Luisa Fernanda Cabrera Del Olmo Email and Phone Number
Communications professional with over 20 years’ experience developing and implementing Marketing Communications, Internal Communications, Corporate Communications, Public Relations Strategies and Community Service Programs to maintain brand equity, market penetration and strengthen the companies’ positive reputation with internal and external stakeholders in Mexico and Latin America.
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Leader, Customer DeliveryCisco Jul 2024 - PresentMexico City, Mexico -
Chief Of StaffCisco May 2023 - Jun 2024Mexico City, Mexico -
Customer Project ManagerCisco Jan 2021 - May 2023Mexico -
Communications ManagerCisco Apr 2017 - Jan 2021Mexico City Area, Mexico -
Senior Program Manager - (Internal Communications, Latin America Services)Cisco Systems 2011 - 2016Mexico City Area, Mexico• Reported to the Regional Director and VP of LATAM Services Sales. • Developed internal communication strategies achieving established goals for funnel management, sales enablement, corporate compliance with ethics, CSR, inclusion and diversity programs and the integration of work teams in LATAM. • Generated strategic high level messages and content for VP and his leadership team applied during internal and external events accomplishing executive and services visibility and positive… Show more • Reported to the Regional Director and VP of LATAM Services Sales. • Developed internal communication strategies achieving established goals for funnel management, sales enablement, corporate compliance with ethics, CSR, inclusion and diversity programs and the integration of work teams in LATAM. • Generated strategic high level messages and content for VP and his leadership team applied during internal and external events accomplishing executive and services visibility and positive positioning with employees, media, clients and partners. • Led coordination of Sales Business Acceleration initiatives with Cisco multifunctional teams in LATAM through implementing an efficient communication strategy, structure, processes and KPIs, that increased services penetration in complex deals.• Designed a process to generate high-level executive reports, including an automated funnel analysis and forecasting metrics dashboard that accelerated report production to facilitate and speed up decision making for the leadership team. • Drove Corporate Social Responsibility events across 8 cities in LATAM increasing employee volunteer time 100% year-over-year and helping to reinforce Cisco´s CSR positive reputation with these communities. • As Inclusion and Diversity lead for LATAM Services, led internal initiatives, workshops; participated and spoke in external forums. Show less -
Program Manager - Mexico BoardCisco Systems 2008 - 2011Mexico CityManaged and executed strategic initiatives aimed at attracting investment from Cisco to countries with high development potential (Mexico and Brazil), through public-private partnerships for socio-economic improvement and new business opportunities. Participated actively in the construction and management of high-level strategic relations with government and business leaders.Coordinated and implemented the logistics of various Country visits by the CEO and a group of Cisco Executives. -
Business Development ManagerPr Newswire 2007 - 2008Mexico CityReported to the General Manager. Led the Call Center operation, successfully adapting the model used in the company in Brazil and New York, supervised a team of five people, creating, classifying and continuously updating journalist and specialized media databases, resulting in the expansion of the service offer in response to the growing demand of Public relations agencies. Coordinated the migration of the billing process from the United States to Mexico in record time of six months… Show more Reported to the General Manager. Led the Call Center operation, successfully adapting the model used in the company in Brazil and New York, supervised a team of five people, creating, classifying and continuously updating journalist and specialized media databases, resulting in the expansion of the service offer in response to the growing demand of Public relations agencies. Coordinated the migration of the billing process from the United States to Mexico in record time of six months, which facilitated the invoicing process, reducing time and increased the flow of revenue. Show less -
International Account ManagerPr Newswire Association Llc 2006 - 2007Mexico CityReported to the Director for Latin America. Developed strategies to launch news distribution services, for the first time in Mexico, for the Public Relations market. This was done through establishing strategic alliances with industry associations (AMITI, PRORP), to co-sponsor seminars and events, to increase the visibility of the company thus growing the demand for these offers. -
Marketing Communications (Marcom) And Public Relations ManagerServicios Administrados Mexis, S.A. De C.V. 2003 - 2006Ciudad De MéxicoCollaborated, with the agency, in the creation and design of the new corporate image due to the acquisition of the company.Developed the communication strategy for employees, media, customers and suppliers during the Company transition. Coordinated the Public Relations campaign, achieving broad and positive media coverage Executed, seminars on cyber security broadening awareness, increasing sales with a 3 to 1 ROMI (Return on Marketing Investment) -
Marketing Communications (Marcom) And Public Relations ManagerVia Networks 1999 - 2003Mexico CityWorked with the corporate marketing team and LATAM operations to execute positioning and demand generation campaigns and events across Mexico.Collaborated with the Public Relations agency to adapt corporate messages aligned to a public company guidelines.Managed the working relationship with the advertising agency to produce, collaterals, product packaging, advertising campaigns, branding materials and website for demand generation.Participated in a multidisciplinary team in England… Show more Worked with the corporate marketing team and LATAM operations to execute positioning and demand generation campaigns and events across Mexico.Collaborated with the Public Relations agency to adapt corporate messages aligned to a public company guidelines.Managed the working relationship with the advertising agency to produce, collaterals, product packaging, advertising campaigns, branding materials and website for demand generation.Participated in a multidisciplinary team in England to customize the Customer Relationship Management (CRM) tool, to include marketing requirements. Show less -
Media And Account ManagerMetanoia Comunicacion Sa De Cv 1996 - 1999Ciudad De MéxicoGenerated databases and analysis of specialized financial international media.Managed media relations and negotiations with the media on behalf of Bancomer growing the account in 3 areas. (Institutional, Foreign Trade and Custody Services).Led customer services, ensuring compliance of their requirements to deliver strategic communication pieces for Eli Lily, NADRO, Fin Común and executing media plans for JP Morgan and PAN.Coordinated
Luisa Fernanda Cabrera Del Olmo Skills
Luisa Fernanda Cabrera Del Olmo Education Details
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Communication, General -
Management Development Diploma -
Advertising -
St. Clares College, Canberra, AustraliaHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Luisa Fernanda Cabrera Del Olmo
What company does Luisa Fernanda Cabrera Del Olmo work for?
Luisa Fernanda Cabrera Del Olmo works for Cisco
What is Luisa Fernanda Cabrera Del Olmo's role at the current company?
Luisa Fernanda Cabrera Del Olmo's current role is Project Management / Corporate Communications / Marcom / Internal Communications / Public Relations / CSR / LATAM.
What schools did Luisa Fernanda Cabrera Del Olmo attend?
Luisa Fernanda Cabrera Del Olmo attended Universidad Iberoamericana, Ciudad De México, Universidad Anáhuac, Universidade De Brasília, St. Clares College, Canberra, Australia.
What skills is Luisa Fernanda Cabrera Del Olmo known for?
Luisa Fernanda Cabrera Del Olmo has skills like Marketing Communications, Strategic Communications, Media Relations, Marketing, Corporate Communications, Business Development, Strategic Planning, Internal Communications, Public Relations, Marketing Strategy, Project Management, Team Leadership.
Who are Luisa Fernanda Cabrera Del Olmo's colleagues?
Luisa Fernanda Cabrera Del Olmo's colleagues are Alaska Gold, 吴麒麟, Jorge Ferreiro, Ayu Geg, James Neufeld, Melanie Donovan, Silvia Constantinescu.
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