As a Sales Director, I designed and developed long-term sales strategies and plans, led a team of six highly skilled territory managers, and maximized revenue generation by managing a multi-million territory of seven West Coast states. I tactfully expand my client base and maximize sales opportunities through in-depth market and competitive landscape analysis. I am engaged in growing market footprint/share and effectively utilizing available resources by capitalizing on territory management expertise. I drive sales growth by pursuing new business opportunities, identifying product penetration/growth niches, and managing the sales pipeline. I skillfully sustain optimum staffing levels by guiding recruitment and selection drives. I contribute to the skills set enhancement of the f sales team through coaching, training, and mentoring.

I accurately identified and captured new business opportunities to maintain a healthy portfolio of key accounts. I fostered strong relations with customers to drive sales growth and achieve revenue goals. I gained insights into specific client needs as well as pain points and ensured delivery of strategic guidance and customized solutions. I tactfully partnered with team to keep abreast with product developments, industry trends, and competitor activities, enabling effective sales strategies. I also prepared revenue projections, maintained budgetary compliance, and kept management up-to-date on operational progress through regular reporting.A few of my notable achievements are listed below:• Selected by the leadership team as part of 3M's high-potential program.• Received award at national sales meeting in recognition for most sales for one of most innovative platforms.

While holding this position, I steered team of sales professionals to oversee performance, support development, and ensure achievement of sales targets. I actively supervised broker network across specific geographies, developed strategic sales plans/initiatives, and drove revenue growth and market share expansion. I tactfully assessed market trends, conducted market research, and analyzed competitors in pursuit of competitive advantage. I formulated and implemented go-to-market strategy for three major Hispanic brands in the US to encourage product adoption and sales generation. I delivered sales reporting and analysis to senior management, highlighted key metrics, and formed recommendations for improvement.

I crafted robust regional sales strategies to realize sales targets and stimulate revenue growth for two national accounts across 12 northeastern and midwestern US states. I established challenging yet achievable performance goals, formulated sales strategies, and built plans as well as controls for adherence to the go-to-market strategy. I guided and supported the team, provided training, evaluated performance, and provided feedback to enhance productivity. I negotiated with key clients and secured deals on favorable terms. I ensured operational viability and maintained cost efficiency by enforcing budgetary and cost control. Additionally, I redefined the go-to-market strategy for the northeastern region and revised strategies in the Midwest by separating POS execution from account management.Some of my key contributions are given below:• Received "Best Innovative Idea" award for planning and organizing Salesforce contest.• Strategize and rebuilt professional relations with New York Produce to safeguard client business while retaining loyalty.• Recognized for minimizing spoilage and ensuring accurate product portfolio availability by reducing distributors' inventory.

II devised and executed strategic sales plans and initiatives, identified market opportunities, and implemented effective sales strategies. I led and managed an eight-member sales team and collaborated with two key distributors to drive sales across the South California and Las Vegas territories. Additionally, I successfully managed relationships with six retail chain accounts.I actively engaged with cross-functional teams to ensure alignment of strategies and implemented a cohesive approach to market penetration and customer acquisition. By highlighting market opportunities, I developed and managed an annual sales budget to steer all sales endeavors effectively.Recognizing the importance of employee development, I provided training and growth opportunities, fostering a collaborative, inclusive, and results-driven work environment. This environment played a pivotal role in enabling top employee performance and driving overall sales success.Following are a few of my contributions for tenure:• Delivered exceptional sales performance and won "Best in Sales 2012" award as recognition.• Commended for positioning company as leading brand at six main retailers in Southern California.• Sustained territory sales growth by utilizing "Plus Out/Survey" strategy and consequently established new business model for all retail chains.• Achieved competitive edge by pivoting on aggressive product pricing and securing numerous POS activations, as well as increasing POS service based on weight disruption.

I developed the sales plan and goals for three Area Managers covering 6 states, and trained our distributor sales force on products and pricing. My planning and leadership skills were key to taking the territory from steady decline to achieving annual sales goals.