Dirigir y supervisar la optima operación de las Franquicias de la Operadora, Desarrollar e implementar planes estratégicos para los negocios y franquicias. Dirigir y controlas la correcta aplicasion de los procesos y procedimientos dentro de la Operadora. Administrar la correcta utilización de recursos necesarios para el cumplimiento de las metas, Extender el desarrollo operativo, comercial y de ventas de la Franquicias, Realización de alianzas estartegicas dentro de Grupo Petro y proveedores, Definir los reportes mensuales, semanales y diarios de los indicadores operativos, asi como su revisión y toma de acciones correctivas. Comunicar , implementar y supervisar los lineamientos de la Dirección Corporativa y General. Realizar visitas de campo para supervisar la correcta operación de las Franquicias. Asegurar la implementación de las acciones de mejora. Manejo de KPI^S.

Desarrollo de negocios PYME y MICROElaboración de imagen CorporativaElaboración de plan de negocioElaboración de Plantillas, ProductividadElaboración de presupuestos, Fore castElaboración de procesos y procedimientosEstrategias de ventaEstrategias reducción de costosEstrategias reducción de mermaElaboración de P&LPlanes de acciónCapacitación de personal

Responsible for the Operation, Administration, Expansion, and opening of the chain in the State of Sonora (7 Gas Station currently). Implementation of processes and procedures to achieve greater profitability of each business unit.Planning and execution of market strategies, seeking competitiveness and positioning, to monitor business objectives.Financial Analysis, Decision Making, Working under pressure, implementation of strategies, standardization, Profitability, Productivity, Teamwork.Responsible for set-up of each new unit in the State, to its turnkey operation.200 Management Direct employees

Mis responsabilidades eran, administrarlas Gasolineras, elaborar estrategias de venta, posicionar la marca, alcanzar los objetivos de utilidad y ventas, ademas de cotizar con diferentes proveedores los equipos y remodelaciones para las gasolineras, haciendo entrega llave en mano a Operaciones.Elaboracion de procesos y procedimientos para una Operacion ejemplar.Estandarizacion.Analisis financieros y su plan de accion.Forecast.Trabajo bajo presion y en equipo.

Responsible for the administration, expansion and opening of the chain in the State of Sonora (7 Stores currently) and the opening of 10 supermarkets in Tijuana, Mexicali and San Felipe, in the state of Baja California.Implementation of processes and procedures to achieve greater profitability of each business unit.Planning and execution of market strategies, seeking competitiveness and positioning, to monitor business objectives.Financial Analysis, Decision Making, Working under pressure, implementation of strategies, standardization, Profitability, Productivity, Teamwork.Responsible for set-up of each new unit in the State, to its turnkey operation.5oo Management Direct employees.

Management and operation of 86 stores Supermarkets and 163 Pharmacies , in the states of Sonora and Sinaloa, implementation of processes and procedures in each business unit, implementation and execution of market strategies, managing chain competitiveness and positioning Chain as more expansion and growth in the states of Sonora and Sinaloa, to monitor business objectives.Financial Analysis, Decision Making, Working under pressure, implementation of strategies, standardization, Profitability, Productivity, Teamwork. Member of the Development Committee, involvement in selection and authorization for new outlets.Member of the Trade Committee, defining products and catalogs tailored to each business unit.Synergy committee member and savings, achieving optimization of expenses above the $ 1.5 million pesos a month.Annual sales of $ 5 billion pesos.Sales grew 25% vs. the previous year, for the second year double-digit growth.Head of Store Planning area, construction, equipment and turnkey delivery of each business unit.Shrinkage decreased below the 80%, overall business.Chain with more expansion in the Pacific and north.Opening of more than 65 branches in the states of Sonora and Sinaloa as well as 163 pharmacies.EBITDA Earnings 10%Shrink .80% In stock in stores 98%Directly responsible for the expenses, and investment in fixed assets.Direct management of 6,000 employees in my charge.

Regional Director Managment ( Sonora, Sinaloa, Baja California )July 2004 to May 2008Administration, develop and operation of more than 350 convenience stores ( Extra, Extra Express and Modeloramas ) in the states of Sonora, Sinaloa and Baja California.Financial Analysis of the State of monthly income, decision making, work under pressure, selection and approval of sites for opening stores.Responsible of Strategic Plan for the development of the Shops in Northern Mexico, with proven results.Sales growth of 15% Same StoresSales grew 15% Same Store BeerMonthly sales of 400,000 cartons of beer, the Group's main product.Shinkage Reduced to .90% EBITDA profit of 11%25% cost reductionResponsible for the optimal management of expenses.Responsible for the selection of new points of sale, and the Set Up of Stores.Store Planning Manager, to turnkey delivery.

Management and operation of the Supercenter following stores: Veracruz, Cancun, Guadalajara, Hermosillo, Mexicali, Los Mochis. Monthly sales average $ 50 millionShrinkage Reduction below 1%Staff turnover 3% per monthEBITDA Profit 12%Management 300 direct employees. Always aligned to the processes and procedures of the company, focused on accomplish the objectives.