- In charge of Traditional Trade commercial team within Bayer Consumer Healthcare, with a sales portfolio of $3,000 Mio mxn- Develop long-term strategic relations with main customers- Create innovative commercial strategies with ROI mindset- Identify commercial opportunities to increase revenue and margin- Lead a high performing team that exceeds expectations, generates innovative strategies and becomes a key pillar for Bayer’s growth

- In charge of Retail Pharma commercial team, with a sales portfolio of $1.8kM mxn- Develop long-term strategic relations with main customers and advocacy groups- Commercial strategies and tactics definition and follow up  ROI mindset- Identify commercial opportunities to increase revenue and margin- Lead a high performing team that exceeds expectations, generates innovative strategies and becomes a key pillar for Bayer’s growth

- In charge of the commercial strategy team- Sales planning and management- ROI management- G2N management- Innovative project management

- In charge of FANASA & FESA portfolio development with annual sales of $1,400M mxp, for all Pfizer business units & products.- Innovative business unit commercial client facing.- Design, negotiation & implementation of commercial strategies with internal and external clients to maximize business opportunities, sales growth and increase PoS rotation.- In charge of planning & implementing Trade Marketing Campaigns maximizing ROI- Identify new business opportunities across my segment.- Establish strong relations with clients, generating business synergies.- In charge of a sales team that supports the accounts.

- In charge of IMSS tenders & sales for all Pfizer portfolios.- Oncology business unit commercial client facing.- Tenders analysis, preparation and follow up, risks and opportunities identification to establish strategies to maximize sales and profitability.- Involved in the annual Price Negotiation Commission for the MoH.- Commercial condition negotiations with different distributors.- Tender Lead for the Pfizer Global Tenders Group. Regional initiatives to ensure volumes and reduce costs of sales to achieve new tender.- In charge of organizing Institutional events and medical education.- In charge of a sales team with the objective of inclusions, new opportunities & tender follow up in the institutional channel.

- Institutional sales, reports to internal and external clients and NY headquarter.- Government Price/Margin analysis to achieve new opportunities.- Demand planner, forecasting production based on tendencies & Institutional contracts. Constant contact with Toluca Manufacturing Plant to assure product availability.- In charge of the institutional commercial team expenses budget and monthly reports.- Involved in the Pfizer Global Tender Group. Global initiatives to reduce costs of sales and achieve new tender opportunities.

- In charge of Revenues & Cost of Sales P&L line (Std Cost, PPV’s, Revaluations, Obsolescence, Royalties…) and relation with the financial team of the Pfizer Toluca Manufacturing Plant- Commercial client’s expenses analyst.- P&L reporting to internal clients.- In charge of transfer prices & standard cost variation strategy to increase margin.- P&L Budgeting.

- Market Intelligence for all Pfizer portfolios.- Business analysis support in the creation of all products Brand Plans 2011 presented to the Pfizer Directive Team.- Field force competitive market evaluation and strategic planning support.- Supplier satisfaction project coordination to improve the service provided by Pfizer.- In charge of monthly Fact Sheets and Brand Analytics for all Pfizer portfolio.- Revathio launch campaign support.- Market analysis, scenarios and forecast for Pfizer Pipeline products.