Luis G. Vecchio Email & Phone Number

Chicago, Il, Us

Outsourced Marketing project firm, specializing in market targeting, startups, messaging, branding, and website development across various industry sectors. - Key Account Management of web development projects, in tandem with leading brand architecture and brand guidelines development, the voice of customer research, and marketing campaigns. - Partner with a team of marketing vendors to fortify account relationships, implement client marketing strategies, execute marketing strategies, and performance analysis. - Oversight of P&L, contract negotiations and research, budget, accounting, and payroll.Marketing Strategy: Identified market (size) and executed target market research, data leading to a client seed investment round ($150K). Generated beachhead verification strategy for venture investors (seeking $3M investment) and led prototype testing plan. Worked with stakeholders to build a follow-up plan for user onboarding.Account Sourcing/Managing: Presented 12-month strategies and content marketing creation plans in collaboration with directors and executives to improve the account management process. Landed new clients, provided incremental services to existing clients, & netted significant YOY account growth, maintaining 87.5% client retention.

Kentwood, Mi, Us

Patented Technology start-up using a proprietary late-stage customization process for stainless steel and non-grain oriented electrical steels (raised $32M in Series B Funding) - Introduced revolutionary new product to six separate markets, successfully bringing 11 enterprise companies under NDA to jointly perform materials validation trials - In collaboration with technical team analyzed product performance data, extending product viability and opening new commercial and consumer market sized at $7B - Integrated CRM (Hubspot) and Lead Gen (Zoominfo) platform to team. Utilized complete suite of functions for pipeline and project management. Built and wrote email marketing campaigns for Sales/commercial: 1700% better return than previous campaigns - Leveraged industry knowledge and new tools to increased product market engagement 10x - Used industry and product competitive analysis to identify value propositions and increased product market engagement 10x and team lead generation 8x

Early-stage SaaS technology start-up focused on creating industry engagement and opportunities for music professionals and venues - Drive product and marketing strategy, consult with development and marketing vendors. Manage user acquisition and user engagement. - Manage strategic plan execution, app development, and marketing burn rate, identifying cost-saving and new organic growth opportunities -Targeted Corporate, Private, and city based investment funds for Series A funding. Assembled market data points, Facebook Analytics / Google Analytics, A/B testing results and development sprint updates for pitch decks and board members.Beta-tester success: Without increasing budget, and working cross-functionally with copywriters and facebook ad managers. Increased beta-tester pipeline 440%

Grand Rapids, Michigan, Us

Full-Service Marketing Strategy, Research, and Brand Development firm ($5M Revenue) - Developed and executed integrated communication strategies for 16 diverse client industries, working closely with internal teams to ensure consistent messaging, creative assets, and on-time delivery of campaigns. - Monitored campaign performance and made data-driven adjustments to optimize results, increasing engagement rates and improving client ROI across social media, email marketing, and advertising channels. - Restructured product and pricing model to generate 17% cost savings for the agency; resulting in increased efficiency, client satisfaction, and delivery time.Account/Revenue Growth: Targeted business growth utilizing a strategic roadmap, beginning with data analysis. Captured information and user data to formulate an internal pipeline, create proposal presentations, and design product deliverable strategies. This agenda led to consistent account growth, client spending, and an increase in business development close rates to 25% and revenue from annual client contract renewals by 22%. New Product Development: Developed 12-month incubator program to convert potential clients into full-spend marketing clients. Segmented leads based on services provided & analyzed sales cycle. Retained 100% of clients for the first 12 months, converted 60% to full-spend clients & secured significant revenue increase & business growth.

Rosario, Santa Fe, Ar

Global manufacturer and marketer of dry foods, a primary food segment focused on powdered milk, derivatives, and infant formula ($220M Revenue). - Guided the creative procurement and design processes; managed budget and SAP in Spanish. - Developed and implemented a digitally based reporting tool using market research and customer analytics to optimize and plan to message and improve existing internal and vendor processes. - Gained valuable experience in brand acquisitions and divestitures, working to equip and empower internal business units for a fast and ever-changing marketplace, including governmental guidelines and local laws. - Developed and curated all content for the company newsletter for the agricultural division showcasing industry trends, company news, and thought leadership, resulting in increased readership and engagement. - Wrote compelling and engaging copy in Spanish for a variety of communication channels, including social media, press releases, product descriptions, and website content, enhancing brand awareness and driving customer engagement. - Advised on the development of a company-wide intranet, providing guidance on content strategy and user experience practices, resulting in a user-friendly and engaging platform that improved internal communication and collaboration. - Conducted research and interviews in Spanish to develop content for industry reports, whitepapers, and case studies, positioning the company as a thought leader in the agriculture industry.Project Management: To offset a high rate of inflation, launched a plan to focus on white-label product exportation in conjunction with the distribution of high-margin national brands. We created “new” products for two private equities (international beverage franchises), which supported the goal to secure greater shelf space and category representation. Established three new powdered milk brands and gradually released them into the market.

Rosario, Santa Fe, Ar

> Demonstrated fluency in Spanish while performing daily tasks in SAP, a widely-used enterprise resource planning software. > Coordinated the procurement and payment of marketing materials, branded apparel, and equipment for multiple brands across various factories, offices, farms, and distributors, ensuring compliance with budget and timelines. > Managed accounts payable for multiple companies under Los Lazos S.A. by accurately classifying creditors, documents, cost centers, accounting dates, tax indicators, payment accounts, and other relevant criteria, using advanced accounting software. > Verified the authenticity and accuracy of invoices with AFIP, the Federal Administration of Public Income in Argentina, using a Fiscal Key number online, and resolved any discrepancies in a timely manner. > Oversaw the tracking and reporting of expenses incurred by traveling employees, ensuring compliance with company policy and local regulations.