Luis Guerrero Email and Phone Number

Oversee strategic project management and execution for the Illinois Office of Tourism, directing a comprehensive suite of domestic and international creative campaigns. Collaborate closely with senior client leadership and inter-agency teams to ensure the delivery of projects from initial concept to final execution. Lead a cross-functional approach that aligns creative, production, and media efforts, driving projects that amplify brand presence and deliver measurable impact. Leverage project management tools like Basecamp, Smartsheet, and Adobe Creative Cloud to create efficient workflows, manage resources, and coordinate project timelines that support the delivery of high-quality, on-brand creative content.·Coordinated multimedia deliverables for the Enjoy Illinois sponsorship with Crystal Palace FC, including video production, paid media ads, and pitch-side branding, strengthening brand presence in the UK and connecting with the sports audience.·Spearheaded full-cycle project management across domestic and international markets, executing comprehensive paid media campaigns that expanded brand reach and engagement across CTV, OLV, Programmatic, and social platforms (Meta, TikTok, Pinterest).·Developed and maintained project plans using Basecamp and Smartsheet, streamlining workflows and enhancing team coordination to ensure the timely completion of over 150 assets per campaign. ·Collaborated directly with Northwestern Sports to manage and execute seasonal fall and holiday media campaigns, which included strategic planning and deployment of NIL social posts, audio ads, and courtside LED banners. Enhanced brand engagement and ensured cohesive messaging across multiple media channels to resonate with targeted sports audiences.

Lead satisfaction initiatives for 12 clients and foster retention through strategic initiatives and regular business reviews. Understand customer ecosystems, advocate product value, and ensure satisfaction. Execute contract renewals, identify upsell opportunities, and drive progress toward customer-defined metrics through engagement and user adoption initiatives.• Generated renewal of 3 contracts by applying product expertise to cultivate trusted advisor relationships.• Leveraged industry expertise to understand business challenges, maximizing ROI from Total Expert's product offerings which resulted in record-breaking leads and positive end-user testimonials regarding impact and value of solutions.• Optimized operational efficiency and enhanced user experience by facilitating seamless implementation of Total Expert with diverse customer tech stacks, driving clear communication, simplifying platform navigation, and coordinating closely with the internal product and training teams to resolve technical issues efficiently.• Achieved high customer satisfaction levels, increased retention rates, and strengthened partnerships after providing personalized customer support tailored to unique requirements, including training sessions and ongoing assistance.• Contributed to portfolio growth and $350K of revenue generation by closing 4 upsell opportunities, conducting in-depth customer account analysis then negotiating terms, pricing, and timelines to meet customer requirements and concerns.• Implemented tailored solutions that met customer goals, resulting in tangible ROI improvements and enhanced business outcomes, such as ensuring seamless integration with existing customer systems and attaining 100% platform adoption.

Managed and coordinated media plans for 80+ markets with a combined annual budget of $100M. Served as the linchpin in steering projects to completion on time, within budget, and in line with scope requirements. Led cross-functional project teams comprising internal stakeholders and external partners, fostering collaboration and synergy to achieve project objectives and deliverables. Cultivated strong client relationships, understanding business needs and objectives, and aligning project deliverables with strategic priorities.• Achieved successful Chik-fil-A campaign launch, driving all national and market-level media to go live for the year by partnering with multidisciplinary agency and client teams to formalize separate national and market media plans.• Ensured timely delivery of tasks and milestones by developing project workback schedules and creating detailed Gantt Chart that outlined all necessary tasks and milestones leading up to project delivery.• Achieved optimal outcomes for clients, including Chick-fil-A, by playing a crucial role in driving work through Agile and traditional project management processes, setting high standards for problem-solving, and displaying decisiveness across agency teams and functional groups.• Led initiative to introduce Microsoft Planner as the primary task-tracking tool across the agency after conducting research, coordinating with relevant stakeholders, setting up the tools, and providing training, improving efficiency and processes.o Monitored project workflow before and after implementation of Planner, tracking metrics such as deliverable completion dates, backlog sizes, and overall project progress, resulting in reduction of missed deliverable deadline dates, extension requests, and backlog sizes, leading to smoother task tracking and management.

Collaborated with teams to execute internet marketing programs for clients and oversaw various digital initiatives such as web development projects, media campaign launches, and analytics implementations. Developed and enforced efficient processes to manage agency work, maintain close client relationships, and ensure project success within deadlines and budgets. Oversaw budget change requests for paid search and social media campaigns.• Delivered a 15% increase in ROI by collaborating with diverse clients to develop and manage SEM, SEO, and Social Media campaigns.• Improved on-time project delivery 20% by managing monthly resourcing to minimize disruptions to workflow.• Guaranteed client deliverables were met on time and within budget by utilizing Smartsheet to monitor project progress andbudgets, identifying potential bottlenecks or risks in advance, and ensuring timely delivery.

I oversaw cross-functional teams to launch innovative initiatives, such as the company's 1st Language Access Program, which was created to help native Spanish speakers with home purchases. I also led the creation of experiential activations, managed corporate exhibitions, and developed Data Studio dashboards to track campaign metrics and provide valuable insights for future marketing strategies.• Negotiated a $60K corporate agreement and secured main stage sponsorship for My House Music Festival, resulting in increased brand awareness, as evidenced by post-event surveys and feedback from attendees.• Boosted customer engagement and enhanced brand image with 200+ interactions after creating an augmented reality experience at My House Music Festival that heightened customer interest and engagement.• Designed and implemented corporate exhibition display at L'ATTITUDE 2021, helping the booth sell out with $5K+ in revenue and generating additional leads from activation converted into clients.• Developed Data Studio dashboards to track KPI metrics for Hispanic marketing campaign, comparing the performance of different messaging and using creative variations captured in dashboards to identify valuable insights for future campaigns.• Served as the only Spanish speaker in the entire department, helping provide Spanish Speaking Proficiency Certifications to Loan Officers and proofing and translating 20+ marketing assets.

• Delegate responsibilities to a team of 15 sales associates. • Enhance the customer experience through effective leadership and team training.• Motivate employees to deliver on sales goals by connecting with various personality types. • Plan Visual Merchandising to seamlessly channel products into natural storytelling displays. Mentored 10 new employees, introducing advanced sales tactics to meet and exceed revenue goals.

• Built relationships with customers to provide cellular service agreements aligned with their needs. • Achieved highest monthly sales numbers on 4 occasions in a district comprised of over 40 employees. • Received recognition as the #1 store out of 1600 (started at #300). • Trained 5 new employees on proper sales techniques.

• Liaised with customers to develop solutions to electronic needs. • Generated highest sales numbers within a field of over 200 employees. • Demonstrated sales knowledge through contributions across all departments.