Luis Miguel Nascimento Email and Phone Number
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Executive with a solid career developed in the business area, occupying strategic positions, leading teams and projects in large Brazilian and multinational companies, in the food, beverage and telecommunications segments.• Extensive experience in managing business units with sales above R$1 billion/year, focusing on market share and EBITDA in different distribution channels (Key Accounts, Small and Medium Retail, Wholesales and Distributors). Service, planning, implementation of commercial policies, product launches and promotional campaigns.• Solid knowledge of the financial aspects of commercial processes, P&L management per client, margin control, investment analysis and profitability per client.• Management and leadership of business transformation, turnaround and organizational culture projects, having led projects relevant to the business and the organizational climate during the trajectory.• Extensive experience and ability to conduct large-scale negotiations with a vision for new business opportunities, definition and execution of commercial policy with a strategic vision.• Trade marketing management and sales support, with experience in national operations in the construction, relaunch and recovery of consumer product brands. Experience in developing sales incentive programs aimed at trade and commercial teams.• Training, development and management of high-performance teams, focused on results.• International exhibitions in several projects of best commercial practices, and in the elaboration of the commercial model strategy for Brazil in the USA.• Fluency in English and SpanishTeam Leadership | Business Strategy | Management | | Business Planning | Trade Marketing | Negotiation | Sales OperationsLuis Miguel NascimentoLmnasci@hotmail.com
Jack Link'S Brasil
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Diretor Nacional De VendasJack Link'S Brasil Jun 2024 - PresentBrasil -
Senior Sales DirectorPepsico Mar 2021 - Jan 2023São Paulo, BrasilReporting to the Vice President of Sales, with a staff of 1540 people, with 2 management levels, salespeople, and the entire merchandising area, being responsible for defining and implementing the commercial and financial strategy, direct and indirect sales and execution of National Key Accounts , Regional, Local Self-Service Networks, Wholesales, Regional C&C and Distributors, with revenue of R$1.4 billion/year.• Under my management, the Board became the most relevant in terms of profitability, with the highest R$/Kg (+20% than the Brazilian average) in 2022, 125% Growth in Net Sales in the last 4 years, remaining above of the Brazilian average. Historical sales record for salty snacks in Nov/2020. Overcoming the barrier of 14MM units sold, with gains in Market Share, numerical distribution and profitability of the business as a whole in the SP Board -
Sales DirectorPepsico May 2017 - Mar 2021São Paulo And Region, BrazilReporting to the Vice President of Sales, with a staff of 130 people, with 2 management levels, salespeople, sales analysts and promoters. Being responsible for two business units, with different scopes, one for economic brands and the other unit for global accounts and new channels (Subway, Burger King, Airlines, C-Stores and Farma), developing and implementing direct and indirect sales strategy, of economic brands, concentrated in the Wholesale and C&C channels, and the result of Brazil sales from global accounts, with total revenue of R$348 million/year.• Outperformed results by 30% compared to the annual business plan of economical brands.• Organizational and business transformation across the board allowing sustainable growth in the following years• Reorganization and expansion of the company's own service model for the states of PR and MG. -
National Sales Director (Affordable Brands)Pepsico Oct 2016 - Sep 2017BrasilResponsible for the Lucky Business at a national level (Salty snacks Torcida / Fofura / Lucky) -
Commercial Director New Business And Value BrandsPepsico Oct 2016 - May 2017Brasil -
Sales Strategy And Gtm ManagerPepsico Mar 2015 - Sep 2016BrazilReporting directly to the Vice President of Sales- Responsible for- Direct and indirect service model strategy.- Customer classification/segmentation.- Optimization of models in different geographies by channel- Team resizing- Development of a customer base growth plan by channel/geography- Interface with functional areas (Supply, Finance; Operations; Trade Marketing, Marketing and Sales) -
