Luisa Roncoroni Email & Phone Number

Mezzovico-Vira, Ticino, Switzerland

Dental Industry - Define and develop the company's marketing and communication strategy (printed and digital). Be responsible for market analysis, advertising, techniques to optimise product sales. Monitor competitor's prices and identify an appropriate pricing policy. Develop promotional and communication campaigns (Sales promotion / Brand Awareness). Collaborate with Management and Sales Manager in identifying sales channels and commercial strategies for the brand expansion and new products required by the market. Manage the life cycle of each product. Work closely with R&D, RA and Operation for the development of new products and/or improvements to existing products. Identify market needs in order to gather ideas for new product development and to improve existing lines. Coordinate with Sales international and local tradefairs and events. Manage assigned marketing budget.

Zurich/Milan

Nobel Biocare Services AG (Envista – previously Danaher Corporation) - Dental industry - Regenerative Business Unit (Biomaterials). Contribute to the annual marketing strategy and support the execution of the process and delivery of global product marketing content and assets for all product portfolio including new launches. Content creation and implementation of marketing, sales and campaign material for dental professionals and patients including channel- specific copy writing with focus on Digital (i.e. brochures, websites, emails, Google Ads, SEO, social media, adverts). Cooperate in the planning of the marketing budget. Constant interface with T&E department in order to keep sales force aligned and sharply trained on strategy and product portfolio. Gather customer and market information and keep stakeholders up to date as appropriate. Work closely with local marketing managers in the countries (EMEA, US, APAC) as well as other marketing functions, Product Management, Scientific Affairs, Regulatory, Legal, Sales, Training, Events.

Lugano (Switzerland)

Dental industry - Part of the EMEA Central Marketing Department.Own the assigned product line, develop and implement the go-to-market plans with cross-functional teams in EMEA, with clearly defined revenue, market share and profitability targets;Work closely cross-functionally (R&D, RA, Engineering, Purchasing, Supply chain, Operations..), with the Regional teams and the US based business unit to determine market needs, effectively manage product sustaining/development and support new product launches;Be a responsive, knowledgeable resource to help regional teams close sales or solve customer problems;Establish qualitative and quantitative market and category analysis;Implement marketing literature/campaigns and digital activities (on-line campaigns, SEO/PPC, CRM basics, leads nurturing) for Sales force and final customers;Support field sales activities with trainings;Manage assigned marketing budget.Use of DBS (Danaher Business System) tools and Kaizen philosophy: Action Plan, PSP (Problem Solving Process), VPM (Visual Project Management), VAVE (Value Analysis/Value Engineering), VOC (Voice of the customer) methodologies, Customer Segmentation, Innovation strategies, Crucial Conversations, Transformative Marketing, Launch Excellence.

Paris Area, France

Direct selling industry - Part of the International Marketing Department – New products development area.Lead product development from ideation to concept for the EU market (market and customers analysis; define product positioning, pricing strategy, cost and volume objectives; perfume briefs to sub-contractors; define graphical identity with creative agencies)Prepare communication tools for all European countries (technical product files, power point presentations, leaflets...);Manage assigned marketing budget;Manage in line products / reformulation.

Rome Area, Italy

Direct selling industry - Part of the Italian Marketing, Sales & Communication department.Marketing Planning of household and cosmetic products for the Italian market.Managed brands : Stanhome Homecare and Family care, Kiotis, Dr Pierre RicaudProducts portfolio management and planning with revenues and margin accountability including new products/concepts proposal and launch/planning implementation;Product’s forecast and planning;Promos planning and implementation; Creation of products brochure and collaterals;Liaison with Sales Promotions & Incentives department to plan & implement field activities and promos plan;Train field on new products;Market analysis and stats;Management of 3 resources (Product Manager Cosmetic, Assistant Product Manager and Junior Analyst);In addition: Key User on multiple interdepartmental projects: Datawarehouse, Forecast, SAP projects. Task force “Jenkon project”: Pivotal Italian marketing reference, for the new company's management software implementation in Stanhome International.

Como Area, Italy

Direct selling industry - Part of the Marketing, Sales and Communication department. Marketing Planning of cosmetic products for the Italian, German and French markets.Managed Categories: Wellbeing, Fragrances, Personal and Hair Care.Products portfolio management and planning with margin and revenues accountability;New products management, communication and pricing;Propose below the line new products and brand building support activities;Provide accurate data for global, regional, cluster and local reporting.In addition: European Benchmarking Project task force on Make-up and Skincare categories – with the main aim to define how increment revenues of German market through new communication and offers approach.