Luis A. Ayala Email & Phone Number

Sierra Madre, Ca, Us

Greater Los Angeles Area

Lead the creative development and logistics of events and experiential marketing programs.• Create and produce programs to help organizations & non-profits grow through events, social media, and relationships.• Serve as the primary communicator and liaison with internal and client stakeholders.• Developed programs to integrate client Verizon into Latino events, including Chambers of Commerce meetings.• Designed and produced events to recruit new Agents and Sales Managers for client State Farm Insurance in alignment with target demographics and experience levels utilizing a proprietary database.• Develop and manage budgets, contracts, negotiations, and schedules.• Key clients include Sage Accounting, Verizon, Staples, and various professional organizations.

Greater Los Angeles Area

Oversee all strategic planning and day-to-day operations of the company for a full-service multicultural entertainment and event production company for corporate events, social functions and weddings.Speaker - Moblie Beat Las Vegas 2004 - "Latin Music and Its Diversity"Speaker/Presenter - Mobile Beat Las Vegas 2014 - "Not Just Latino But Culturally Relevant "• Provide professional services for a variety of special events including Wedding Receptions and Corporate Events.• Work directly with clients to develop and carefully execute event plans to ensure total client satisfaction.• Develop marketing plans and pricing strategies to successfully compete in the market.• Provide high quality sound and lighting equipment and effects to enhance every event.• Supervise a team of entertainers at 100+ events annually, from 25 to 5,000 attendees.• Executed events for LA Chamber of Commerce, Chevrolet, Jack Morton and LA Galaxy Soccer.• Consistently display a high level of professionalism, customer service and extensive music knowledge.

Hired to produce high-profile events and product launches targeting Hispanic and general market consumers for a leading experiential marketing agency that integrates live events, branded environments, and interactive media.• Planned, created, and executed events; negotiated and contracted vendors; developed and managed event budgets; led, directed and motivated on-site event teams; created detailed renderings of event spaces; produced collateral for clients.• Produced a 15-city experiential tour for launch of the Hyundai Genesis which included site inspections, site negotiation, staffing, sourcing vendors, managing travel plans, on-site execution, and event recaps.• Managed and executed the Hispanic Heritage Month Celebration in Houston for Target.

Greater Los Angeles Area

Recruited to manage day-to-day operations of the office which handled all business for the Western half of the U.S. for a genre-leading Latin label which houses music’s largest Reggaeton and Urban acts.• Planned and oversaw marketing, public relations, and radio promotional initiatives to create, develop, and promote branding for a roster of 40 artists including Don Omar, and Wisin Y Yandel within the U.S. Latino market.• Supervised the activities of radio promotion teams, street teams, ad team, and digital sales team.• Executed P.R. campaigns, and press conferences for Grammy and Latin Grammy nominees and winning artists.• Effectively managed marketing and recording budgets of $500,000+.

Greater Los Angeles Area

Led the operational and financial performance of the Latino division in collaboration with the company President for a high performance grassroots agency specializing in motivating multicultural consumers through sports and media activations.• Identified, developed, negotiated, and supported opportunities to drive organic growth and new business for the Latino division, articulated go-to-market point of view with cultural relevancy, and managed on-site activations.• Built relationships, developed business, and managed national programs for Nike to augment their existing programs with Latino culture expertise, including product launch events for Nike Kobe shoes.• Led staff toward delivering record revenue and profit margin against plan; developed strategic partnerships and relationships with internal and external supplies and talent; ensured delivery of best practices/high quality services.• Grew Latino Division by 200% in first 6months and surpassed division revenue goals for first 12 months.• Managed Nike Blue House Venice Beach basketball tournaments; oversaw installations by urban artist duo Os Gemeos.

Greater Los Angeles Area

Oversaw the development and execution of events and promotions to drive traffic to major venues for a full-service nightlife marketing agency which promoted and integrated brands into nightlife and social events.• Created and executed customized unique nightlife marketing programs for venues in Los Angeles and Las Vegas, including marketing, promotions, sponsorships, event production, theming, artist booking, and concert management.• Led a staff of 12 event coordinators, promoters, and event staff to ensure all events were executed as planned.• Drove revenue for major venues, working closely with ownership teams to develop innovative programs, leveraging past relationships to attract a strong network of trendsetters to generate buzz, P.R., and news opportunities.• Developed relationships with brand partners, sampled products, negotiated venues, and supervised brand ambassadors.

Beverly Hills, California

Recruited to oversee the development and execution of new business in the Hispanic segment for a full-service marketing and promotions agency serving some of the top brands in the entertainment and cable industries.• Designed flyaway promotions and travel incentives for corporate clients and brands which included management of all back-end logistics, hospitality, travel arrangements, and legal considerations.• Created and executed promotions for the first Latin Grammy Awards which was held at Staples Center in Los Angeles.• Developed programs for Latina Magazine to support Latin lifestyle, music, style, entertainment, and fashion trends.

* Supervised on and off site promotions for Miller Genuine Draft and its mobile vehicle program

Certificate In Audio Engineering, Audiovisual Communications Technologies/Technicians

Marketing