Luis Ortiz Vidal-Abarca Email & Phone Number

Madrid, ES

Helping companies to leverage results.

Madrid Y Alrededores, España

Madrid

In addition to my current responsibilities, I have been given the challenge to manage the UK market.

Madrid Area, Spain

Madrid Area, Spain

Lebara SpainSales Director (Sales Director)Budget: 13MM € Headcount: 195Reporting to General Manager & Shareholders / Ex-Com Member -Switch entire Sales Organization from a sell-in to a sell-out organization.-Restructure Organization per channels (Ethnic, National Retail, Street Sales & Merchandising) allowing the sales teams to focus on specific KPI´s.

• JTI Iberia SA: Tobacco Multinational with brands like Camel & Winston C&TM Operations Director (Sales Director)Budget: 20 MM € Headcount: 187Reporting to General Manager / Ex-Com MemberMain Accountabilities:
• Design Sales Department strategy to achieve volume and SOM Objectives through distribution, merchandising and promotional activities.
• Design and implement Annual promotional plan.
• Design organization post integration.
• Design client segmentation to optimize client portfolio and Sales Rep territory efficiency.
• Analyze and leverage ROI of activities implemented.

Madrid Y Alrededores, España

• Gallaher Spain SA: Tobacco Multinational with brands like Benson & Hedges, Silk Cut.Budget: 21 MM €. Headcount: 85 Reporting to Iberia VP / Ex-Com Member / European Management Member (Western Europe)
• Build the sales and marketing plan for the Spanish market optimizing budget and leveraging brand portfolio.
• Full restructuring of the company in 2004 due to the past dynamics. As a result, a major uplift of the company was implemented (65% renewal)
• Lead of Gallaher Integration on JTI´s acquisition, ensuring smooth transition on our side and working together with JTI’s management to maintain business value of the deal. (Plan)
• Lead the Integration Committee of CITA Acquisition. Monitor and design activities at both phases of the integration: hard synergies and development of New-co resultant from the integration.
• Develop the marketing plan for the company on a yearly basis

• In charge of Business Development leading the implementation of Sun Planet (Branch) and Multiopticas in third countries (Chile, Perú, Morocco, Cuba).
• In charge of the product under license for the group (Pepe Jeans, Don Algodon, Agatha, Amichi etc). Managing the relationship with the licenses and exploiting them on main distribution channels.
• Managing the product development department. In charge of buying the collection of the group’s to the Manufacturers and developing the licensing collections (Asia)
• Manage the activity of Sun Wear (promotional material)..

Madrid, Comunidad De Madrid, España

• Business Plan development for the portfolio commercialized.
• Manage the Public Relations Plan.
• Develop the trade strategy to become first partner with specialized tobacconist. (Trip to the Origin)
• Launch of new brands (Zino & Avo Uvezian).

Madrid Y Alrededores, España

• In charge of the Sales Office in Barcelona.
• Develop the business plan on line with the strategic plan of the company.
• KAM of main Accounts within the region (Ars, Pan&Company, Circuit of Catalunya etc)
• Coordinate with Mk Department all activities surrounding F1 & Moto GP.
• Develop the night programs (Tactic sales force)

Bachelors, Business Administration

Activities and Societies: Del Beta Tau ISS (International Student Society)- Founder & President

Bachelor Of Science (B.S.), Business Administration And Management, General

Associate, Business Administration

Bachelor Of Business Administration (B.B.A.), Economics

Education record

Education record