Head Of Sales Traditional And Small Retail ChannelPepsico Jan 2016 - May 2016BrazilReporting to the Vice President of Sales on an interim basis, being responsible for the Sales Operations Directorate and the Direct Sales Directorate with a team made up of 8 Division Managers, 120 Sales Managers, 1780 salespeople, 20 lead promoters and 600 sales promoters, with revenue of R$1.1 billion/year.• Increased revenue, led by the Direct Sales department (DSD) from January to May 2016, reaching 15% above the average p.a., with the channel's pricing architecture, operational discipline and implementation of management and execution routines in the market -
National Sales Manager - RtdPepsico Nov 2012 - Mar 2015São Paulo Area, BrazilReporting to President of the Beverages Division with a staff of 8 people and indirectly, the sales structure of the food division. Definition of the annual BP, formation and architecture of prices per channel, Budget management (marketing and commercial). Responsible for the Business Unit's commercial results in the order of R$390 million/year.• Definition of the pricing architecture between channels in the food division and the respective management of trade funds and investment in new contracts• Gain in Market Share, reaching 60% and remaining the market leader with the Kero Coco brand despite the entry of several regional brands in the same period.• Stabilization and resumption of growth in volume and market share of the RTD (Coconut Water) business unit. Recovery of business profitability, improving by R$55.2 million/year. -
Senior Market Development ManagerSabmiller Apr 2012 - Nov 2012São Paulo- Reporting directly to the CEO Brazil- Indirect Team: Distributor – 1 Director, 3 Managers, 5 supervisors, 8 sub-distributors with 50 salespeople, 30 telesales positions, and 89 promoters- Definition of annual BP, formation and architecture of prices per channel, and Budget Management (marketing and commercial).- Identification of the universe of points of sale with the respective market segmentation and opinion-forming customers, which enabled the launch of MGD (Miller Genuine Draft), and global brands of the Company “Global Brands” in the state of S. Paulo, with subsequent expansion of numerical distribution in the region.- Negotiation of commercial contracts with the Company's strategic clients; Key Accounts, On and Off Premise- Responsible for closing Miller's commercial operations in Brazil, after the company's BOARD decision to leave the country this year. -
National Sales DirectorAbflug Wines May 2011 - Apr 2012São PauloParticipation in the development of the company's scope, mission and concept. Design and implementation of the company's launch and presentation strategy in the Brazilian market. Hiring professionals (own and indirect team) by geographic area throughout the national territory.• Increase in consecutive wine sales, especially for the Yellow Tail Brand, with sales volume above 120% of the target set for the year. -
Regional Trade Marketing Manager - BeersCoca-Cola Femsa Jan 2009 - May 2011São Paulo Area, BrazilReporting to the Marketing Director, with his own team and with several matrix reports, being responsible for the commercial strategy and trade marketing execution of the beer portfolio. Trade Marketing budget management of R$32 million/year. Management of the beer business within Coca-Cola FEMSA BR with Net Revenue R$254 million/year, with a volume of 1.5 million Hectoliters. -
Regional Sales ManagerFemsa Cerveja Brasil Jun 2006 - Jan 2009Sao Paulo, BrazilReporting to the Regional Sales Director, with a direct team of 3 people, and 10 people with matrix reporting, being responsible for the commercial and trade marketing strategy for beers at the distributor Coca Cola Femsa. Working with the Directors of the Coca-Cola FEMSA Group to negotiate Annual BP. Annual Budget Management of R$32 million/year.• Preparation and execution of a project for the Heineken brand in the São Paulo market, reaching 6,500 points of sale in 3 months of execution for the 600ml returnable packaging, with a 59% increase in volume for the brand's total.• Growth in beer sales in 2008 with a volume of 1.4 million Hectoliters with a Net Revenue of R$74 million/year, with growth of 2% in volume and 10% in net revenue compared to 2007. In 2009 5% in volume and 19% in net revenue, compared to 2008, based on the analysis of the customer portfolio as a basis for implementing strategic actions.
