Luisa A. Ramirez Email & Phone Number

Dallas, Texas, United States

Rockville, Maryland, United States

• Managed four cross-functional teams via strategic plans to develop healthcare digital solutions that met accessibility and user experience best practices. Owned client relationship, project budget, and risk assessment.
• Conducted five rounds of consumer research (usability testing, in-depth interviews) to inform development and launch of interactive data visualization tools for 300+ national public health objectives on federal website.
• Analyzed performance and consumer data for four consumer health websites to ensure consumer-relevant messaging and drive increased web traffic.
• Developed governance guidelines to streamline content development, quality assurance, and maintenance work for three federal, public-facing websites with more than 8 million yearly users.
• Co-led team to analyze quality control results and recommended company-wide process improvements (client feedback forms, standardized checklists, automated tests).
• Mentored digital associates by facilitating weekly one-on-one meetings and professional development.

• Led project for a team of eight to build and launch strategic website and content management system for a national program with over 2 million annual visitors.
• Directed team of seven to launch the first decision support tool in the United States to assist people with ALS in making informed decisions about care management. Tool won a 2022 ClearMark Award, which recognize plain.
• Led adoption of new project management software and project plan workflows for company of 60+ employees.

Improved efficiency in administrative business transactions for health care practices across 11 U.S. states through contextual interviews and data analysis.

Rockville, Maryland

• Designed and executed task-based usability tests in English and Spanish of seven new product prototypes to assess product usability and functionality.
• Developed strategic recommendations to refine navigation structures, adjust content and design elements, and implement enhanced accessibility features based on consumer insights.

Washington D.C. Metro Area

Developed an assessment toolkit for use by national park managers and ministries of health in Latin America to evaluate park programs and policies that promote health

Dodowa, Ghana

• Conducted semester-long mixed-methods research study titled ‘Utilization of malaria prevention strategies in pregnancy and birth outcomes in two peri-urban districts of Ghana.’
• Collaborated with community health workers in outreach clinics by weighing and vaccinating infants

Washington D.C. Metro Area

• Organized and co-hosted ‘Emergency Preparedness for Children’ webinar for 4,000 audience members
• Drafted letters to members of Congress to garner support around cancer education and tobacco purchase laws
• Designed marketing materials to support the Annual Advocacy Summit

Master Of Business Administration - Mba, Marketing Concentration

Activities and Societies: Marketing Club - VP Career Development, Fuqua Career Fellow, Prospective MBA Student “Buddy”, American Latinx.

Bachelor Of Science - Bs, International Health

Activities and Societies: Georgetown Scholarship Program Peer Mentor, Preparing to Excel Program, DC Schools Project Volunteer Tutor.