Luísa Von Mühlen Bettio Email and Phone Number
I am a behavior specialist who believes in the integrating a more humane look into business' challenges, awakening new consciences, social and cultural changes. For 16 years i work with research and strategical solutions specialized in behavior and innovation.
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Executive Strategy DirectorBox1824São Paulo, Brazil -
Strategy DirectorBox 1824 Aug 2016 - Present -
Strategy DirectorPereira & O'Dell Sep 2015 - Apr 2016São Paulo Area, Brazil -
Strategy DirectorDm9Sul Oct 2011 - Aug 2015Porto AlegreActivities: development of the annual communication and business plan for brands; scenario and consumer behavior analysis; team and project manager; identification of potential new clients; brands positioning performance report; preparation of research briefings as well as scripts for research and its applications (group moderation, in-depth interviews, undercover research); creation and development of multimedia projects and creative briefings.Major Accounts: Netshoes/ Olympikus/ Azaleia/ Marisol / Lilica Ripilica/ Iguatemi Porto Alegre/ La Salle _______________________________________________________________________________Atividades: Planejamento anual de comunicação e negocio; análise de cenário e comportamento do consumidor; gerenciamento de equipe e projetos; prospecção; trabalho de posicionamento de marca; elaboração de briefing para pesquisa; elaboração de roteiro para pesquisa e aplicação (moderação de grupos, entrevistas em profundidade, invasão de cenário); criação e desenvolvimento de projetos multimídia e no media; desenvolvimento de briefing criativo.Clientes Atendidos: Netshoes/ Olympikus/ Azaleia/ Dijean/ Marisol / Lilica Ripilica/ Tigor T. Tigre/ Mineral/ Iguatemi Porto Alegre/ La Salle / Senior/ Pão dos Pobres -
Planning And Qualitative Research ManagerBoca Mar 2009 - May 2012Porto AlegreTrends forecasting and consumer behaviour research.Responsible for taking care of every part of the research. Right from the briefing to final delivery (in-depth interviews, focus groups, workshops). Fieldwork and of recruiting coordination. Responsible to elaborate full report with strategic future/direction and consumer insights. Major Accounts: Reebok/ Olympikus/ Azaleia/ Danki_______________________________________________________________________________Previsão de tendências e pesquisa sobre comportamento do consumidor.Responsável por cuidar de cada parte da pesquisa, desde o briefing até a entrega final ( entrevistas em profundidade , grupos focais , workshops) . Desenvolvimento de equipes para trabalho de campo e coordenação de recrutamento. Responsável por elaborar relatório completo com os futuros / direção e de consumo insights estratégicos .Principais clientes: Reebok/ Olympikus/ Azaleia/ Danki -
Trends And Consumer Research ManagerBox 1824 Apr 2004 - Mar 2009Porto Alegre/ São PauloResponsible for conducting and analyzing the results of organic consumer researches and future trends for specific targets and markets, in order to identify opportunities and create new products, marketing plannings, branding solutions and sales advantages.Clients: Nike, Unilever, Fiat, Ambev, Kraft Food, Claro, Lacoste, PepsiCo._________________________________________________________________________Responsável pela realização e análise dos resultados de pesquisas de consumo e tendências para targets e mercados específicos, afim de identificar oportunidades, criar novos produtos, planejamentos de marketing, soluções de branding e vantagens de vendas.Principais clientes: Nike, Unilever, Fiat, Ambev, Kraft Food, Claro, Lacoste, PepsiCo. -
Research TeacherPerestroika Mar 2007 - Mar 2008Porto Alegre -
Casting Producer And AssistanceZeppelin Filmes Feb 2002 - Jan 2004Porto Alegre
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Media AssistantFischer América Mar 2001 - Feb 2002Porto Alegre
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MonitorScience & Technology Museum Of Puc Jun 2000 - Dec 2000
Luísa Von Mühlen Bettio Skills
Luísa Von Mühlen Bettio Education Details
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People Management - -
Publicidade E Propaganda
Frequently Asked Questions about Luísa Von Mühlen Bettio
What company does Luísa Von Mühlen Bettio work for?
Luísa Von Mühlen Bettio works for Box1824
What is Luísa Von Mühlen Bettio's role at the current company?
Luísa Von Mühlen Bettio's current role is Executive Strategy Director.
What schools did Luísa Von Mühlen Bettio attend?
Luísa Von Mühlen Bettio attended Fundação Getulio Vargas, Fgv - Fundação Getulio Vargas, Pontifícia Universidade Católica Do Rio Grande Do Sul.
What are some of Luísa Von Mühlen Bettio's interests?
Luísa Von Mühlen Bettio has interest in Human Rights, Science And Technology, Education, Economic Empowerment.
What skills is Luísa Von Mühlen Bettio known for?
Luísa Von Mühlen Bettio has skills like Marketing Research, Consumer Behaviour, Marketing Digital, Digital Strategy, Publicidade, Advertising, Creative Strategy, Pesquisa De Mercado, Digital Marketing, Brand Development, Marketing, Comportamento Do Consumidor.
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