Luis Patrick Soria Email and Phone Number

• Leading a Turnaround Strategy for the Brazilian based Architectural Paints Division under the Renner Brand, PPG Brazil SBU with annual revenue of US$70 million.• Developed process to understand and assess the business and market environment, determined the value levers for the turnaround strategy, and defined subject matter experts to support evaluation and implementation. • Identifying key areas of development for short and long term sustained growth by implementing company best practices and continuous improvement initiatives.

• Explore and evaluate company expansion and growth opportunities, analyzing acquisitions and joint venture prospects in Central America and the Caribbean. • Supported the establishment of strategic planning and intelligence organization providing market research, budget analysis, competitive intelligence and customer intelligence – maximizing company’s ability to identify and win new business.• Led the execution of the “Evaluation and Assessment of Business Processes” project with IBM Consultants for process optimization in Manufacture, Logistics & Distribution, and Finance functional areas.• Performed strategic capital expenditure evaluations for plant expansion and optimizations plans.• Supported the budgeting process developing forecasting and sensitivity analysis for critical cost input variables, like exchange rates and imported raw materials.

• Led the process of elaborating the company’s strategic five year business plan, aligning the budgeting process with the strategic agenda, and mid-long term business plan.• Led teams in implementing continuous improvement plans, identifying cost improvement initiatives that increase profitability, and monitoring monthly results of projects being executed.• Responsible for business development, leading the efforts in evaluating and analyzing new business opportunities as part of the company’s strategic growth.• Prepared the capital investment analysis and business cases for growth opportunities. Develop business schemes that allow the company to participate in different business opportunities. • Executed competitive analysis to identify strengths and weaknesses, monitor industry trends, and government initiatives, mainly national infrastructure investment plans to improve our efforts in capturing new business opportunities. • Participated in regional strategic projects targeted to achieve improved strategic positioning and increase profitability. Growth opportunity assessment and valuation.• Serve as a liaison between the Regional Executive Vice-president and several stakeholders.

• Responsible for all activities related to Strategic Planning, Market Development, and all Administrative Areas (Controllership, Tax, Procurement, Risk Management, and IT Process).• Implemented a right sizing strategy for the entire country operations looking to improve operational results and better strategic positioning of the business due to the economic outlook.

• Executed the right-sizing strategy that allowed business units adjust to new market and economic conditions.• Participated in business development, evaluated capacity expansion, supported in project assessment, and development of plans for new market entry.• Participated in the development of guidelines for the regional business strategy, standardizing the process of elaborating the strategic agendas in each country. • Monitored and controlled the region’s investment plans. Accompanied the business units obtain CAPEX approval from Corporate Planning.

• Responsible for the annual business plan, including financial and capital expenditure budget, and formal presentation to the Country’s Executive Committee and regional headquarters. • Led all valuation analysis for business development and due diligence processes in all business units. • Responsible for the implementation of continuous improvement and innovation plans; promoted an initiative to achieve a benchmark in innovation processes among multinational companies.• Planned and organized all activities related with Commercial Controllership.

• Responsible for invoicing, credit and collection, and the company’s commercial information system.• Supervise all transactional process insuring that the company procedures were in compliance with internal controls and SOX principles.• Coordinate all activities related with market development, insuring the company’s sustainable growth, through new market strategies and creation of new value propositions.• Supervise all activities related with Commercial Intelligence and market research, follow-up of industry trends and competitor dynamics.• Responsible for preparing the annual business plan, financial and capital expenditure budget formulation and briefing presentations to the Country’s Executive Committee and regional headquarters.