Luis Paez-Pumar Email & Phone Number

Bogotá, Co

Bogotá, Co

Consultor gerencial con más de 30 años de experiencia profesional, trabajando con clientes en toda América para lograr transformaciones y generar valor. Ha liderado numerosos proyectos de planeación estratégica, estrategia comercial, transformación organizacional y mejora de rentabilidad, para clientes en múltiples industrias del sector realManagement Consultant with more than 30 years of professional experience, working with clients throughout the Americas to achieve transformation and generate value. Has led numerous projects in strategic planning, commercial strategy, organization transformation and profitability improvement, for multiple clients in several industries

Bogotá, Co

Bogota, Distrito Capital, Co

Northampton, Gb

Responsible for Venezuela, Colombia, Peru and Ecuador, a US$1Bn+ market group, the third largest in Avon globally•Leading a recovery plan for Colombia and Ecuador which has brought this two markets to revenue growth after a strong decline in the First Half of 2012•Delivering outstanding results in Peru, growing 17% in revenues and improving profitability. Peru became the best performing Latin American market in 2012•Continued directly managing Venezuela until February 2013 in absence of a new General Manager, achieving real growth and market share gains in a depressed market, while developing a plan to protect against an upcoming devaluation and improving long term business sustainability. This program resulted in avoiding over $50MM of P&L impact when the February 2013 devaluation happened•Manages an Andean structure that includes a General Manager for Venezuela, Country Managers for Peru and Ecuador and 8 functional directors•Developing a program to further integrate Venezuela to the already existing CPE group, already achieving synergies in several areas, such as HR, IT, Logistics, Sourcing, Legal, Sales and Marketing

Northampton, Gb

Led a US$500MM+ (at BsF 4.30/US$) operation, the 5th largest Avon subsidiary worldwide•Led a profit turnaround in the 2nd half of 2006, achieving a 6.5% pts. Operating Margin improvement versus 1st Half, and improved sales by US$20MM versus Profit Plan•In 2007 led the largest growth of any top 20 Avon market, gaining significant share to achieve market leadership in the Cosmetics, Fragrances and Toiletries category•In 2008 Avon Venezuela grew 40%, Operating Margin improved more than 500bps and strengthened leadership in Home Direct Selling and the Cosmetics, Fragrances and Toiletries category•In 2009 led a turnaround in a contracted market – growth went from 15% in 1H to 34% in 4Q by focusing in improved merchandising, better value proposition to Sales Reps and improved service•In 2010 Avon Venezuela grew a record 47% and consolidated absolute and direct selling market leadership behind strong field programs and improved supply despite an adverse country situation.•In 2011 increased market share in a contracted market by improving Avon’s competitive position via continued field strength, product innovation and better price-value equation

Bogota, Distrito Capital, Co

•Started own management consulting firm. Bookings of US$2,5MM/year•Developed a consulting network with firms in Mexico, Colombia, Peru, Argentina, Brazil and Venezuela•Led an acquisition pre-integration work for the leading Andean Region pharmaceutical company. Identified synergies of 6% of sales of the combined company, and developed action plans to ensure a smooth integration and value capture•Helped develop the Strategic Agenda and designed an organization improvement effort for the Latin American Division of a leading pharmaceutical company•Designed a turnaround strategy for a leading health care company in Peru•Led a shared services and go-to-market strategy effort for a health care and consumer goods company in Latin America•Led the development of the new commercial strategy and new marketing program for an industrial client, part of a large Latin American building products group•Led the implementation of a new, profit oriented, business model for marketing and sales for a leading Latin American beer company•Led the development and implementation of the new corporate model for a leading Andean Region food company and a review of their strategic planning•Led the Andean Region section of an innovation best practices exercise in Latin America for a global food company•Key clients: Pfizer Pharmaceutical, Pfizer Consumer Health, AstraZeneca, Polar, Schering, Corona Group, Alpina; Carvajal Group, Cadbury Adams, Nestle•Countries: USA, Colombia, Venezuela, Ecuador, Peru, Central America

New York, Ny, Us

Miami, FL – Principal, Aug'98 – Aug'02Clients: Pfizer, Clorox, Schering, Polar, Novartis, Kruger, Unilever, Team, ETBCountries: USA, Mexico, Colombia, Venezuela, Ecuador, Peru, Brazil, Argentina and Chile•Latin America strategy for a consumer products multinational -- opportunities to more than double operating profit•Business model for the largest consumer goods company in Venezuela•Marketing strategy for a leading pharmaceutical company in three Andean countries. •Channel strategy for a leading Colombia consumer goods company -- 9% of sales profit improvement•Channel strategy for the leading pharmaceutical company in the Andean Region. Identified opportunities for 10% of sales profit improvement•Marketing and channel strategy for the merger of three leading food companies in Colombia. It generated a US$12MM profit increase•Post-merger integration of the two leading branded food companies in Venezuela•Pre and post-merger integration of two leading pharmaceutical companies in the Andean Region --captured synergies equivalent to 7% of sales•Evaluation of the potential merger of three commodities companies in ColombiaNew York, NY – Sr Associate, Sep'96 – Aug'98Clients: Lucent, Heinz, Monsanto, Owens Corning, MarsProjects led: •Acquisition/joint venture evaluations for a major biotech, drugs and food company•Optimizing Consumer Insight for Competitive Advantage for a leading telecommunications company•Major restructuring effort for a leading packaged food company -- savings of over US$200MM•Major restructuring for a leading building products company -- 20% cost reductions•Implementation of Efficient Consumer Response (ECR) Scorecard for a consumer goods companyCaracas, Venezuela – Sr Associate, Mar'94 – Aug'96•Managed projects in Business Strategy, Acquisition Integration, Consumer Promotions, Sales and Distribution, and Supply Chain in Colombia, Venezuela and Ecuador•Key Clients: Heinz, Mavesa, Carvajal, BAT, Unilever

Cincinnati, Ohio, Us

Brand Manager Crest, November 1991 - February 1994•Responsible for all marketing strategies and business results•Managed the company's largest marketing budget ($3.6M)•Stopped a four-year declining trend through competitive advertising, professional programs, public relations campaign and targeted consumer promotions•Launched two successful product initiatives (Oct'92 and Oct'93), leading the Latin American Division. Participated in the strategic planning for Crest in Latin America•Supervised 3-4 Assistant Brand ManagersBrand Manager Head & Shoulders and Pantene, April 1991 - October 1991•Achieved anti-dandruff segment leadership with H&S three months after introduction•Obtained approval for Pantene introduction, including all the marketing strategies: advertising, promotions, pricing, packaging, distribution — Pantene reached market share leadership in less than 6 months after launch (March 1992)•Supervised 2 Assistant Brand ManagersAssistant Brand Manager Head & Shoulders, January 1990 - March 1991• Introduced H&S in Venezuela, the most successful H&S launch worldwide• Researched successful international models, designed the marketing strategy, tailored the execution to the local market and led the multifunctional team in charge of the launch• Promoted to Brand Manager in record timing (2 years and 2 months versus 3 years average)Brand Assistant Drene (local shampoo brand), February 1989 - December 1989• Developed Drene’s 1989 Business review and Strategies• Led a package development, which turned into a major relaunch behind my “have you tried Drene lately?” idea. This initiative resulted in growth for this former market leader, after a six-year decline

Mba, Is & Finance

Ingeniero Electricista