Luis Sanchez Email & Phone Number

Ciudad De México, Cdmx, Mx

Ecatepec De Morelos, Méx., Mx

Mexico City Area, Mexico

Responsible of strengthening the different Starwood brands in both international and national markets by implementing two corporate strategies of “Global Personalization at Starwood” GPS and “Drive to Web” DTW, and of increasing the income of all sales channels throughout the use of the different marketing plans.• Developed marketing strategies by destination, country and region promoting the hotels in both US and LATAM markets while migrating offline to online efforts with the objective of increasing the ROI and decreasing the sales cost, exceeded annual goals.• Developed all promotion plans of the existing brands in Mexico and Central America and for the existing hotels as well as launching new hotels, according to their positioning, communication, standards and goal market. Succeeded in positioning the luxury brands in market.• Directed and Implemented digital strategies with online and mobile actions. Created client digital experiences as part of the Global Personalization at Starwood with the objective of increasing guest satisfaction. Trip Advisor awared best in category for several of the hotels in my area.• Grow and Developed commercial partnerships to benefitted the SPG Loyalty Program as well as partnerships in the Airline and Financial Services. Exceeding annual goals.

Mexico City Area, Mexico

Responsible for the implementation and development of marketing strategies to position the brand Mexico and strengthen its image nationally and internationally.• Developed continuity strategy for the campaign "Mexico Se Siente" in the domestic market and for the campaign "Mexico, the place you thought you knew" in the international market, applying the concept to various destinations, in order to increase the flow of visitors to our country.• Implemented a communication program for travel agents in the US to educate, promote and incentive travel to Mexico, including a loyalty program. • Defined creative and communications strategic programs for different segments such as adventure travel, culture, meetings and incentives.• Coordinated promotional programs and brand awareness in conjunction with public, private and social sectors in order to promote Mexico’s tourist attractions and services.

Responsible for commercial strategy for the individual segment as well as assist the Sales Directors to define the strategy for each business segment, Groups, Wholsaler, Consortia, E-commerce. • Developed a program to promote the "Te Damos Más” (“We Give You More") initiative to increase consumer loyalty.• Provided the South American market with sales and promotion strategies in their own channels, establishing a calendar of promotions by market and business type, increasing revenue for hotels worldwide. • Established and developed new distribution channels for the product negotiation with companies such as AAA, Palacio de Hierro, Costco and other partners.

Responsible for designing corporate promotion campaigns and established marketing programs for all business segments, both domestically and internationally, exceeding the goals set for the job.• Created a high-impact efficient campaign "Un Millon de razones para que te quedes con nosotros" in response to the Swine Flu crisis that reached a 100% occupancy level on beach hotels during the summer of 2009.• Launched last-minute promotions such as "Ventas Nocturnas” and “Pre-Ventas” (“Late Night Sales” and “Pre-Sales”) to encourage a sense of urgency within a purchase window lasting one to three days, generating sales in a few hours.• Planned the “South Africa with Fiesta Americana & Fiesta Inn” promotional campaign for the Soccer World Cup, making Grupo Posadas the only company in the tourism sector with a global theme, focusing on the travel experience, not just the soccer theme.• Developed and launch successfully a promotional program for All Inclusive hotels.• Negotiated with Consortia partners the conditions of participation and established marketing plans that resulted in three preferential agreements to the USA and LATAM regions and an increase in sales.• Launched the "Experience Mexico" program to encourage leisure travel from abroad through consistent communication and shopping channels.

Responsible for planning, executing and controlling marketing programs for the international market in order to promote the product brands and generate sales.• Increased sales for the international business segment through the creation of a program that partnered with international airlines in the U.S. and Canadian markets.• Developed comprehensive online and offline marketing plans for the Groups segment.• Implemented a promotional program with OTA’s

Responsible for developing an annual marketing plan to promote the portal's content and services through mass media, industry fairs and exhibitions.• Increased site traffic by 30% and developed a loyalty program that encouraged the generation and redemption of points through auctions, resulting in the registration of 10,000 users in three months.• Increased site traffic by 60% through the direct creation of radio spots that promoted services and information.• Developed an online media plan through alliances with other web sites for the mutual promotion of our services that tripled exposure with the same investment.

Bachelor Of Science, Business Administration

Activities and Societies: AIESEC

Certificate, Media And Communications