Build and execute integrated digital marketing plans including promotional strategies, social media, CRM, paid media, web development, digital promotions, engagement apps and mobile marketing campaigns for Roc Nation and Roc Nation Latin’s label and management clients.Identify and execute marketing opportunities with new technologies and partnersPitch and secure placement with Digital Service Providers, including Apple, Spotify, TIDAL, VEVO, YouTube, etc.Prepare and distribute analyses on sales and music consumption and artist/fan insightsCommunicate findings and insights to respective departments to help establish best practices and growth opportunities, and guide analysis into action and results

Lead the digital marketing strategy for both Universal Music Latino and Universal’s Aftercluv Dancelab, an electronic dance label. Build and execute integrated marketing plans including promotional strategies, social media, CRM, paid media, web development, digital promotions, engagement apps and mobile marketing campaigns

Served as a liaison between record label and vendors for promotional purposes and artist campaigns Maintained and updated artist travel itineraries, marketing timelines and one-sheets on a weekly basisCommunicated with artist management and other departments regarding upcoming releasesManaged artist budgets and processed vendor invoices through UniportMaintained and updated artist travel itineraries, marketing timelines and one-sheets on a weekly basis

Compiled regional updates for the VP of International Marketing, which included reports of regional sales, regional radio reports and iTunes performance charts of all Anglo and Latin Priority artists throughout Latin America.Assisted in planning and execution of regional promotional campaigns with artists such as: Radiohead, Coldplay, Daddy Yankee, and David Guetta as well as assisted in promotional campaigns with EMI artist during Ultra Music Festival. (David Guetta, Swedish House Mafia, Tinie Tempah, Nervo)Executed phoner interviews with artist and regional media outlets throughout all of Latin America.Assisted in the planning execution of EMI International Conference held to coincide with industry events such as Ultra Music Festival as well as Winter Music Conference.Part of EMI Capital Latin Grammy team which planned and oversaw all EMI artist promotion and performances and during the 2012 Latin Grammys in Las Vegas, Nevada.

Maintained an office of 25 employees and assisted in the coordination of administrative tasks such as invoice processing, shipping and receiving, expense reports, conference planning and organization, and reception.Organized and plan international employee conferences among regional affiliates.Assisted copyright manager with research of label copy, song split verification and subsequent company registration.Coordinated and planned along with architect and contractor, transition of employee work space during office expansion and re-location.Assisted in planning an execution of office expansion including employee cross-country re-location.

Participated in the planning, execution, follow up, and client reports preparation of local van hit, local remotes, DJ appearances, major station events and concert such as Drew Rosenhaus Super Bowl Party, Pre-Valentine Day Party at Passions Night Club, and Calle Ocho 2010.Recorded and edited actualities from station listeners for on-air time and uploaded, labeled, and edited event pictures onto WPOW website.

Update, reconciled, and analyzed various licenses’ manager data base containing 2,000 Latin song titles.Assisted in various clerical duties included but not limited to filling, phones, correspondence, copying, web search, and faxing.