Luis Manuel García Castro Email and Phone Number

ResponsabilitiesCommercial and communication strategies development for different clients within the digital TV Azteca’s platformsEnterprise account management: Coca-Cola, Heineken de México, Grupo Carso, Lòreal, Unilever, Nissan, Mars, KIA, Warner, SKY, DiDi Foods, RedBull, PRB, among othersProject Management partnering with Business Intelligence, Creative, Production and Ad Operations (performance marketing) for closing commercial proposals in the enterprise sectorInternal… Show more ResponsabilitiesCommercial and communication strategies development for different clients within the digital TV Azteca’s platformsEnterprise account management: Coca-Cola, Heineken de México, Grupo Carso, Lòreal, Unilever, Nissan, Mars, KIA, Warner, SKY, DiDi Foods, RedBull, PRB, among othersProject Management partnering with Business Intelligence, Creative, Production and Ad Operations (performance marketing) for closing commercial proposals in the enterprise sectorInternal KPIs definition for the development and growth of the team (3 people in charge)Achievements Portfolio’s growth investment by 60% vs 2018 95% quota compliance, exceeding 65% projection 6 months in a row 35% representation in turnover for TV Azteca’s Esports launch with a 100 MDP quota Crosselling and up selling activation of commercial partners for the Digital area: Grupo Carso, Coca-Cola, KIA Motors, Mars, Nissan, DiDi Foods, BMW, Little Caesars, L’orealOTT platform (Tubi) launch with a 10 MDP pre sale Show less

ResponsabilitiesContent strategies developmentAccounts, Creative, Production and Digital teams managementBusiness plan development for the MKT areaInternal KPIs definition to develop and growth the team (4 teams in charge)Achievements 6.2 frequency launch of Mexican open television (MVS TV) MKT area restructure for the proper functioning Digital area launching Nu Music channel re-launch (Dish)

ResponsabilitiesCreative area coordination (Integrated Product)On/Off commercial content strategies developmentClients review, proposals and negotiationCommercial content development and productionAchievements Trophy Tour Coca-Cola 2016 & 2018 production “El Factor Comex” concept & development 90% effectiveness of strategy development New commercial solutions on screen developmentBonafont career 2017 - creativity and production TV Azteca sales… Show more ResponsabilitiesCreative area coordination (Integrated Product)On/Off commercial content strategies developmentClients review, proposals and negotiationCommercial content development and productionAchievements Trophy Tour Coca-Cola 2016 & 2018 production “El Factor Comex” concept & development 90% effectiveness of strategy development New commercial solutions on screen developmentBonafont career 2017 - creativity and production TV Azteca sales conventions - creativity and production Show less

ResponsabilitiesCreative, Design and Community management strategy manager in charge of the ON channel development Commercial proposals reviewAchievements Clients websites SEO positioning: Mercedes Benz, Cine Tonalá, Rudesinda Vega, and EverfitEverfit RRSS and website launch

ResponsabilitiesSales, follow-up and creative proposals for different medical laboratories: Boheringer Ingelheim, Pfizer, Glaxo, Novo-Nordisk, Aspen, Medix and Reckitt.New customer acquisition and industry analysisAchievements ASPID Award - Best Campaign for Ryzodeg “La Insulina Inteligente”

ResponsabilitiesNew customers prospecting and follow upSoftware and Hardware solutions development

ResponsabilitiesNew accounts prospecting and follow upSoftware and Hardware solutions development