Luis Ortiz Vidal-Abarca Email & Phone Number

Madrid, Es

Helping companies to leverage results.

Madrid Y Alrededores, España

Madrid

In addition to my current responsibilities, I have been given the challenge to manage the UK market.

Madrid Area, Spain

Madrid Area, Spain

Lebara SpainSales Director (Sales Director)Budget: 13MM € Headcount: 195Reporting to General Manager & Shareholders / Ex-Com Member -Switch entire Sales Organization from a sell-in to a sell-out organization.-Restructure Organization per channels (Ethnic, National Retail, Street Sales & Merchandising) allowing the sales teams to focus on specific KPI´s achieving a net increase on distribution of 100% active accounts.- Realligment of profiles by stablishing jos profiles to each position (capability review analysis)-Develop 2011 & 2012 Comercial Plan.- Establish processes that allowed cost saving and efficiecies (Churn Levels)-Change POS segmentation to leverage results at short term.-Lead Merchandising Standars per account after proper allocation of resources.-Increase sales by no less than 10% month to month.-Manage directly Wholesalers and Key Accounts.

JTI Iberia SA: Tobacco Multinational with brands like Camel & Winston C&TM Operations Director (Sales Director)Budget: 20 MM € Headcount: 187Reporting to General Manager / Ex-Com MemberMain Accountabilities: • Design Sales Department strategy to achieve volume and SOM Objectives through distribution, merchandising and promotional activities.• Design and implement Annual promotional plan.• Design organization post integration.• Design client segmentation to optimize client portfolio and Sales Rep territory efficiency.• Analyze and leverage ROI of activities implemented.• Develop transitional plan to leverage the current talent pool (Capability Review).• Design Territory Management Program.• Design Viability Plan for Other Tobacco Products.

Madrid Y Alrededores, España

Gallaher Spain SA: Tobacco Multinational with brands like Benson & Hedges, Silk Cut.Budget: 21 MM €. Headcount: 85 Reporting to Iberia VP / Ex-Com Member / European Management Member (Western Europe)• Build the sales and marketing plan for the Spanish market optimizing budget and leveraging brand portfolio.• Full restructuring of the company in 2004 due to the past dynamics. As a result, a major uplift of the company was implemented (65% renewal)• Lead of Gallaher Integration on JTI´s acquisition, ensuring smooth transition on our side and working together with JTI’s management to maintain business value of the deal. (Plan)• Lead the Integration Committee of CITA Acquisition. Monitor and design activities at both phases of the integration: hard synergies and development of New-co resultant from the integration.• Develop the marketing plan for the company on a yearly basis • Design client segmentation to optimize client portfolio and Sales Rep territory efficiency.

• In charge of Business Development leading the implementation of Sun Planet (Branch) and Multiopticas in third countries (Chile, Perú, Morocco, Cuba).• In charge of the product under license for the group (Pepe Jeans, Don Algodon, Agatha, Amichi etc). Managing the relationship with the licenses and exploiting them on main distribution channels.• Managing the product development department. In charge of buying the collection of the group’s to the Manufacturers and developing the licensing collections (Asia)• Manage the activity of Sun Wear (promotional material)..

Madrid, Comunidad De Madrid, España

• Business Plan development for the portfolio commercialized.• Manage the Public Relations Plan.• Develop the trade strategy to become first partner with specialized tobacconist. (Trip to the Origin)• Launch of new brands (Zino & Avo Uvezian).

Madrid Y Alrededores, España

• In charge of the Sales Office in Barcelona.• Develop the business plan on line with the strategic plan of the company.• KAM of main Accounts within the region (Ars, Pan&Company, Circuit of Catalunya etc)• Coordinate with Mk Department all activities surrounding F1 & Moto GP.• Develop the night programs (Tactic sales force)

Bachelors, Business Administration

Activities and Societies: Del Beta Tau ISS (International Student Society)- Founder & President

Bachelor Of Science (B.S.), Business Administration And Management, General

Associate, Business Administration

Bachelor Of Business Administration (B.B.A.), Economics

Education record

Education record