Luis Chacon Email & Phone Number

Westlake Village, Ca, Us

Leading paid search at Guitar Center, building and developing the online marketing strategy, and managing a multi-million-dollar budget across paid search channels.* Driving growth by maximizing incremental revenue and acquiring new customers from paid search.* Monitoring and analyzing campaign performance, making data-driven adjustments to optimize for ROI and other key performance indicators (KPIs).* Establishing best practices for creating, implementing, tracking, analyzing, and optimizing paid search campaigns.* Evaluating new technologies, strategies, and techniques across the search landscape to continually refine and improve Guitar Center's accounts.* Creating a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets.

We specialize in propelling small businesses and startups to new heights through innovative and effective digital marketing strategies. We offer comprehensive services in paid search advertising, paid social media advertising, and bespoke website creation. At Bartolo, we understand the unique challenges and opportunities of navigating the digital landscape. Therefore, we tailor every strategy to meet our client's specific needs, ensuring that each campaign reaches and resonates with their target audience.What I Do:* Strategy Development: Crafting customized digital marketing strategies that align with your business goals and target audience.* Paid Search Advertising: Creating and managing campaigns on platforms like Google Ads to drive targeted traffic and increase conversions (sales or leads).* Paid Social Media Advertising: Leveraging the power of social platforms (Facebook, Instagram, LinkedIn, etc.) to enhance brand visibility, engagement, and conversions (sales or leads).* Website Creation: Designing and developing user-friendly websites that reflect your brand identity and encourage visitor interaction.* Launching & Optimization: Campaign development, followed by continuous monitoring and optimization to ensure peak performance.* Reporting & Insights: Providing detailed analytics and insights to measure success, inform future strategies, and demonstrate tangible ROI.

Mountain View, California, Us

Leading the paid search team at LegalZoom, building and developing the online marketing strategy, and managing a 9-digit/multi-million-dollar budget across Search channels.• Leading the in-house paid search growth marketing team and managing a digital agency.• Responsible for hitting profitability and market growth by developing/executing paid search strategies against quarterly roadmaps, coaching/mentoring direct reports, and securing cross-functional buy-in. • Increased year-to-date transactions and revenue from paid search by 36% and 8% YoY, respectively, while maintaining profitability goals.• Partnering with Engineering, Data Science, Finance, and Creative on marketing automation solutions: offline conversion feed, LTV, analytics dashboards, incrementality testing tool, creative scaling system, and 1st party tracking. • Working with FP&A and Data Science to maintain our spending towards projected Marketing and OpEx budgets while maximizing market share within LTV guardrails.• Driving innovation in performance marketing and landing page optimization through a “fast testing and learning” approach, constantly testing new digital marketing channels, landing page concepts, and bidding methods.• Driving weekly business reviews with cross-functional stakeholders and Executive Leadership Team.• Developing strong relationships with platform partners (Google & Microsoft).

Mountain View, California, Us

Driving the development and implementation of the online marketing strategy for LegalZoom’s main business unit, managing a multi-million-dollar budget across multi-funnel digital marketing channels.• Operating on a strategic and execution level, covering all aspects of digital advertising, including campaign management, optimization, creative testing, and analytics.• Coaching the entire digital marketing team on forecasting, optimization, team relationships, and more. • Over-delivering against the annual plan for LegalZoom’s paid digital media acquisition programs, contributing to the company’s goals. Delivered 2x revenue growth year-over-year during 2020 and beyond.• Managing daily execution of paid search (Google and Microsoft), programmatic display, and paid social (Meta and Pinterest) campaigns, including keyword generation, audience building, ad copy and banner creation, landing page optimization, bidding, and campaign budget management.• Collecting and analyzing campaign data, synthesizing results, and identifying actionable opportunities and best practices to improve performance.

Lead strategy for current book of business to ensure the long term success of Kenshoo’s customers. Additionally, partner with different internal teams to identify and secure growth opportunities with existing and new clients.• Act as strategic partner for multi-million dollar advertisers from different industries (i.e., Expedia, Williams Sonoma, eBay, Experian, etc.) and across multiple channels (Search, Social and Mobile) on Kenshoo’s digital marketing platform.• Played a key role in securing the Social Media book of business from existing top tier Search clients, increasing Kenshoo’s earnings by 20% per client.• Develop a trusted advisor relationship with key customer stakeholders and executive sponsors.• Ensure the timely and successful delivery of Kenshoo’s solutions (Search, Social, Mobile, Display, Local) according to customer needs and objectives.• Identify and grow opportunities within customer base and collaborate with sales teams to ensure growth attainment.• Motivate and lead a team of Client Success Managers and Technical Account Managers to ensure alignment to clients’ goals.• Partner closely with the product development, sales, technical account management and sales engineers to drive platform innovation and capture market opportunity.

