• Develop strategic plans according to Binnops Digital transformation Road Map (Digital Twin services for physical asset-intensive industry).• Support product and service model development through partnerships: Digital Cluster.• Support of project implementation for IoT (Internet of Things)-related services.• Support Go-to-market approach along with marketing and technical teams based on the company strategy and targeted key customer groups.

• Husqvarna Hispanic Countries• Develop strategic plans for the Husqvarna brand and channel distribution for Husqvarna sales companies at Andean countries, this includes end customer focus, product range, price positioning, service levels and trading terms.• Manage Husqvarna Distributors in LATAM under brand representation models.• Establish annual budgets and manage rolling forecasts in accordance with group standards and steer the business to meet or exceed these objectives. • Support to controllers on managing P&L at country and channel levels. Support on legal representation at Andean countries.• Implement main overall policies for business from regional to local levels.• Support sales manager to develop multiple sales campaigns focused on the customer experience and to drive brand relevance at each country. Optimize the Go-to-market approach along with marketing and technical teams based on the company strategy and targeted key customer groups.• Nurture existing customer relations and explore the development of new customer/sales channels in accordance with the company strategy. • Manage and develop business models, cases and pricing strategies that deliver market volume and value growth while maximizing sector profitability.• Support on general HR strategy for the different region’s teams: Cultural behaviors and talent development. • Support on IT and digital road map initiatives to implement new business cases.

• Take the lead in the development of the Business Plan and performing analysis of the business environment for the assigned region (Andean Region and Mexico).• Creating and controlling Summum Energy’s annual budget.• Planning and controlling Summum Energy’s business lines revenue and profitability (P&L).• Leading the sales team composed of Business Development Managers, sales executives, estimation engineers and administrative support people.• Improving processes and performance of the commercial team (Sales, proposal elaboration and operations support). Leading commercial committees.• Addressing the commercial strategy for business opportunities and supporting the elaboration of economic proposals and financial models.• Elaborating and reviewing executive reports to the Board of directors.• Analyzing new business cases for Summum Energy. (E.g. new business lines, new technologies, new geo-markets)• Supporting integral projects development and business negotiations with key customers

• Responsible in the region for the following product lines: Digital Oil Field-DOF and Industrial Internet of Things-IIoT Applications: Real Time Monitoring and automation solutions for wells and production processes, Industrial data management and artificial lift products. Operations optimization, predictive maintenance (Asset Condition & Health-based Management), inventory and logistics optimization through application of Digital & Cloud-based platforms.• Chemical Enhanced Oil Recovery - cEOR projects (Management of operations): By developing a business alliance with SNF FLOQUIP (Polymer-maker Company) which supplies standard as well as custom-built systems to inject polymers in reservoirs for Polymer Flooding projects aiming at the improvement of the Recovery Factor of Oil.

• Responsible for the business plan elaboration, execution and control of all product and service lines.• Supporting key accounts’ management plans elaboration by analyzing market information and potential investments of clients. Coordinating with the operations’ team cross-selling initiatives for existing customers.• Supporting operational integration and commercial processes standardization after the acquisition made by Stork Technical Services (STS - Netherlands) to Mecanicos Asociados (MASA - Colombia)• Responsible of design, planning and execution of the business plan of the emerging and spin off consultancy portfolio AMS - Asset Management Services (Best practices in Operations and Maintenance of physical assets, equipment or Machinery, based on Reliability and Maintenance engineering methodologies).• Leading the consultancy team composed of Senior Project Managers and junior engineers.• Implementing new business lines as Physical Asset Management standards for consultancy services • Leading (for assigned clients) contract management, financial performance and service delivery.• Manage sales team.

• Responsible of the SKF Sealing Solutions product line for Latin Trade region (Colombia, Ecuador, Caribbean and Central America) for the distribution channel: Pricing strategy, logistics, product warranties, technical training to salespeople and marketing issues per country.• Responsible of design, planning and execution of the business plan. • Support corporate marketing strategies’ deployment in the region under responsibility by spreading all material and sales’ tools.• Support benchmarking and best practices implementation coming from Latin American’ product managers.• Attend regional reporting or training meetings (Brazil and USA).• Responsible of level of service from warehouses’ logistics and implementation of optimizations where possible (Six Sigma Project in US Main Warehouses).• Give technical training on new products’ features and engineering solutions to distributors’ salesforce.• Support engineering solutions of the assigned product portfolio for regional SKF key accounts (Specially cement, mining companies, metal-working and pulp&paper companies).• Responsible for launching new products (mostly from acquisitions made by SKF in the product line under responsibility) for the distribution channel in the Latin American region.• CRM reporting.• Give technical feedback on main products’ performance to factories (Especially on new products).• Support new marketing material and events at regional level.

• Responsible for Purchase Orders’ processing coming from distributors and defining proper logistics’ methods. Engineering support on SKF general catalog of products.• Support distributors for SKF general product training, stock optimization and logistics’ improvements.