Luisa D’Aprano Email & Phone Number

Manchester Area, United Kingdom

Manchester Area, United Kingdom

Manchester Area, United Kingdom

Manchester, England, United Kingdom

Liverpool, United Kingdom

Manchester, United Kingdom

Manchester, United Kingdom

Leading newly formed in-house marketing team, on freelance basis, with roles including strategy, financial and activation planning, team recruitment and business and partnership development.

Strategic management and innovation of Nike as a global technical partner with responsibility for all aspects of the relationship including shirt development and launch programmes, merchandising, retail and Manchester United Soccer SchoolsDevelop Aon’s sponsorship programmes with detailed introductions with key stakeholders ensuring the successful delivery on all sponsorship and marketing campaigns when the partnership launchesResponsible for 1st team tours (South Africa and Asia) from tender development, short-list of promoters, contract negotiation with promoters, liaison with all elements of tour with key stakeholders and delivery of all aspects of the eventManagement of relationship team, including recruitment, in a highly competitive environment with responsibility for individual development of each team member

Responsible for the creation and implementation of the strategic management of the World Rally Championship within a budget of US$9m and the management development of the exclusive global partnership programmeTotally transformed communications solutions for the FIA World Rally Championship optimising and balancing resources within volatile operating environments resulting in 1) ESA European Sponsorship of the Year Award 2004 2)Sponsorship of the Year 2004, Hollis Awards 3) Best Corporate Sponsorship, Hollis Awards 2004 4) Best International Sponsorship, Hollis Awards 2004Evaluated and negotiated Inmarsat’s relationship with the Volvo Ocean Race, the worldwide yachting race, to provide competing boats with technical services, voice and data communications for use by organisers, crew communications, TV programming etc Management of sponsorship team including recruitment and multiple agencies

International Account Director for title sponsor, BMW, Accenture and Nortel Networks including the production of TV and print advertising campaigns and high profile team launchesResponsible for all team-marketing materials, merchandising lines, sponsor intranet and community sitesInstrumental in making Formula One central to BMW marketing communications objectivesDefining corporate identity for WilliamsF1’s marketing collaterals – print and online

•Responsible for the implementation and multiple agency management with an annual budget of US$5m for end-user and channel advertising programmes including European creative development and media buyingManaged Official Supplier programme at Williams Grand Prix Engineering includingo Contract negotiationo Objective setting and strategyo Corporate communicationso On-event activity