Luisa Chil Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, United States

• At Media Cause, I am responsible for the digital marketing strategy for a portfolio of mission driven organizations across a broad spectrum of issue areas. I have been promoted twice at Media Cause and some of my.
• Led a cross-functional team to plan and execute $2.3M multichannel digital marketing awareness strategy that reached 384M users and generated 601k website visits
• Leveraged campaign data and audience insights to develop and execute a multichannel growth marketing strategy, exceeding key performance metrics by 111%
• Improved paid social engagement rates by 67% by adjusting creative strategy to better appeal to target audience.
• Led end-of-year fundraising strategy webinar for existing and prospective clients, generating $150k in revenue
• Developed agency-wide QA process for paid media campaign launches, utilized across 30+ client accountsKey clients: 988 Suicide & Crisis Lifeline, Greenpeace Canada, American Kennel Club, Starlight Children’s Foundation

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Chicago, Illinois, United States

• I transitioned to Kepler intentionally to develop an analytical, technical skillset and adopt a more data-driven approach to marketing. At Kepler, I started as an Analyst and was promoted twice, to the position of.
• Built automated budget and forecasting process for F500 retail client, saving $2M monthly and two hours/week
• Created shared database of trainings and tools, including five recorded platform trainings and 10 reporting templates, saving team at least 8 hours/week that were previously spent on trainings and ad hoc questions
• Grew website conversion volume by 13%, exceeding key performance metrics by 54% through strategic keyword expansion for F500 financial services client
• Designed and launched Kepler Academy project, training 100 students over three cohorts and leading paid media initiatives for 15 small businesses and nonprofit organizationsKey clients: TruStage (CUNA Mutual Group).

Chicago, Illinois, United States

Chicago, Illinois

Chicago, Illinois

• As a Product Marketing Coordinator at McGraw-Hill, I supported the Higher Education Product Marketing team, working closely with the Product Development team to maintain website product pages, conduct market research.
• Created and manage product detail database for all titles across 60 Higher Education course areas, including highest-revenue-generating products
• Analyzed complex Salesforce report data in Excel to provide insights that shape marketing strategies and increase sales
• Collaborated with marketing managers to plan, create, and execute e-mail and social media campaigns
• Supported sales, customer satisfaction, and market development initiatives through timely customer follow-ups and detailed budget tracking

San Francisco, California

• Speck Design is a product and industrial design company in Silicon Valley. At Speck Design, I managed all B2B marketing efforts to generate demand and convert new clients. Some of my achievements include:
• Planned and executed lead-generating events at large industry events such as CES and SXSW
• Created and managed all B2B email and social media marketing campaigns to top-level executives
• Developed strategies with Google AdWords, PR, and SEO partners to increase brand awareness across various industries
• Implemented and enforced Salesforce best practices to improve partnership between Sales and Marketing
• Lead all content generation efforts, including creation of blog posts, thought pieces, and webinars

Salt Lake City, Utah

• Lash Bomb is an aesthetics supply company based in Salt Lake City. At Lash Bomb, I managed all business operations. Some of my achievements include:
• Increased cash flows by 105% through effective management of all incoming cash flows and expenditures
• Created and implemented strategic digital marketing plans to achieve national brand awareness
• Effectively planned 6 trade shows each year, including planning team travel, designing display layouts, and setting team sales goals
• Decreased company costs by forming and maintaining positive relationships with international suppliers

Provo, UT

• Marketed the student exchange programs to the students of the Marriott School through a series of international fairs and classroom presentations
• Coordinated needs of incoming and outgoing foreign exchange students including obtaining course transfer approvals, approving applications, and interviewing applicants
• Corresponded with international study program coordinators from 7 different countries to ensure program success

Master Of Business Administration - Mba

Dean's List (multiple semesters) Forté Fellow Georgetown Women in Business (GWiB) VP of Marketing Georgetown Marketing Association VP of.

Bachelor Of Science, Marketing Management

Intercambio, Gestión Y Marketing