Luisa Fernanda Larez Email & Phone Number

Miami, Fl, Us

Miami/Fort Lauderdale Area

- Consulted, designed, and executed sophisticated brand experiences by transforming venue atmospheres into brand awareness campaigns. Created digital marketing content at private events, conferences, and fashion shows in the South Florida market.- Successfully raised over six figures in sales from established partnerships.- Selected Clients: Fume Vapors, Kohler, Furla, Louis Vuitton, Kopari Beauty, Audi, Chopard, Baglietto Yachts.

Miami, Florida, United States

- Successfully hosted over 20 large-scale promotional events in multiple states without any legal violations, fully compliant with the FDA’s strict tobacco advertising guidelines. This involved coordinating with legal advisors to pre-approve all marketing materials and event scripts.- Organized a trade show that drew in over 5,000 attendees, including important industry stakeholders, achieving a record-high in both attendance and participant satisfaction. This event effectively boosted brand awareness by 40% as measured by pre and post-event consumer surveys.- Launched a new premium tobacco product line through an exclusive event that generated a 25% increase in sales within the first-month post-launch.

Miami/Fort Lauderdale Area

- Developed a 30% increase in sales revenue to targeted customers at national B2B trade shows in the US.- Researched and launched over 50 products in eight different product categories on e-commerce and trade shows which account for a $80K sales revenue growth for the client.- Worked closely with the head of sales and marketing to strategize marketing campaigns to increase client revenue by analyzing data from Odoo ERP data.- Coordinated long-term logistics with suppliers to arrange event space, set-up, dismantling, and shipping of the exhibit booths for convention programs.

Caracas Area, Venezuela

- Implemented and managed CRM software for client communications, post-event engagement, for data analysis.- Created and implemented inventory software system to track easily data of incoming and outgoing marketing material.- Planned and executed monthly in-person training, conferences, and tradeshows nationwide.

Nueva Esparta Area, Venezuela

- Launched "Keep Walking" campaign for Johnny Walker. Increased brand trial and visibility to get potential customers interested in the product.- Delivered consumer feedback reports to leadership on brand sales and analytics.- Executed on key decisions directed by brand manager.

Caracas Area, Venezuela

- Supported leadership to develop plan and execution of annual convention "Expo Vida".- Generated sales within the Marketing and Sales department by increasing sponsorships at events, and trade shows.- Trained incoming brand associates on industry-specific terminology, company product history, and sales strategy.- Clients: Kellogg's, Gatorade, Polar, and Nestle.