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Regional Sales ManagerFemsa Cerveja Brasil Feb 2005 - Jun 2006Minas GeraisReporting to Regional Sales Director, being responsible for negotiation, commercial strategy and trade marketing of beers at the distributor Uberlândia Refrescos (Coca-Cola).• End of 2005 with a volume of 137 thousand Hectoliters with a Net Revenue of R$7.6 million/year. Growth of 7% in volume and 7.6% in net revenue with an increase in Market Share from 0.5% to 5.8% in Jun/06
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Sales ManagerMolson Coors Brewing Co./Brazil Division - Kaiser Jan 2004 - Feb 2005São Paulo Area, BrazilReporting to the Regional Sales Manager, with a direct team of 60 people and 6 people with matrix reporting. Responsible for all customer service and negotiation of On Premise Premium customer contracts. Implementation and management of a sales area in a Distribution Center, with a team of more than 400 people at three hierarchical levels.• Reorganization of the business unit, improvement in the level of service and customer service with the recovery of the main On Premise Premium customers and the consequent increase in sales generating a growth in volume of 25% comparing the end of 2004 vs the previous year. -
Commercial ManagerVivo May 2001 - Jan 2004São Paulo Area, BrazilRegional Manager – Prepaid | 09/2003 – 01/2004Reporting to Commercial Director with a direct team of 1 person and 5 matrix reports. Responsible for managing the recharge area for the Prepaid product, with revenues of R$ 960 million/year• 5% increase in revenue compared to the previous year.• Development of new recharge channels, with a distributor (recharge card) and by electronic means (internet banking, self-service terminals)Commercial Project Manager – Corporate | 07/2002 – 09/2003Reporting to the Vice President of Commercial. Member of an international project as a representative of TCP (Telesp Celular Participações), of best commercial practices in conjunction with Telefônica Celular, whose participating countries were; Mexico, Guatemala, Puerto Rico, Peru, Chile, Argentina.• Implementation of the project in TCP's operation in Brazil, which was the basis for the commercial processes of the Joint Venture that created VIVO.• Implementation of the 1st MEGA STORE VIVO in BrazilCommercial Planning and Control Manager | 07/2001 – 07/2002Reporting directly to the Commercial Director, with a direct team of 8 people, and with responsibility for the commercial budget, the Direct Sales and Large Networks departments and the Investment budget in handsets in the order of R$110 million/year, with participation in decision to include new terminal models in the company's portfolio. Participation in the development of a commercial strategy to shield the accredited network in defense of TIM's entry into the Brazilian market -
Sales And Marketing ManagerAmbev Jan 1996 - May 2001São Paulo Area, Brazil• Reporting to the Regional Sales Manager. Responsible for the entire commercial and trade marketing strategy for beers and soft drinks at the Ambev Reseller. Service in the various distribution channels (Key Accounts, Small and Medium Retail, Wholesalers and Distributors) and the development of the strategy and implementation of the commercial and marketing plan with the local franchise aiming to improve market share and profitability. With revenues of R$ 48 million/year. -
Gerente De AgênciaBanco Bamerindus Do Brasil S/A Jul 1988 - Aug 1995São Paiulo
Luis Miguel Nascimento Skills
Luis Miguel Nascimento Education Details
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Conselho Consultivo -
Direito -
Business Administration, Management And Operations
Frequently Asked Questions about Luis Miguel Nascimento
What company does Luis Miguel Nascimento work for?
Luis Miguel Nascimento works for Jack Link's Brasil
What is Luis Miguel Nascimento's role at the current company?
Luis Miguel Nascimento's current role is Sr Commercial Director | Commercial and Trade Marketing Director | Sr Executive Director | Sr. Business Unit Director | General Director.
What is Luis Miguel Nascimento's email address?
Luis Miguel Nascimento's email address is lm****@****ail.com
What schools did Luis Miguel Nascimento attend?
Luis Miguel Nascimento attended Board Academy Br, Universidade Guarulhos, Fig - Unimesp.
What skills is Luis Miguel Nascimento known for?
Luis Miguel Nascimento has skills like Negotiation, Trade Marketing, Sales Management, Business Planning, Sales Operations, Strategy, Marketing, Pricing, Sales, Strategic Planning, Business Strategy, Start Ups.
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Luis Miguel Nascimento
Comandante Especializado Na Área De Academia De Bombeiros Civil Do Estado Do CearáFortaleza, Ce -
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Luis Miguel Freitas Nascimento
Barueri, Sp
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