Luis S. Email & Phone Number

Managing the WH Affiliate acquisition team focused on the English speaking non-UK markets, German, Austrian, Italian, Spanish, & Scandinavian markets and international Poker affiliates.

Managing affiliates, participating in product and business development in targeted regionsSearching for new affiliates and maintaining business relations with existing partners.Negotiating, executing and optimizing online advertising campaigns.Representing the company on international affiliate conferences.Monitoring and analyzing traffic stats and affiliate performance and reporting back to the department manager.

Managing three teams of 15 people in total: Promotions team; Content writing team & special projects team. In charge of the full cycle of player’s promotions in casino and bingo verticals. Coordination with other departments such us Graphics, Translations, SEO, Editorial, Project managers in order to deliver promotions on time. Coordination of special campaigns. In charge of content and design of Casino & Bingo websites.

Managing and building a multi-lingual team of 17 account managers and VIP managers in order to reach the targets according to the business strategy plans. Performing all CRM activities in order to increase player life time value. Controlling the cash outs to achieve the hold targets. Providing daily and ongoing support and solutions to the team.Liaison with internal teams / departments such as IT, Marcom, Cash out Controller, Statistics & Data Mining and third party departments in remote locations abroad such as Fraud, Audit, Finance and Customer Support from Playtech.The Offline Team was divided into 2 groups:The Retention Group – taking care of New Players and Ongoing Players in all regions for 9 Playtech casino brands.Responsibilities: Deposit amount, Withdrawal amount, Net Gaming, Player Value, Player life timeThe VIP Group – taking care of the High Roller players.Responsibilities: Deposit amount, Withdrawal amount, Net Gaming, Player life time

Team leader: October 2007 – March 2008 - VIP Host agent: March – October 2007Managed the team responsible of the retention of all casino & poker players categorized in the top quintiles (Aces and Deuces). In addition to gathering a group of players to a special event in Spain.