Luis Rodriguez Email and Phone Number

Sales responsible of key accounts of the construction trade Diamond Service Contractors in Spain. Train and support the local Hilti salesmen on the relevant trade products and customer applications to increase Hilti´s share of wallet . Analyze the customer needs and develop commercial solutions accordingly in collaboration with other departments, like Marketing, Finance, Logistics and Repair. Keep Hilti top of mind through a dedicated magazine, regular newsletters to decision-makers, trade fairs and product demos on the field.

Responsible for the Market Reach function in Saudi Arabia. Reporting to the Marketing Director and managing a team of four employees.- Market research: established and monitors the Hilti relevant market potential on customer and trade levels. Maintain the country's construction project's database to identify business opportunities. - Customer factbase: keep and improve the data quality of the customer database, including the contact persons. Search and enter prospect customers of selected trades.- Pricing: introduction of Hilti Fair Pricing System. Monitoring and steering of operations and customer agreements to fulfill the company's targets.- Communication and Branding: introduction of a structured CRM based customer campaign system, combining direct customer communication and sales force tasks. Creation of the first regional customer magazine. Organization of trade fairs and summits. - Sales execution: introduction of a CRM system for the sales force for reporting and planning of customer visits and project management. Training and support of the sales force. Participation in the territory planning and sales targeting.- Other tasks: Company reporting, participation in the introduction in 2011 of SAP system

Responsible for the Building Construction and Civil Engineering trades in Saudi Arabia. Reporting to the Marketing Director.- Trade analysis: established and monitored the Hilti relevant trade potential and its development on all levels (country, region, project and company) - Yearly plan: defined and implemented the trade line plan with targets and actions for sales, growth, margin, net selling prices on product and regional levels. - Pricing: defined and steered the necessary discount policy for the trade to achieve the growth targets - Product basket: defined together with the Product Managers the needed product basket to maximize business in the trade based on the most relevant construction applications- Communication: informed the trade customers about Hilti news, products, special offers to keep the Hilti brand Top of Mind in the trade- Other tasks: Product Manager Diamond line

Responsible for the Diamond product line in Spain: drilling, grinding and cutting tools, consumables and accessories. Reporting to the Marketing Director and managing a team of six specialists.- Market analysis: established and monitored the Hilti relevant Diamond potential and its development on all levels (country, region, trade and company).- Yearly plan: defined and implemented the product line plan with targets and actions for sales, growth, margin, net selling prices on product, trade and regional levels. - Pricing: defined and steered the necessary discount policy and list prices for the products to achieve the growth targets - Product basket: defined together with the Trade Managers the needed product basket to maximize business in the product line based on the most relevant construction applications- Communication: informed the potential customers about Hilti news, products, special offers to keep the Hilti brand Top of Mind. Mailings, advertising, Hilti Center events, participation in trade fairs, edition of own Diamond Magazine- Diamond specialists: created and managed a team of six Diamond Specialists whose mission was to demonstrate customers the benefits of the Hilti Dismond systems, assist them in technical problems and train and support the Hilti salesmen- Trade Manager: managing the trade of drilling and cutting contractors involving five specialized salesmen with sales responsability- Other tasks: coordination and planning with Logistics and Repair centre to assure availability of products and spare parts, creation and active participation in the Spanish Association of Diamond Contractors

Responsible for the company's communication in Spain. Reporting to the CEO. - Yearly plan: defined and implemented the company Marketing Plan together with the Sales Managers with targets and actions for sales, growth, margin, net selling prices on product, trade and regional levels. - Communication material: defined and created the needful product leaflets, job site success stories, technical sheets together with the Technical Department, edition of own Putzmeister Magazine, promotion and offer flyers - Webmaster: created and maintained the Putzmeister Spain Web Site - Customer events: organized Putzmeister participation in national and regional trade fairs, conducted Spanish and international customer visits and presentation in headquarters - Direct customer communication: created, distributed regular mailings promoting products and services, special programs for important decision makers - Distributors network: visited regularly the regional distributors and provided them with the needed branding and promotion materials