As the Director of Product Marketing at VerifyTreatment, I am dedicated to transforming the insurance verification process in behavioral healthcare. With a deep passion for innovative healthcare solutions, I lead our marketing strategy to drive awareness and adoption of our cutting-edge platform.My Role:Strategic Leadership: I develop and execute comprehensive marketing strategies that align with our business goals, ensuring the successful launch and growth of our products in the market.Market Analysis: By analyzing market trends, customer needs, and competitive landscapes, I identify opportunities for product innovation and differentiation.Product Positioning: I craft compelling product messaging and positioning that resonates with our target audience, highlighting the unique benefits of VerifyTreatment.Cross-Functional Collaboration: I work closely with our product development, sales, and customer success teams to ensure a cohesive approach to product marketing and customer engagement.Thought Leadership: As a passionate advocate for improving healthcare efficiency, I contribute to industry discussions and share insights on how technology can revolutionize patient care.About VerifyTreatment:VerifyTreatment is an innovative platform designed to streamline the insurance verification process, reducing wait times and alleviating stress for patients and healthcare providers. Our mission is to enhance the efficiency of behavioral healthcare, ensuring that patients receive timely, effective care without the administrative hurdles.

At Social Authority Inc., we specialize in developing an evergreen digital marketing strategy for small and medium-sized businesses. We mix media and messages into a unified, compelling marketing system. We deal with all aspects of marketing and advertising, from copywriting to creative, strategic to tactical. We've worked both client- and agency-side and have racked up a lot of experience on what works, what converts, and, fortunately, what is a waste of money and resources.-Creation of comprehensive, actionable Search Engine Optimization campaigns for clients in specialized and competitive niche markets.-Successful management of Client Service team responsible for meeting campaign goals and deliverable timelines. -Visionary for effective SEO Website Development, creative Social Media Marketing, and engaging Communication Strategies. -Leadership and mentoring for all project management staff, including professional development opportunities. -Implementation and oversight of SEO best practice guidelines, ensuring sustainable website ranking that leads to a measurable increase in ROI. -Analysis of keyword data, inbound linking, and visitor engagement allowing for responsive SEO practices and adjustments. -Oversee Budget Management ensuring appropriate allocation of SEO resources. -Impactful SEO Content and Blog writing -Extensive knowledge of SEO Marketing tools such as Google Analytics, sitemap development, keyword research, content marketing, and power linking.

Geopolymer Solutions is taking key challenges head-on. We are developing technology for construction materials that provide higher quality products and fulfill our responsibility towards carbon neutrality.

Summit Detox is a nationally recognized substance abuse and mental health care that contributes to the physical, psychological, social, and spiritual well-being of patients and their families. As the Senior Marketing Specialist, I’m responsible for the planning, creation, management, and optimization of digital media and organic campaigns across multiple digital platforms.- Manage relationships with a range of key stakeholders, e.g. executive team & board members, clients, partnerships, content team, events team, vendors, and media agency.- Define and oversee marketing analytics, KPI and ROI reporting and analysis to ensure program success, including CRM & database cleanliness/optimization and campaign effectiveness.- Develop all core deliverables, including strategy assessment, account auditing, keyword research, on-page/off-page optimization, and developing action plans based on campaign results.- Create impactful copy that will effectively generate brand awareness, engage prospects, and nurture leads- Implement testing initiatives in key areas such as copy, ad scheduling, targeting tactics, and landing page messaging/layouts- Manage budgeting, forecasting, billing, and invoicing- Present findings and make recommendations for account optimizations to internal stakeholders.

Responsible for developing a national marketing strategy & execution of lead-generation focused campaigns for an upper premium substance abuse treatment center across Organic Reach, Paid Social, and Paid Search.Improved branding and messaging and devised product knowledge for potential customers and business partners. Provided senior managers with market and trend analysis for the substance abuse rehabilitation niche. I also provided project management support for new program launches. Created and delivered compelling content and copy for marketing collaterals, articles, website content, and webinars to enable program adoption.• Coordinates with the relevant development team to ensure timely completion of specific phases of each project• Regularly communicate with managers to discuss any client, process, or development issues• Proactively make suggestions to managers on how to improve processes, practices, and products within the company