As the Director of Product Design at an innovative water-sensor technology start-up, I lead the end-to-end user experience for software solutions designed to manage water levels and maintenance, both for residential and commercial clients. My role involves creating intuitive, streamlined user flows for setting up and syncing water sensors to user accounts, empowering customers to monitor and manage their sensors seamlessly via our web-based application.With Figma as my primary design and prototyping tool, I oversee the entire product design lifecycle, from ideation through final deployment, ensuring that every element aligns with user needs and business goals. Leveraging over 20 years of experience in UX, UI, and information architecture, I am crafting an experience that prioritizes ease of use, reliability, and real-time insights for customers, helping them take control of their AC drain lines. Collaborating closely with engineering, product, and customer success teams, I aim to deliver a product that is functional and easy to use, positioning our start-up as a leader in AC drain line water sensor management solutions.

Led UI/UX Initiatives:Directed design processes for Marriott Vacation Brands' digital platforms from conception to deployment.Website Redesign:Spearheaded the corporate site overhaul, enhancing brand awareness & supporting 2024 goals.User Experience Improvement:Collaborated on a responsive site redesign, optimizing information architecture and brand storytelling for sales teams.Increased Engagement:Developed a landing page for underutilized All-Inclusive inventory, boosting monthly visitors from3K to 35K and bookings by 44%.Revamped Legacy Site:Enhanced the user experience of a legacy travel certificate site, improving booking rates while ensuring backend compatibility.Search Functionality Refinement:Improved search displays for destinations & availability through heuristic analysis.Streamlined Booking:Reduced the booking process from 8 to 3 steps and integrated Stripe for efficient checkout.Innovative Feature Development:Designed the "My Trips" feature for the Exchange App, improving user booking management.Boosted App Performance:Increased app downloads and engagement through the "My Trips" feature, driving post-booking travel protection purchases.

Led Design and Prototyping:Crafted the complete mobile app experience for Marriott Vacation Worldwide, including Vistana, Sheraton, and Westin member apps.Cross-Functional Collaboration:Worked closely with product and development teams to integrate innovative features and UX principles, boosting member engagement significantly.Customer Journey Mapping:Developed detailed customer journeys covering pre-booking, post-booking cross-sells, and GPS-enabled on-property experiences.Revenue Enhancement Initiative:Identified and designed a seamless upsell for larger unit upgrades during the checkout process, capitalizing on revenue opportunities.User Flow Development:Created intuitive prototypes and user flows that integrated the upgrade option, ensuring visibility and ease of selection.Impactful Results:Achieved a $5 million annual revenue increase by facilitating member upgrades through the enhanced user flow.

Conceptualized / designed and helped develop an AS400 call centre application re-architecture from “green screens” to an enterprise class web based Interface.Conducted usability study via interviews of call centre users for a new Intranet web based application.Lead meetings with business users, stake holders, vp’s and ba’s to develop use cases, model flow charts and wireframes utilizing Axure.Interfaced with marketing and call centre stake holders to review requirements and functionality with the aid of interactive wireframes and high fidelity mockups via Photoshop CS 5 for sign off.Coordinated development and implementation of wires to live code with Java based Development Team both on and off shore. ( China, Free Borders )Responsible for serving as liaison between the AI team and the Web Development Team due to prior experience developing GUI web based solutions.Assisted in User Acceptance Testing and overall product quality assurance based on business rules and required functionality.Followed the design process from concept to final product to maintain consistent UX throughout an application developed to be used by over 1000 in-house agents and hundreds of remote access resort agents each with their own security based view of the actions and functionality.Creating IOS app prototypes via Axure to help test functionality and create a functional workflow experience to assist with development and client sign off.In order to better understand the architecture which our apps need to support I create Visio flow charts to map out the points of interaction and touch points for features and functions at a high level to avoid missing critical functionality and communicate properly the scope of the project based on their requirements.

• Oversaw orientation, training and mentoring of new team members• Development of projects/GSP’s was done via STS and deployments were created based on files checked into our SVN repository.• Introduced cross browser compatible Jquery functionality to allow for mobile devices to navigate the parent website.• Created documentation for established procedures, standards and policies within the web design group based on corporate creative guidelines.• Served as back up for Web Manager handling emergencies and assigning tasks to other team members to handle any unplanned or last minute tasks assigned to the group.• Lead medium to large projects which included critical changes of the booking workflow for the company website which resulted in less calls to the call center and a marked increase in revenue. • Received accolades for the daily deals email and website marketing campaign which won an Adrian Award for 2010

• I was tasked with designing and maintaining various 3rd party web sites which would drive additional traffic from different affiliate organizations to utilize our excess inventory thus reducing burn space.• Developed html newsletter templates to be used via Interwoven by the online marketing team to create email campaigns.• Created & implemented marketing emails and helped deploy weekly email campaigns to 2 million households.• Multi language versions of campaigned were created and support for our UK and overseas offices was provided for code and newsletter email hygiene.• I was made responsible for meeting with the inline marketing department resources and recollecting information for specific marketing initiatives which were then translated into new landing pages and or email newsletter campaigns which were scheduled and sent out via our in house Epiphany engine.

• Created various small to medium sized business oriented websites for a wide array of clients• Acted as marketing, project manager and designer in order to meet client needs and keep projects within budget and specified timelines.

• I was brought on board to work closely with a team of developers and system architects to create an application which would be used to monitor specialized chemicals which could be measured and relayed to labs around the world providing security violation mitigation of petroleum vendors.• All graphical elements, color, typography and design were implemented solely by me. • Weekly meetings were held via video conferencing with the stake holders in Texas in order provide feedback and status updates.• Travel we needed to home office occasionally to meet with the team who would be providing training materials to all of the field agents utilizing this online application via a secure channel.

• Created logo, corporate package, marketing materials on and off line. • Oversaw a small team of designers working remotely from two different offices.• Prepared documentation for procedures and policies for Brand enforcement.

• I received most of my training and on the job experience via diving in and applying my design skills to the web.• I was the only designer on staff which meant I had to learn fast and be able to handle a wide array of responsibilities and learn as I went along. The work was challenging but ultimately rewarding.