to embrace a positive attitude through credible internal/external relationships, accountability, collaboration, and creativity.• Defined KPIs/metrics to evaluate procedures, offer incentives and motivational tools, and conduct cost/benefit analysis.• Designed accurate models to forecast economic, market, and Sales trends. Determined the resources necessary to support capacity planning and identified cutting edge technologies to boost performance.• Drove change management, supervised the implementation of new schemes, and highlighted business transformation to strengthen daily sales floor operations.• Continuously researched industry trends, new developments, and production innovations to find opportunities for procedural changes and updates.

Vancouver, Canada Area

Supervised/coached 10 team members across Outside Sales, Inside Sales, and Account Managers. Closed the biggest service contract in North America valued at $4M annually involving all Health Authorities of British Columbia, Canada.• Advised senior leadership on corporate planning, business strategies, and marketing resources to support district activities.• Owned responsibility for budgets and P&L management across the district.• Recommended proactive short-term tactics to achieve long term goals in Sales, budgets, pricing, and acquisitions.

Abbotsford, Bc

Directed/coached 8 Business Account Managers and 15 Sales Development Representatives to increase company revenue from $5M to $12M in 2 years.• Oversaw/coordinated Sales functions across multiple regions within the US and Canada markets.• Contributed as a member of the Executive Team to the development of the annual business plan and outlining the overall company strategy.• Collaborated with the Installation Department on project implementation, estimates, and needed resources.

West Vancouver, Bc

Surrey, Bc

Burnaby, Bc