As the Senior Head of Digital Business, I have the strategic and operational responsibility for overseeing a team of 7 sub-teams, including SEO, Content, Marketing Automation, Digital Media, Digital Channels, Digital Consultancy and Data Analytics. I lead and mentor my teams to ensure they are equipped to meet the goals and objectives of our clients. I also ensure effective communication and collaboration between teams. I oversee the Data Analytics team, ensuring that data is collected, analyzed and used to inform business decisions and drive growth. I work with teams to develop data-driven insights that help our clients understand their customers and make informed marketing decisions.I am responsible for creating and monitoring processes in my teams that drive efficiency and best practices across all teams.I help define the overall digital business strategy and work with teams to implement and execute plans that align with our client’s goals.I bring a deep understanding of digital marketing, including SEO, content creation, marketing automation, and digital trade, to the table and lead the implementation of best practices across all teams.Revenue Growth, I work closely with Customer Success and New Business teams to define the scope of new products and services and develop strategies to increase revenue for the company.As the Senior Head of Digital Business, I play a critical role in driving the agency's success and ensuring that we deliver high-quality, impactful digital marketing services to our clients.Achievements − Established standard dashboards across Excel, Python, PowerBI and Looker teams. − Developed automated tools in excel for forecast service hours demand.− Successfully implement forecast models for sales and revenue based on data interpretation and analysis− Successfully implement Machine Learning models to enhance data insights− Established standard processes across all sub-teams and synergies between them and other teams.

Subsequently, I was promoted once again to oversee the Digital Channels division, encompassing Digital Trade Marketing and Digital Consultancy. In this role, my focus shifted towards establishing processes and cultivating a more comprehensive vision of eCommerce. I directed efforts towards not only selling on our own digital assets but also on third-party platforms such as Mercado Libre, Rappi, Amazon, and various Marketplaces. With the Digital Consultancy division, I began exploring synergistic models that included customer service, digital organization, logistics, and technology, further enhancing the overall digital strategy and performance.

I was further promoted to oversee the Data Analytics department, which was previously independent. In this role, I continued to manage the SEO, Content, and Marketing Automation teams, ensuring seamless coordination between these crucial areas. I took charge of the accurate configuration of Google Analytics, led the creation of dashboards in Google Data Studio (now Looker Studio), and developed more advanced and holistic analyses. This expanded leadership role allowed me to drive data-driven decision-making across the organization, contributing to a deeper understanding of performance metrics and facilitating strategic insights for comprehensive business optimization.

I was promoted to lead an additional department, the Email Marketing division, which I transformed into the Marketing Automation unit. There, I managed a team of 8 specialists overseeing processes for Email Marketing, SMS, Inbound Marketing, and SEO from and eCommerce point of view, all under a robust data-driven strategy. This leadership allowed me to successfully drive the achievement of Sales (Revenue) and Inbound (Leads) KPIs.During my tenure, I increased the revenue contribution of the email marketing channel from 4% to an impressive 15% on average, surpassing the company's historical record and established budgets. I successfully reduced the churn rate of the email marketing service, transforming it into a pivotal element of a comprehensive eCommerce 360 strategy.

I was promoted to lead both the SEO department and the newly established content division. My management stood out for the effective implementation of inbound marketing and content marketing strategies, resulting in substantial monthly growth for our clients. I established robust processes for content creation, from keyword research to crafting relevant material, ensuring its seamless alignment with calls-to-action (CTA) for optimal conversion rates.

Conceivеd and implemented data-driven SEO strategies with a strong focus on driving sales, leading to a remarkable 400% increase in organic traffic and conversion rates for my client portfolio. Collaborated in crafting holistic strategies that encompassed a 360-degree view, bridging the synergy between SEO, SEM, and UX of landing pages to achieve these outstanding results. The success was so impactful that the sales department showcased these achievements as compelling case studies, attracting new clients and prompting the expansion of the SEO team. Additionally, this success led to the establishment of a new content-focused role.

I led a significant part of the project related to the preparation of content for the F-17 convention of Backus Peru, held in Lima. I was responsible for managing the relationship with the client and the Backus team responsible for the presentation block.In this project, presentations by three different speakers and three different topics were to be structured using storytelling methods. Through my management, a unified and aesthetically pleasing presentation by the three participants was achieved.

My main responsibility was to establish the company's online presence and attract customers through various channels, starting with the design, development, and update of its website with optimization for search engines (SEO). I was responsible for researching and analyzing competitors, particularly on the web; creating AdWords campaigns, overseeing and designing content for social media. I was in charge of creating and managing the content of the Facebook Fanpage and Twitter, causing the public to react and interact continuously and creating a community online.

I was responsible for managing operations, growing the business, and increasing profitability for the company. This involved designing and deploying commercial, financial, and marketing strategies aimed at attracting clients, diversifying the portfolio, designing deliverables, managing cash flow, paying suppliers, creating and overseeing content for social media, designing, developing, and updating the website with SEO optimization. By creating commercial metrics for decision making, diversifying the service portfolio, and focusing on consultative sales, I contributed to a 24% increase in sales for the year 2015.

I led a significant part of the project for Ledfish, with Sphera as a strategic ally, where I was responsible for preparing content for the Bavaria F-15 convention in Cartagena. I worked closely with the Vice Presidents and/or teams from three areas in Bavaria: Marketing, Sales, and Corporate Affairs, alongside a team of 4 graphic designers and 1 Creative Director. I established integration formats with the Sphera agency and Bavaria for the optimal development of their content, which resulted in a reduction of rework near delivery deadlines and improved client relationships.

I ensured the proper development of design projects, responsible for creating designs (workshops and qualitative research with end-users, ideation, sketching, 3D modeling, rendering, plans, and presentations) for the company's projects and identifying product specifications to adjust them to customer and marketing needs. During my time in the position, we achieved approval for four design proposals for important national clients.

I contributed to increasing the profitability of companies by advising them on managing their corporate image. I was responsible for characterizing, diagnosing, creating an action plan, brand manual, and brand strategy for five companies belonging to the Red de Empresarios Innovadores (REI) in Bogotá.Through my work, I successfully communicated the value of strategic design thinking to business owners, encouraging them to consider design at all stages of their internal processes.

I contributed to the company's revenue generation by developing project designs, creating visual presentations for sales support materials, and participating in meetings with clients to gather first-hand information. Additionally, I was responsible for visiting fairs to see the completed projects and analyze the competition. I implemented various strategies that resulted in the sale of over 200 design projects, generating revenue of more than 2 billion Colombian pesos.

I coordinated and developed activities related to the cost calculation of design projects, including creating the required plans for project cost estimation, preparing production folders with plans, disassemblies, and technical specifications necessary for project development and production, as well as quoting and searching for the best offers from suppliers.I designed and implemented a production folder system that reduced information loss in the commercial, design, budget, and production departments by over 60%.

Responsibilities:• Calculate the cost of design projects.• Create the necessary plans for project costing.• Create the product breakdown, material count, and development process with support from the production department.• Prepare production folders with the necessary plans, breakdowns, and technical specifications for the development and production of sold projects.• Quote and seek the best offers in supplier quotations.Achievements:• Implemented a production folder system to reduce information loss across departments including commercial, design, budget, and production.

I designed the website for the bookstore, including pages, images, and maps. Additionally, I was also responsible for analyzing the user experience of the site. During my time in the position, we launched the website www.celsus.com.co in 2009, and the design remained current for over 10 years.