Oversaw a group of Sr. Account Managers in charge of day-to-day management of Kenshoo’s SEM client accounts.• Ensured great customer experience by anticipating potential service problems, monitoring client success, leading quarterly business reviews and communicating product feedback to Kenshoo’s product team.• Forecasted and tracked key account metrics to inform recommendations to internal stakeholders.• Involved in upselling additional products or services to current clients, finding new revenue opportunities within the existing customer base and selling Kenshoo products/services to new clients.• Oversaw account on-boarding and seamless data integration.

Oversaw all facets of client utilization of the Kenshoo Search SEM management platform. Accountable for clients' success and ability to leverage Kenshoo Search to drive ROI for SEM initiatives.• Managed day-to-day operations of multi-million dollar direct and agency clients from different industries (travel, B2B, real estate and others) and across multiple countries on Kenshoo’s digital marketing platform.• Operated as the lead point of contact for any and all matters specific to Kenshoo’s customers.

San Francisco, Ca, Us

Led the building and management of the entire SEM department for this early startup. Developed processes from the ground up for reporting and management of client accounts.• Grew Six Spoke Media Search business by scaling current accounts and helping bring new ones.• Introduced new technologies and innovations to help improve Six Spoke Media's processes, increase SEM efficiencies, and optimize both SEM and SEO accounts. New tools and processes increased productivity by 50%.

New York, Ny, Us

Worked closely with Razorfish’s largest agency clients to ensure that they each receive the best possible level of service, that client needs are effectively addressed, and that each client increases the amount of business conducted with the company.• Created and managed multi-million dollar retail and travel Paid Search campaigns.• Integrated Facebook advertising with Search campaign.• Managed a team of Search Coordinators to execute Paid Search campaigns.• Standardized online and offline processes to reduce operation cost by 20% and increase effect on optimization strategies.

San Francisco, Ca, Us

• Oversee operations methodology and tools, including best-practice templates• Design and refine reporting systems; responsible for reporting accuracy• Identify and assess technology partners• Maintain protocol documentation

San Francisco, Ca, Us

• Design, develop, and deploy Paid Search and Display campaigns in different channels for various industries• Perform in-depth analysis of online campaign results to optimize campaigns by different goals: traffic, lead generation, engagement and e-commerce• Design and develop campaign and optimization reports for PPC and Display: automatic weekly and monthly reports, bid management reports, daily budget reports, etc.• Present media plans, campaign results and strategies to clients• Manage multiple campaigns spanning a variety of industries, including finance and entertainment• Supervise all PPC and Display operations at the Red Bricks Media Hong Kong office• Manage a group of Media Strategist and Operation Managers at both Red Bricks Media offices• Train Red Bricks Media US and Hong Kong Paid Search team in new processes and marketing channels• Standardize online and offline processes to reduce operations and strategy hours by 80%• Research new marketing channels (example: mobile advertising) and technologies to optimize new and ongoing online campaigns• Improved effectiveness of new and ongoing campaign by pioneering Facebook Advertising • Work with different online providers to diversify ongoing campaigns

San Francisco, Ca, Us

Bozeman, Montana, Us

• Design, develop, and deploy state-of-the-art, data-driven predictive models to solve business problems using advanced technologies in statistical modeling, machine learning, pattern recognition, and artificial intelligence• Perform in-depth analysis of project results and collaborate with Analytic Leaders to determine subsequent direction• Proactively analyze and evaluate various complex performance definitions, sampling approaches, and segmentation alternatives for new developments• Lead client interaction, from day-to-day communication to client presentations in English and Spanish• Manage multiple projects spanning a variety of industries, including banking and retail• Lead a team of secondary analysts to accomplish project goals and meet deadlines• Develop analytic tools, such as spreadsheets, to enhance process efficiency

San Francisco, Ca, Us

• Optimized search campaigns for high-profile clients by performing keyword bidding across main search platforms• Aided in the standardization of company processes by aggregating reporting data • Performed a thorough competitive research that helped improve a search campaign for a web conference client

Master Of Business Administration - Mba, Business Administration And Management, General

Bs, Industrial Engineering And Operational Research