Luisa Fernanda Larez Email and Phone Number
Luisa Fernanda Larez personal email
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As a seasoned brand experience specialist, I have a proven track record of consulting, designing, and executing sophisticated brand experiences that drive brand awareness and engagement. Leveraging my expertise in transforming venue atmospheres, I have created impactful brand campaigns across various touchpoints, including trade shows, private events, brand activations, and fashion shows in the greater Miami, Las Vegas, NYC, and Chicago markets.My ability to create compelling digital marketing content has enabled me to captivate audiences and deliver measurable results for my clients. Whether it's through immersive installations, interactive displays, or multimedia presentations, I am committed to crafting memorable brand experiences that resonate with consumers and leave a lasting impression.Skills & Tools Marketing • Branding • Time Management • Project Management • Data Analysis • Business Development • Client Relations • Enterprise Resource Planning (ERP) • Account Manager • Business Operations • Logistics • B2B • Microsoft Office • Hubspot • Mailchimp • Klaviyo • Odoo • Lucydchart • Airtable • Jira • Confluence • Shopify • Google Analytics • Seamless AI
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Head Of Marketing And Business DevelopmentCollab CollectiveMiami, Fl, Us
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Director Of Marketing And Business DevelopmentCollab Collective Oct 2023 - Present
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Co-Founder And Head Of MarketingCollab Collective Mar 2015 - PresentMiami/Fort Lauderdale Area- Consulted, designed, and executed sophisticated brand experiences by transforming venue atmospheres into brand awareness campaigns. Created digital marketing content at private events, conferences, and fashion shows in the South Florida market.- Successfully raised over six figures in sales from established partnerships.- Selected Clients: Fume Vapors, Kohler, Furla, Louis Vuitton, Kopari Beauty, Audi, Chopard, Baglietto Yachts.
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Trade Show Marketing ManagerCollab Collective Mar 2022 - PresentMiami, Florida, United States- Successfully hosted over 20 large-scale promotional events in multiple states without any legal violations, fully compliant with the FDA’s strict tobacco advertising guidelines. This involved coordinating with legal advisors to pre-approve all marketing materials and event scripts.- Organized a trade show that drew in over 5,000 attendees, including important industry stakeholders, achieving a record-high in both attendance and participant satisfaction. This event effectively boosted brand awareness by 40% as measured by pre and post-event consumer surveys.- Launched a new premium tobacco product line through an exclusive event that generated a 25% increase in sales within the first-month post-launch.
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Brand And Event ManagerCreative Propulsion Labs Oct 2018 - Sep 2022Miami/Fort Lauderdale Area- Developed a 30% increase in sales revenue to targeted customers at national B2B trade shows in the US.- Researched and launched over 50 products in eight different product categories on e-commerce and trade shows which account for a $80K sales revenue growth for the client.- Worked closely with the head of sales and marketing to strategize marketing campaigns to increase client revenue by analyzing data from Odoo ERP data.- Coordinated long-term logistics with suppliers to arrange event space, set-up, dismantling, and shipping of the exhibit booths for convention programs. -
Event AssociateEy Jul 2013 - Mar 2015Caracas Area, Venezuela- Implemented and managed CRM software for client communications, post-event engagement, for data analysis.- Created and implemented inventory software system to track easily data of incoming and outgoing marketing material.- Planned and executed monthly in-person training, conferences, and tradeshows nationwide. -
Brand AssociateDiageo Oct 2008 - Sep 2014Nueva Esparta Area, Venezuela- Launched "Keep Walking" campaign for Johnny Walker. Increased brand trial and visibility to get potential customers interested in the product.- Delivered consumer feedback reports to leadership on brand sales and analytics.- Executed on key decisions directed by brand manager. -
Marketing AssociateEvenfit C.A Mar 2010 - Apr 2013Caracas Area, Venezuela- Supported leadership to develop plan and execution of annual convention "Expo Vida".- Generated sales within the Marketing and Sales department by increasing sponsorships at events, and trade shows.- Trained incoming brand associates on industry-specific terminology, company product history, and sales strategy.- Clients: Kellogg's, Gatorade, Polar, and Nestle.
Luisa Fernanda Larez Skills
Frequently Asked Questions about Luisa Fernanda Larez
What company does Luisa Fernanda Larez work for?
Luisa Fernanda Larez works for Collab Collective
What is Luisa Fernanda Larez's role at the current company?
Luisa Fernanda Larez's current role is Head of Marketing and Business Development.
What is Luisa Fernanda Larez's email address?
Luisa Fernanda Larez's email address is lu****@****ail.com
What skills is Luisa Fernanda Larez known for?
Luisa Fernanda Larez has skills like Event Designing, Public Relations, Bilingual Communications, Event Management, Management, Organizational Leadership, Product Development, Event Planning, Microsoft Office, Strategic Planning, Customer Service, Social Media Marketing.
Not the Luisa Fernanda Larez you were looking for?
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Luisa Fernanda Romero Lárez
E-Commerce Data Driven Engineer, Currently Supply Planning Manager At VeepeeSabadell1gmail.com -
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