Luis Arturo Valdés González Email & Phone Number

Austin, Tx, Us

Barcelona, Ct, Es

Barcelona, Cataluña, España

- Control DSP and MMP platforms to achieve challenging objectives for User Acquisition and Retargeting programmatic campaigns.- Responsible for managing and implementing strategies, algorithms and optimizations for Mobile Ad campaigns.- Constant development of A/B tests generating relevant conclusions for the accounts and the company.- Business Data Analytics tools to drive the best possible decisions using valuable tools such as Data Visualization, AWS (S3, Athena), SQL.- Most relevant KPIs: CPI, CPM, IPM, CTR, CVR. Could vary based on the campaign objectives (CPB, Retention, ROAS).

México

- Monthly growth of the most important accounts in the Pets and Cleaning commercial categories through strategic data-driven decision making.- Automation of Reports using Data Visualization Tools (Looker), Google Sheets and BigQuery (SQL).- Direct relationship with clients, in charge presenting strategic insights to improve sales, conversion and inventory efficiency.- Most relevant KPIs: Sales ($), Visits (PLP and PDP), Conversion Rate (%), Inventory Efficiency (days of inventory), Average Order Ticket, Best Sellers vs Slow Movers, CTR (%).

Ciudad De México, México

- Weekly Data Reporting to Leads for strategic decision making of the entire eCommerce site (including commercial, financial and logistics data).- Lead project with the logistics team to become Data-Driven, creating reports and dashboards for them to improve the customer service. Improved the % of Same Day Delivery and Overall Lead Time.- Lead project with commercial team to implement a Dashboard with key metrics to improve the Internal Search and optimize the site. Conversion Rate % improved 3x in 6 months.- Daily tools: Tableau, BigQuery(SQL), Google Analytics, Google Data Studio, PowerBI, Microsoft Excel.