Luísa Von Mühlen Bettio

Luísa Von Mühlen Bettio Email and Phone Number

Executive Strategy Director @ Box1824
São Paulo, Brazil
Luísa Von Mühlen Bettio's Location
São Paulo, Brazil, Brazil
About Luísa Von Mühlen Bettio

I am a behavior specialist who believes in the integrating a more humane look into business' challenges, awakening new consciences, social and cultural changes. For 16 years i work with research and strategical solutions specialized in behavior and innovation.

Luísa Von Mühlen Bettio's Current Company Details
Box1824

Box1824

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Executive Strategy Director
São Paulo, Brazil
Luísa Von Mühlen Bettio Work Experience Details
  • Box1824
    Executive Strategy Director
    Box1824
    São Paulo, Brazil
  • Box 1824
    Strategy Director
    Box 1824 Aug 2016 - Present
  • Pereira & O'Dell
    Strategy Director
    Pereira & O'Dell Sep 2015 - Apr 2016
    São Paulo Area, Brazil
  • Dm9Sul
    Strategy Director
    Dm9Sul Oct 2011 - Aug 2015
    Porto Alegre
    Activities: development of the annual communication and business plan for brands; scenario and consumer behavior analysis; team and project manager; identification of potential new clients; brands positioning performance report; preparation of research briefings as well as scripts for research and its applications (group moderation, in-depth interviews, undercover research); creation and development of multimedia projects and creative briefings.Major Accounts: Netshoes/ Olympikus/ Azaleia/ Marisol / Lilica Ripilica/ Iguatemi Porto Alegre/ La Salle _______________________________________________________________________________Atividades: Planejamento anual de comunicação e negocio; análise de cenário e comportamento do consumidor; gerenciamento de equipe e projetos; prospecção; trabalho de posicionamento de marca; elaboração de briefing para pesquisa; elaboração de roteiro para pesquisa e aplicação (moderação de grupos, entrevistas em profundidade, invasão de cenário); criação e desenvolvimento de projetos multimídia e no media; desenvolvimento de briefing criativo.Clientes Atendidos: Netshoes/ Olympikus/ Azaleia/ Dijean/ Marisol / Lilica Ripilica/ Tigor T. Tigre/ Mineral/ Iguatemi Porto Alegre/ La Salle / Senior/ Pão dos Pobres
  • Boca
    Planning And Qualitative Research Manager
    Boca Mar 2009 - May 2012
    Porto Alegre
    Trends forecasting and consumer behaviour research.Responsible for taking care of every part of the research. Right from the briefing to final delivery (in-depth interviews, focus groups, workshops). Fieldwork and of recruiting coordination. Responsible to elaborate full report with strategic future/direction and consumer insights. Major Accounts: Reebok/ Olympikus/ Azaleia/ Danki_______________________________________________________________________________Previsão de tendências e pesquisa sobre comportamento do consumidor.Responsável por cuidar de cada parte da pesquisa, desde o briefing até a entrega final ( entrevistas em profundidade , grupos focais , workshops) . Desenvolvimento de equipes para trabalho de campo e coordenação de recrutamento. Responsável por elaborar relatório completo com os futuros / direção e de consumo insights estratégicos .Principais clientes: Reebok/ Olympikus/ Azaleia/ Danki
  • Box 1824
    Trends And Consumer Research Manager
    Box 1824 Apr 2004 - Mar 2009
    Porto Alegre/ São Paulo
    Responsible for conducting and analyzing the results of organic consumer researches and future trends for specific targets and markets, in order to identify opportunities and create new products, marketing plannings, branding solutions and sales advantages.Clients: Nike, Unilever, Fiat, Ambev, Kraft Food, Claro, Lacoste, PepsiCo._________________________________________________________________________Responsável pela realização e análise dos resultados de pesquisas de consumo e tendências para targets e mercados específicos, afim de identificar oportunidades, criar novos produtos, planejamentos de marketing, soluções de branding e vantagens de vendas.Principais clientes: Nike, Unilever, Fiat, Ambev, Kraft Food, Claro, Lacoste, PepsiCo.
  • Perestroika
    Research Teacher
    Perestroika Mar 2007 - Mar 2008
    Porto Alegre
  • Zeppelin Filmes
    Casting Producer And Assistance
    Zeppelin Filmes Feb 2002 - Jan 2004
    Porto Alegre
  • Fischer América
    Media Assistant
    Fischer América Mar 2001 - Feb 2002
    Porto Alegre
  • Science & Technology Museum Of Puc
    Monitor
    Science & Technology Museum Of Puc Jun 2000 - Dec 2000

Luísa Von Mühlen Bettio Skills

Marketing Research Consumer Behaviour Marketing Digital Digital Strategy Publicidade Advertising Creative Strategy Pesquisa De Mercado Digital Marketing Brand Development Marketing Comportamento Do Consumidor Online Advertising Marketing Strategy Web Analytics Marketing Social Social Media Marketing Customer Insight Social Media Digital Media Publicidade Online Research Creative Direction Desenvolvimento De Marcas Trend Analysis

Luísa Von Mühlen Bettio Education Details

Frequently Asked Questions about Luísa Von Mühlen Bettio

What company does Luísa Von Mühlen Bettio work for?

Luísa Von Mühlen Bettio works for Box1824

What is Luísa Von Mühlen Bettio's role at the current company?

Luísa Von Mühlen Bettio's current role is Executive Strategy Director.

What schools did Luísa Von Mühlen Bettio attend?

Luísa Von Mühlen Bettio attended Fundação Getulio Vargas, Fgv - Fundação Getulio Vargas, Pontifícia Universidade Católica Do Rio Grande Do Sul.

What are some of Luísa Von Mühlen Bettio's interests?

Luísa Von Mühlen Bettio has interest in Human Rights, Science And Technology, Education, Economic Empowerment.

What skills is Luísa Von Mühlen Bettio known for?

Luísa Von Mühlen Bettio has skills like Marketing Research, Consumer Behaviour, Marketing Digital, Digital Strategy, Publicidade, Advertising, Creative Strategy, Pesquisa De Mercado, Digital Marketing, Brand Development, Marketing, Comportamento Do Consumidor.

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