Luis Gabriel Gutiérrez Luque Email & Phone Number

Bogotá, Distrito Capital, Colombia

As the Senior Head of Digital Business, I have the strategic and operational responsibility for overseeing a team of 7 sub-teams, including SEO, Content, Marketing Automation, Digital Media, Digital Channels, Digital Consultancy and Data Analytics. I lead and mentor my teams to ensure they are equipped to meet the goals and objectives of our clients. I.

Bogotá, Capital District, Colombia

Subsequently, I was promoted once again to oversee the Digital Channels division, encompassing Digital Trade Marketing and Digital Consultancy. In this role, my focus shifted towards establishing processes and cultivating a more comprehensive vision of eCommerce. I directed efforts towards not only selling on our own digital assets but also on third-party.

Bogotá, Capital District, Colombia

I was further promoted to oversee the Data Analytics department, which was previously independent. In this role, I continued to manage the SEO, Content, and Marketing Automation teams, ensuring seamless coordination between these crucial areas. I took charge of the accurate configuration of Google Analytics, led the creation of dashboards in Google Data.

Bogotá, Capital District, Colombia

I was promoted to lead an additional department, the Email Marketing division, which I transformed into the Marketing Automation unit. There, I managed a team of 8 specialists overseeing processes for Email Marketing, SMS, Inbound Marketing, and SEO from and eCommerce point of view, all under a robust data-driven strategy. This leadership allowed me to.

Bogotá, Capital District, Colombia

I was promoted to lead both the SEO department and the newly established content division. My management stood out for the effective implementation of inbound marketing and content marketing strategies, resulting in substantial monthly growth for our clients. I established robust processes for content creation, from keyword research to crafting relevant.

Bogotá, Capital District, Colombia

Conceivеd and implemented data-driven SEO strategies with a strong focus on driving sales, leading to a remarkable 400% increase in organic traffic and conversion rates for my client portfolio. Collaborated in crafting holistic strategies that encompassed a 360-degree view, bridging the synergy between SEO, SEM, and UX of landing pages to achieve these.

Bogotá, Capital District, Colombia

I led a significant part of the project related to the preparation of content for the F-17 convention of Backus Peru, held in Lima. I was responsible for managing the relationship with the client and the Backus team responsible for the presentation block.In this project, presentations by three different speakers and three different topics were to be.

Bogotá, Capital District, Colombia

My main responsibility was to establish the company's online presence and attract customers through various channels, starting with the design, development, and update of its website with optimization for search engines (SEO). I was responsible for researching and analyzing competitors, particularly on the web; creating AdWords campaigns, overseeing and.

Bogotá, Capital District, Colombia

I was responsible for managing operations, growing the business, and increasing profitability for the company. This involved designing and deploying commercial, financial, and marketing strategies aimed at attracting clients, diversifying the portfolio, designing deliverables, managing cash flow, paying suppliers, creating and overseeing content for social.

Bogotá, Capital District, Colombia

I led a significant part of the project for Ledfish, with Sphera as a strategic ally, where I was responsible for preparing content for the Bavaria F-15 convention in Cartagena. I worked closely with the Vice Presidents and/or teams from three areas in Bavaria: Marketing, Sales, and Corporate Affairs, alongside a team of 4 graphic designers and 1 Creative.

Bogotá, Capital District, Colombia

I ensured the proper development of design projects, responsible for creating designs (workshops and qualitative research with end-users, ideation, sketching, 3D modeling, rendering, plans, and presentations) for the company's projects and identifying product specifications to adjust them to customer and marketing needs. During my time in the position, we.

Bogotá, Capital District, Colombia

I contributed to increasing the profitability of companies by advising them on managing their corporate image. I was responsible for characterizing, diagnosing, creating an action plan, brand manual, and brand strategy for five companies belonging to the Red de Empresarios Innovadores (REI) in Bogotá.Through my work, I successfully communicated the value.

Bogotá, Capital District, Colombia

I contributed to the company's revenue generation by developing project designs, creating visual presentations for sales support materials, and participating in meetings with clients to gather first-hand information. Additionally, I was responsible for visiting fairs to see the completed projects and analyze the competition. I implemented various.

Bogotá, Capital District, Colombia

I coordinated and developed activities related to the cost calculation of design projects, including creating the required plans for project cost estimation, preparing production folders with plans, disassemblies, and technical specifications necessary for project development and production, as well as quoting and searching for the best offers from.

Bogotá, Capital District, Colombia

• Responsibilities:
• Calculate the cost of design projects.
• Create the necessary plans for project costing.
• Create the product breakdown, material count, and development process with support from the production department.
• Prepare production folders with the necessary plans, breakdowns, and technical specifications for the development and production of sold projects.
• Quote and seek the best offers in supplier quotations.Achievements:

Bogotá, Capital District, Colombia

I designed the website for the bookstore, including pages, images, and maps. Additionally, I was also responsible for analyzing the user experience of the site. During my time in the position, we launched the website www.celsus.com.co in 2009, and the design remained current for over 10 years.

Business Insights And Analytics

Activities and Societies: Business Insights and Analytics with Honours

Industrial Designer

Option in Electronic Media and Time-Based Arts

Specialist In Product Design And Development