Luis Gutierrez Email & Phone Number

New York, NY, US

Maitland, FL

• Collaborated with CEO and marketing manager to initiate Finexio webinar series
• Developed innovative social media marketing campaigns to effectively target high value clientele
• Analyze key performance indicators of previous email campaigns to track how content is performing in order to optimize future campaigns
• Utilize Lead Forensics to analyze website visitors and identify potential leads with a revenue between $100 million to $2 billion

Orlando, Florida

• 2019 ALPFA National Student Chapter of the Year – Executive Board Member
• Manage a team of 10 committee members to execute marketing campaigns using social media, email, and offline marketing techniques to promote local chapter-Collaborate with VP of Digital Marketing for ALPFA National to.

Orlando, Florida

• Implemented ALPFA UCF’s Twitter campaign and increased tweet activity by 204%
• Wrote and designed email campaigns using Mailchimp, designed to target our 1,800 subscribers

Orlando, Florida

• Executed marketing campaigns using social media, email, & offline marketing techniques to promote local chapter
• Created photographic marketing materials, recognized at the Dean’s Excellence Awards presented by the university
• Recorded and edited video content to create promotional video for local chapter designed to target over 10,000 students in the UCF College of Business

Orlando, Florida

• Led the Quality Control project team in reducing the plant wide consumer complaint index by 3% through the application of logical and creative thinking to identify and tackle potential root causes of complaints
• Collaborated with a team of 12 across multiple departments to reduce Bottle Line breakage costs by $67,000
• Created and implemented 3 operational procedures for 30+ frontline employees to ensure Quality Control guidelines
• Performed weekly data collection and computational analysis of quality metrics via Microsoft Excel to present to senior leadership and operations team

Winter Park, Florida

• Delivered seed stage marketing strategy and execution across digital platforms to increase the firm’s online presence
• Advocate and employ new strategies to increase social engagement and brand recognition
• Analyzed top 3 KPIs to identify market trends and enhance consumer engagement
• Utilize LinkedIn Sales Navigator to identify potential leads and increase both B2B and B2C sales
• Increased Chairvolotti’s LinkedIn impressions by 4,988%

Ocala, Florida

• Dispatched 47 shipments, generating $7,843 in gross profit with a 23.28% gross margin
• Tracked and monitored shipments through internal systems to ensure shipments were loaded and received within time constraints
• Effectively negotiated sales contracts with clients and independent carriers by analyzing current market rates, ratio of trucks vs loads in each market, prior pricing, and availability trends
• Performed thorough client and independent carrier needs analysis and provided effective solutions in accordance with goals and objectives of the clients and independent carriers

• Succeeded in soliciting credit cards and the Yes2You Rewards program and was recognized top 5 creditors.
• Work with a team of 10 to exceed customer expectations and maintaining a clear front end.
• Provide customers with support on product-related questions, policies, refunds, and exchanges daily.
• Improve the efficiency of the cash register operations by cutting wait times, while providing premier customer service
• Accountable for an operating fund of $1,000 at all times at the register.