Luisa Redini Email & Phone Number

Torino

Process Driven Approach: In-depth analysis of business processes, identifying inefficiencies and developing an optimization roadmap. Main focus on Procure to Pay and Order to Cash.Innovative Solutions Implementation: selection and implementation of a BI platform for comprehensive data analysis, enabling 360-degree customer view and predictive analytics. Identified and evaluated AI solutions to automate sales activities and enhance sales team efficiency.ERP SW Selection: selection of a new ERP system, involving key users and defining business requirements. Solutions benchmark and support to development of the implementation strategy.Customer Centricity: Conducted a thorough analysis of customer touchpoints, identifying areas for improvement and defining strategies for optimal customer experience.

Torino, Italia

Project Leadership: ideation, stakeholder onboarding, coordination, and execution for multiple projects. Resource Orchestrator: coordinated resources and cross-functional teams across the organization, fostering collaboration and positive relationships. Data-Driven Product Management: centralized product data, promoting "data as an asset" and "single source of truth" mindset. Implemented PIM and DAM systems for consistent product data. Strategic Product Guidance: supervised cross-business unit activities with Product Managers, including business model canvas and mid-term strategy development.

• Cross channel communication on social media platforms and mail marketing• Sales teams support in data analysis• Effective cooperation with advertising and media specialized to boost results from strategic campaigns.• Cross-functionally cooperation with sales, engineering and product management teams to accomplish shared goals.

• Reference market (Large Home Appliances) analysis and sizing. Identification of new potential markets and strategic product development according to market requirements.• Product strategy and promotion: new technology roadmap definition and implementation process with R&D department.

Riva Presso Chieri

• Company Digital Ecosystem development, new Corporate website infrastructure and harmonization, digital platforms management in a holistic approach (website, social media, email marketing, marketing automation, tools, apps, CRM, etc.).• Global coordination of internal resources towards digitalisation.• Corporate Editorial Plan: content definition, internal and external partner coordination, deployment to social media marketing and mail marketing, performance vs. target monitoring and adjustment in agility.• Social Media marketing: strategy definition according to Company goal and target market. Content definition and budget management. Service supplier coordination.

Riva Presso Chieri

• Market trends and customers' needs investigation, within different business dynamics and approaches: key accounts, regular customers and distributors.• Market map organization and analysis focused to identify and maximize sales opportunities, contributing to business strategies definition.• Competitors' products and pricing benchmarking.• New business model case study.• Worldwide Customer Satisfaction Survey process ownership: supplier identification, questionnaire definition and results deployment to Company management.• User Experience Researches by means of Design thinking methodology in cooperation with Key Accounts. Focus Group and in-depth interviews around European Countries.

Riva Presso Chieri

• Promotion and enhancement of the Company Brand.• Trade Show event management: booth supplier selection, agency fair and service suppliers coordination.• Commercial Catalogue and Advertising: technical information collection and layout definition and realization according to New Brand Identity.• Distribution and After Market channels assessment in different Countries with dedicated in-store promotion campaigns development.• Point of sales material: communication goal definition.• Service suppliers definition, contacts and follow up.

Master, Digital Product Management

Principali argomenti trattati: - Business Model Canva, Vision, Mission e North Star Metrics - OKRs e AAARRR funnel - Product Discovery e.

Master, User Experience Design

Principali argomenti trattati: - Analisi del dominio: event storming, system mapping, stakeholder map - User Research: field research.

Internet, Social Media And Mobile For Corporate And Marketing Communication

Activities and Societies: Digital Marketing, communication, brand storytelling, SEO, social media, digital trends

Degree In Law, Legal Studies, General, 97/110