Luisa Echeverry Email & Phone Number

Colombia

Responsibilities:- Support the migration process of websites and web platforms using HTML, CSS, Figma, and Adobe XD.- Conduct user research to ensure improved interaction with digital platforms.- Develop strategies for problem-solving with products, services, and experiences.Achievements:- Created 100% of the required landing pages, prototypes, wireframes, and designs for clients using HTML, CSS, and Adobe XD.- Responded to 100% of client requests for ongoing projects, ensuring the improvement of the user experience with the platform.- Enhanced 100% of the assigned websites and digital platforms, providing timely solutions to users' needs.

Medellín, Antioquia, Colombia

Responsibilities:- Conduct user research with external clients for project development.- Ensure a positive user experience by creating designs that take into account customer requirements.- Design user flows, wireframes, and prototypes for websites, platforms, and applications using Figma.Achievements:- Developed all requested landing pages and prototypes in Figma, ensuring the successful completion of assigned projects.- Updated designs according to user needs, implementing effective research strategies.- Designed proposals for clients, resulting in improved user experience across various websites.

Medellín, Antioquia, Colombia

Responsabilidades:- Realizar investigaciones de usuarios en colaboración con clientes externos para el desarrollo de proyectos.- Garantizar una experiencia de usuario óptima mediante la creación de diseños que cumplan con los requerimientos del cliente.- Diseñar flujos de usuarios, wireframes y prototipos para sitios web, plataformas y aplicaciones utilizando Figma.Logros:- Completé el 100% de las landing pages y prototipos solicitados en Figma, asegurando el cumplimiento de los proyectos asignados.- Actualicé el 100% de los diseños según las necesidades de los usuarios, implementando estrategias de investigación.- Diseñé el 100% de las propuestas para los clientes, mejorando la experiencia de sus usuarios al interactuar con los distintos sitios web.

Medellín, Antioquia, Colombia

Responsibilities:- Design landing pages, prototypes, and graphic content based on client requirements.- Support the website migration process using HTML and CSS.- Investigate the needs of internal clients to improve their service delivery.Achievements:- Collaborated with the work team to increase new customers by 40% in 2019 through website improvements, enhancing the customer user experience.- Developed, alongside the work team, design proposals for internal client requirements, in coordination with the development area, optimizing processes within the design department.- Designed all required landing pages and prototypes for clients using Adobe Illustrator and Adobe Photoshop.

Medellín, Antioquia, Colombia

Responsibilities:- Design graphic assets in Adobe Illustrator and Adobe Photoshop, and write content for digital platforms.- Guide and support clients in developing their brand and creating new products.- Provide reports with analysis on implemented actions.Achievements:- Collaborated with the marketing team to increase traffic on digital platforms by 10% to 20%, implementing effective digital strategies.- Increased the number of exhibitors by 5% and the number of visitors by 15% at the FISE 2019 fair by creating branding, marketing, and design strategies.- Successfully completed 100% of brand designs, considering client requirements and contributing to their market differentiation.

Medellín, Antioquia, Colombia

Responsibilities:- Create prototypes and wireframes as required by the development team.- Design graphic assets in Adobe Illustrator and Adobe Photoshop based on user requirements.- Conduct user research to identify needs and address product design requests.Achievements:- Successfully completed all required prototypes and wireframes using Adobe Illustrator.- Implemented design changes in 80% of the design iterations, enhancing platform interaction and improving user experience.- Increased user engagement on digital platforms by 5% to 10% through user needs research.

Medellín, Antioquia, Colombia

Responsibilities:- Conduct research on client needs for the creation of digital content.- Design graphic assets using Adobe Illustrator and Adobe Photoshop.- Present results to the client while adhering to established brand guidelines.Achievements:- Successfully designed all requested prototypes for content creation on digital platforms.- Increased the organic interaction rate by 10% through user experience research.- Effectively designed all products required by clients while implementing branding strategies.

Responsibilities:- Design and manage content for digital platforms.- Develop digital communication strategies, incorporating branding methodologies.- Prepare reports for clients, analyzing the management of digital platforms.Achievements:- Successfully increased monthly engagement on various digital platforms as agreed upon, while delivering 100% of the requested graphic assets.- Identified user needs, resulting in the desired increase in engagement rate (1%-3%).- Executed 100% of the client's requirements, presenting results analysis on the digital platforms.

Medellín, Antioquia, Colombia

Responsibilities:- Define design guidelines for the company's corporate identity.- Create graphic assets using Adobe Illustrator and Adobe Photoshop.- Address user needs and propose solutions to meet their requirements.Achievements:- Successfully developed a brand identity that met the client's needs, achieving 100% conceptualization of ideas.- Created all necessary graphic assets, effectively facilitating communication of products and services.- Collaborated with the team to thoroughly investigate and address 100% of the assigned clients' requests and needs, providing timely solutions.

Publicist, Advertising

Technological Education In Advertising, Advertising