Luisa Fernanda Abril Urrego

Luisa Fernanda Abril Urrego Email and Phone Number

Marketing Officer @ Muse Communications
Morisset, NSW, AU
Luisa Fernanda Abril Urrego's Location
Morisset, New South Wales, Australia, Australia
About Luisa Fernanda Abril Urrego

A highly skilled Marketing and Communications specialist with a focus on increasing awareness, credibility, and sales for business brands. Graduated from the Pontifical Xavierian University with a solid background in creating and implementing effective marketing and communications strategies. Committed to delivering exceptional results and providing excellent customer satisfaction.

Luisa Fernanda Abril Urrego's Current Company Details
Muse Communications

Muse Communications

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Marketing Officer
Morisset, NSW, AU
Employees:
4
Luisa Fernanda Abril Urrego Work Experience Details
  • Muse Communications
    Marketing Officer
    Muse Communications
    Morisset, Nsw, Au
  • Muse Communications
    Social Media Coordinator
    Muse Communications Apr 2023 - Present
    Australia
    Main responsibilities- Creating social media campaigns and strategic content to achieve corporate marketing goals and support the digital strategy of Muse Communications clients.- Continuously managing and optimising social media accounts while maintaining a unified brand voice across different social media channels.- Analysing the long-term needs of clients' social media strategy and providing quarterly reports to the management and executive teams outlining any necessary changes to the digital marketing plan.- Collaborating closely with the marketing team to develop social media calendars and execute integrated campaigns.Achievements- Developed compelling social media campaigns leading to a 25% increase in brand engagement for Muse Communications clients.- Maintained a unified brand voice across various social media channels, enhancing brand identity and fostering consistent audience engagement.- Provided insightful quarterly reports that resulted in a 15% improvement in conversion rates by aligning digital marketing plans with long-term client needs.- Collaborated closely with the marketing team to execute integrated campaigns, ensuring seamless and impactful brand messaging across all channels.
  • Muse Communications
    Marketing Assistant
    Muse Communications Jul 2022 - Apr 2023
    Australia
    Main responsibilities- Monitoring and optimising ongoing marketing campaigns.- Collaborating with the marketing team to develop digital and physical marketing materials.- Brainstorming innovative strategies to enhance brand visibility for our clients.- Supporting the marketing team in project execution and delivery.Achievements- Successfully improved ongoing marketing campaigns for enhanced performance.- Contributed to compelling digital and physical marketing materials, resulting in increased brand engagement.- Implemented strategies for expanded brand reach and recognition.- Provided effective support for seamless project delivery.
  • Bbi Colombia Sas - Tostao'
    Marketing And Communications Analyst
    Bbi Colombia Sas - Tostao' Aug 2017 - Dec 2019
    Bogotá D.C., Colombia
    Main responsibilities- Supporting marketing and communications strategy for TOSTAO’s brand, including ATL, BTL, and POS initiatives.- Developing and executing the MarCom manual with other company areas to jointly achieve the organisation's goals.- Assisting partnerships and alliances in engaging customers through cobranded strategies.- Supporting and coordinating relationships with brand agencies and suppliers.- Creating, executing, and communicating TOSTAO's internal campaigns.Achievements- Through ATL, BTL and POS campaigns in 2019 increased TOSTAO’s product sales over 30%.- Created the MarCom manual with the support of the internal teams. - Supported the implementation of the MarCom manual through over 700 stores at the national level.- Increased TOSTAO’s brand awareness and engagement thru cobranded plans. - Strengthened the organisational culture, consolidated internal processes, boosted sales and promoted products through internal campaigns.
  • Mitsubishi Electric Colombia Ltda.
    Communications Intern
    Mitsubishi Electric Colombia Ltda. Jul 2016 - Jan 2017
    Bogotá D.C., Colombia
    Main responsibilities- Designing and divulging corporate information.- Supporting the requirements of internal communications.- Assisting internal communications plans.- Promoting internal campaigns.Achievements- Positively impacted on the strengthening of the culture and the basic principles of actions of the company.- Managed to keep the 1,200 employees of the company updated on different corporate issues.- Contributed to the planning and development process of the corporate induction video.- Actively participated in the development of internal campaigns (Campaign C +).

Luisa Fernanda Abril Urrego Education Details

Frequently Asked Questions about Luisa Fernanda Abril Urrego

What company does Luisa Fernanda Abril Urrego work for?

Luisa Fernanda Abril Urrego works for Muse Communications

What is Luisa Fernanda Abril Urrego's role at the current company?

Luisa Fernanda Abril Urrego's current role is Marketing Officer.

What schools did Luisa Fernanda Abril Urrego attend?

Luisa Fernanda Abril Urrego attended Pontificia Universidad Javeriana, International House Brisbane - Als, Ilsc Education Group.

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