Luisa Calixto Vergara Email & Phone Number

Bogotá, Bogota, Co

Email Marketing for B2B and eCommerce companies.Expert on implementing Email Marketing Strategies focused on new costumers acquisition and retention. Web Scrapping.API's.Promotion Budget Management.

Clay creator aiming to a Clay product expert.Help your RevOps & growth teams implement any outreach idea. First, maximize data coverage with 75+ enrichment tools & our AI agent with just your Clay account. Then, use AI to craft relevant outreach at scale.

United States

Growth Marketing Strategies focused on Lead Generation through eMail Marketing, LinkedIn Automation, and funnels análisis.

United States

Lead Generation Strategy through cold email, LinkedIn Outreach, and automation.Audiences research.Social media automation.

Bogotá D.C. Area, Colombia

Developing de Marketing Plan and media Strategy for all the products of the company.Running and implementing the marketing plan for all the product linesCreating the visual brand and corporate image.Marketing and promotions budget management.

Panamá

Sales and business development for digital content in the mobile industry. Responsible for Costa Rica, Panama, Puerto Rico and Dominican Republic.Definition, negotiation and go to market for new value added services in the main telcom operators in the region.Define and set up add networks campaings and manage programmatic campaings.Budgeting and forecasting. P&L management.Working Freelance based in Panama City.

Buenos Aires

Definition and go to market of Value Added Services and content mobile products targeted to the Argentinian Market. Digital communication and user experience design for music mobile services such as Ringbacktones, Fulltracks Suscribtion and the Napster Streaming app.Definition and implementation of new and existing subscription models for premium mobile services. Advertising channels development. Follow up the conversion rate and improve this rate through segmentation, promotion and communication strategies.Movistar advertising channel´s negotiation with partners and advertisers. Commercial viability evaluation for new launches through business cases and analysis.Negotiation and definition of the commercial conditions with record labels such as Disney, Warner, Sony Music and Universal Music.TOP ACHIEVMENTS:SEM and SEO best practices and directly marketing through SMS, Mailing and mobile digital advertising for massive products like ringbacktones. Conversion rate near to 7% in punctual campaigns and 2MM Ringbaktones active base. Diseño de la comunicación digital y optimización de la experiencia interactiva del usuario en Servicios de Valor Agregado de música tales cómo Tonos de Espera, suscripciones de fulltracks y aplicaciones de streaming.Implementación de canales de advertising y promoción del producto vía sat push, OBD, viral SMS, con conversiones de compra de hasta 5% en campañas puntuales.Evaluación de viabilidad comercial mediante diseño de casos de negocio.Negociación de las condiciones comerciales con discográficas y cierre de acuerdos con nuevos proveedores de contenido, entre ellos Disney, Warner, Sony Music.

São Paulo Y Alrededores, Brasil

Dedicated project to define the go market for the launches of products and digital Music services in all LatAm Region.Define go to market for the HispAm Countries of Multilabel Fulltracks suscriptions, Ringbacktones All You Can Eat subscriptions and launch Napster android, IOS application.Commercial evaluation for new services implementation, negotiation and definition of the commercial conditions with providers and partners.Define the profitability of the launches thought a business cases before to take definitions about Revenues and commercial conditions.Gestión del Go to Market para suscripciones multilabel de fulltracks, suscripción AYCE de tonos de espera y Aplicación de Tonos de Espera entre otros productos de Música a nivel HispAm. Evaluación comercial de nuevos servicios de valor agregado mediante el diseño de casos de negocio y definición de las condiciones comerciales con proveedores y partners.

Argentina

Develop the relationships with prospective clients such as Warner Music. Endemol, Ideas del Sur and Disney to close commercial agreements to sell their contents to content aggregator partners.Management of the mobile content commercialization. Desarrollo de relación comercial con clientes cómo Warner Music, Endemol, Ideas del Sur y Disney para cerrar el acuerdo comercial de venta de su contenido en formato digital.Generación de estrategias para comercialización de contenido digital.

Bogotá D.C. Area, Colombia

Growth Hacker, Digital Communication And Media/Multimedia

Digital And Advertising User Experience, Marketing

Magister Marketing Estrategico Y Direccion De Empresas, Marketing/Marketing Management, General

Ingeniera Industrial, Ingeniería