Hi! I am a social media executive and digital content creator, specialising in delivering significant gains in reach and engagement through the creation of innovative content paired with engaging, thought-provoking copy.My work with Christian Aid focused on designing compelling content for Instagram which increased engagement by 591% in my first month at the organisation (July 2022), compared to May-June 2022. Similarly, my focus on trend-led short form video content, paired with trending audio, increased content reach by 219% within the same timescale.I also run a personal YouTube channel on faith and lifestyle, editing with Final Cut Pro, and create content on Instagram and TikTok for an audience of 800 followers, reaching 10k accounts with reels and 3k accounts with posts on Instagram. Additionally, I designed and subsequently revamped my blog website using SEO principles which saw unique visitors increase by 550%.I am currently open to work opportunities - please send me an email with social media marketing and content creation roles based in London.
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Digital Marketing ExecutivePrestbury Travel Worldwide Resorts May 2024 - Aug 2024 -
Content ExecutivePrestbury Worldwide Resorts Oct 2022 - May 2024 -
Freelance CreativeFreelance Aug 2021 - Jan 2024YouTube channel: Run personal YouTube channel on faith and lifestyle, editing with Adobe Premiere Pro and operating Canon EOS camera. Market videos using SEO principles - channel has 26.5k views and 708 watch hours.Short-form content: Create content on Instagram and TikTok for audience of 800 followers,editing with tools such as CapCut and InShot, with experience of reaching 10k accounts with reels and 3k accounts with posts, including paid promotion on Instagram.Website and blog: Designed and subsequently revamped blog website using SEO principles, which saw unique visitors increase by 550%.
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Youth Activism AssistantChristian Aid Jun 2022 - Sep 2022Social media marketing and content development: Conceptualised and designed compelling content and infographics which increased Instagram engagement by 591% in my first month at the company (July 2022), compared to May-June 2022 and increased reach by 219% within the same timescale. Copywriting: Wrote original and engaging copy for content and internal communications and built relationships with stakeholders via email and DM, leading to collaboration with key influencers in faith and climate niche, including @lesswastelaura (41k followers).Editing and Proofing: Proof-read and edited all content and internal and external communications in order to maintain the highest level of grammatical accuracy, readability and flow. Social Media Report: Overhauled Instagram strategy based upon re-evaluation of previous content and monitored KPIs, regularly presenting findings outlining key statistics including following, reach and engagement. Developing thought-leadership content: Identified Laura Young (@lesswastelaura) as subject-matter expert on sustainable solutions to climate change, liaised with press team and secured interview for Christian Aid YouTube channel. -
Temporary ReceptionistOffice Angels Feb 2022 - Jul 2022Cheshire, England, United Kingdom- Delivered exceptional service to each customer by listening to concerns and answering questions.- Answered and directed incoming calls to relevant staff members using a multi-line telephone system.- Adapted quickly to new working environments as a temporary member of staff, moving from role to role each week. -
ReceptionistThe Knoll Surgery Oct 2020 - Jul 2021Cheshire, England, United Kingdom- Administrative support for Covid vaccine clinic, including receiving and dispersing incoming mail and correspondence. - Handled confidential patient information and money for prescriptions. - Provided a positive first impression by maintaining immaculate reception areas and warmly greeting patients. -
Student FundraiserUniversity Of Warwick Jan 2017 - Mar 2017Coventry, England, United KingdomRaising funds from alumni in order to benefit various charitable ventures supported by the University of Warwick, including Warwick in Africa and the Warwick Cancer Research Centre. -
Personal AssistantSaltarrana Teatro Jun 2014 - Jul 2014Badajoz, Estremadura, Spain
Luisa Webster Education Details
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Hispanic Studies And Italian -
Screenwriting, American Literature And Spanish -
Broadcast Journalism
Frequently Asked Questions about Luisa Webster
What is Luisa Webster's role at the current company?
Luisa Webster's current role is Digital Marketing Executive.
What schools did Luisa Webster attend?
Luisa Webster attended University Of Warwick, Sapienza Università Di Roma, Universidad Diego Portales.
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