Luis Gomez Email and Phone Number

• Commercial project for the whole group to recover 25% loss vs previous year, focus in Chihuahua capital where the loos was remarkable, in 6 months we recover the volume to close 2019, 6% above previous year and 0.5% below budget• Manage, track and define the pricing strategy for the group increasing margin without losing volume• Create, execute and maintain the blue proyect, in charge of whole structure in Chihuahua with the increasing volume by 87% vs. budget and 117% vs. previous… Show more • Commercial project for the whole group to recover 25% loss vs previous year, focus in Chihuahua capital where the loos was remarkable, in 6 months we recover the volume to close 2019, 6% above previous year and 0.5% below budget• Manage, track and define the pricing strategy for the group increasing margin without losing volume• Create, execute and maintain the blue proyect, in charge of whole structure in Chihuahua with the increasing volume by 87% vs. budget and 117% vs. previous year (for the blue stations) Show less

• Manage and Direct the execution and follow up of the Mexico Marketing Strategy restructuring the commercial view, focusing on B2B and B2C channels.• Evaluate and track price and brand positioning across main markets on regular basis and take decisive pricing action on time when needed.• Lead the Brand development and Brand equity finding new market opportunities taking actions that strengthen the image and reputation of the brand ensuring customer satisfaction.• Direct and execute… Show more • Manage and Direct the execution and follow up of the Mexico Marketing Strategy restructuring the commercial view, focusing on B2B and B2C channels.• Evaluate and track price and brand positioning across main markets on regular basis and take decisive pricing action on time when needed.• Lead the Brand development and Brand equity finding new market opportunities taking actions that strengthen the image and reputation of the brand ensuring customer satisfaction.• Direct and execute 3600 communication with key tools (POP, Social Media, Direct Mailing, etc.) of marketing plans for Sherwin Williams Brand Stores and Products.• Definition and execution of long-term business strategy within all different distribution channels: Own and Dealer SW Retail Stores (Controlled Distribution) and non-Sherwin Williams Retail Stores like Costco, The Home Depot, Gpo. La Comer and Regional Home Centers, ensuring the ROI of the market budget.• Lead and Direct the Category and Channel Trade Marketing Activation, creating BTL Strategy and Planning, New Product launch plan assuring speed to market. • Recommend, review and track KPI’s and success measures for BP activities with P&L responsibility. • Lead the Technical department responsible of Warranty process, New product Development and long-term Innovation pipeline ensuring launches with clear metrics along with R&D, Product Life Cycle Management, Product Claims, Job Specification and Technical training for Professional Painters, Customers and Internal Sales Team.• Drive the Color Studio Concept, a Customer Focus department that bring Color ideas to customers that want a renovation or simply need a color scheme design according to their brand.• Manage and Lead National In-Store visibility strategy for Owned and Dealer stores, Distribution/Display standard implementation, POSM Development. Show less

• Analyze the market growth potential and to explore and identify new market requirements and opportunities, defining program and sourcing strategy for the U.S., Canada and Mexico. • Supports the IAM and OES sales organization by reviewing specifications, providing technical sales support, visiting customer and maintaining strong customer focus within the entire sales team.• Lead the marketing perspective of the SQI (Service Quality Initiatives) Ford Cross Functional project in order to… Show more • Analyze the market growth potential and to explore and identify new market requirements and opportunities, defining program and sourcing strategy for the U.S., Canada and Mexico. • Supports the IAM and OES sales organization by reviewing specifications, providing technical sales support, visiting customer and maintaining strong customer focus within the entire sales team.• Lead the marketing perspective of the SQI (Service Quality Initiatives) Ford Cross Functional project in order to eliminate root cause of backlogs.• Execute Advertising and Consumer Sales Promotion plans leading brand people (coaching, feedback, calibration).• Provide different points of view / input in key NAFTA plans, initiatives and portfolios.• Execute financial planning (Marketing portion), coordinate countries processes.• Managing CAP projects involving Sales, Logistics, Planning and Marketing to maintain sustainable growth, increasing over $4 Mio per Year.• Craft a comprehensive Road-map product plan defining requirements, establishing objectives, strategies, and actions needed to achieve the goals. • Conduct competitive market analysis and help develop differentiated positioning and value product portfolios for NAFTA region, supported with collateral and sales tools. • Gather market information, customer (VOC) and sales feedback and support product/solution specifications to better meet customer requirements.• Monitor profitability and pro-actively trigger/initiate Product Life Cycle Management (PLCM) projects together with supplying division and respective manufacturing plants around the world.• Customer Visits to generate new product opportunities related to Automotive and non- Automotive customers (i.e.: OMT adjustable tables, $1.8 Mio per year). Show less

• Lead and develop a team of Product Line Specialists.• Create, prioritize and gain commitment to pursue and execute business cases for growth• Work as consultant on the Wiper Blade launch in RBLA due to success campaign in Mexico• Develop and execute market-based, profitable pricing.• Introduction of new product lines with success based on Market research.• Lead Voice of Customer (VOC) and market research activities.

• Leading and Develop new and existing business with OEM’s, Tier 1’s and Industrial customers• Generate new service contracts and new product strategies like “Try & Buy”.• Develop and manage the sales force within our distributors for Industrial customers.• Drive and Manage the electronic Industry customers in Guadalajara.

• Develop together with Downy maintenance Group the cleaning tank device for single rinse liquid.• Create and follow up KPI’s for single rinse production according to raw material stock.• Support and design FMEA’s book for new line devices.• Keep track of the filling level for quality assurance.

• Maintain repair parts stock to assure repairs of fast mover products.• Training to Official Dealers to ensure the knowledge of new products and common product failures.• Track customer satisfaction.