As a Managing Partner and Project Manager at Marketing Makers, a boutique advertising agency, I successfully steered a wide spectrum of projects cutting across diverse industries. From crafting communication strategies, branding, social media marketing, advertising campaigns, developing websites, e-commerce platforms till providing BI reports for a list of customers, I thrived in a dynamic project landscape that showcased versatility and expertise in the advertising domain.

For approximately 2 years as the Marketing Director at Sanador, I led effective marketing strategies aimed at enhancing the patient and Sanador team experience, as well as strengthening Sanador's position in the healthcare market. I had the privilege of collaborating with a dedicated team and contributing to the development of this brand within the medical sector.

My role as a Marketing Manager at Klinica Doamna Ghica was a significant journey. I led a huger effort, starting almost from ground zero in appointment bookings and ultimately achieving even maximum appointment numbers for medical specialties inside the medical centre. Key responsibilities included enhancing local brand awareness and efficiently coordinating the team to drive patient growth for each medical specialization."

Ixia Medica is the laboratory affiliated with Klinica Doamna Ghica. As a Marketing Manager within the clinic, my responsibilities extended to overseeing marketing initiatives for the laboratory as well.

Identified PR opportunities and devised and executed comprehensive PR strategies, overseeing intricate corporate events, press conferences, seminars, trainings and team-building activities.Formulated media plans, crafted promotions, and maintained a robust collaboration with advertising agencies.Produced all communication materials, encompassing press releases, articles, offline and online advertisements, corporate brochures, catalogs. Ensuring consistency and high quality of website content.Orchestrated and provided essential support for various departments.Cultivated strong and affable relationships with diverse media outlets (both within the IT industry and nationwide), negotiating annual budgets and media plans for different IT brands.

Cultivated and managed press relationships, involving database updates, monitoring offline/online press appearances, analyzing promotional opportunities and making informed choices for the best strategies.Translated and composed press releases, advertorials, articles and product descriptions across the company's entire brand portfolio.Formulated and executed communication procedures for events, encompassing internal company events, event concept proposals and supplier selection.Played a key role in creating corporate materials, covering production for SCOP Computers and essential materials for significant yearly occasions such as Christmas, Easter and International Women's Day, including gifts, cards, and incentives.Provided comprehensive support to the marketing-communication department to ensure efficient management of human resources.

Executed and oversaw customer-focused activities in line with the local store marketing plan.Proposed, devised and executed strategies to retain existing customers and attract new ones to meet monthly targets at the restaurant.Orchestrated events catering to external customers.Coordinated and supervised team members to maintain high-quality standards within the restaurant.