Luisa Fernanda Ortíz Quiñónez

Luisa Fernanda Ortíz Quiñónez Email and Phone Number

PR and Communications Director @ Weber Shandwick
Bogotá, Bogota, CO
Luisa Fernanda Ortíz Quiñónez's Location
Bogota, D.C., Capital District, Colombia, Colombia
About Luisa Fernanda Ortíz Quiñónez

Hey! I am an expert in Corporate and Public Affairs, External Communications, Reputation, and Corporate Social Responsibility; But above all, I am passionate about these areas and a faithful believer that through them we contribute directly to sustainability, achievement of strategic objectives, generation of well-being for our relevant stakeholders and ensuring the operational continuity of companies and/or organizations.I am a Professional in Government and International Relations with a Diploma in Public Relations, bilingual and I have 9 years of experience in corporate communication, union organization, spokesperson, public-private relations and with key audiences, Corporate Social Responsibility (CSR), crisis management, legislative and regulatory analysis, brand implementation and event organization. During these years I have had the fortune to develop my role in guilds, consultancy, and private companies for the cosmetic, pharmaceutical, construction, and medicinal cannabis sectors, which has filled me professionally and personally, because from my role real changes can be generated, give voice to different needs and problems, lead disruptive initiatives, generate alliances that go far beyond commercial interests, resolve conflicts and build truly sustainable relations for companies and organizations.

Luisa Fernanda Ortíz Quiñónez's Current Company Details
Weber Shandwick

Weber Shandwick

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PR and Communications Director
Bogotá, Bogota, CO
Employees:
4386
Luisa Fernanda Ortíz Quiñónez Work Experience Details
  • Weber Shandwick
    Pr And Communications Director
    Weber Shandwick
    Bogotá, Bogota, Co
  • Msd
    Public Policy & Government Affairs Associate Director
    Msd Jun 2023 - Present
    Colombia
  • Llyc
    Public Affairs Manager
    Llyc Jun 2021 - May 2023
    Bogotá
    Structuring and development of public affairs strategies, corporate positioning and client relations for clients in the food and beverage, pharmaceutical, defense, energy and digital platforms sectors, among others, with their key audiences. Management of the firm's Public Affairs team and leadership of its training and internal growth plan. Leadership of the internal and external promotion and positioning strategy for the area of expertise.Leadership and construction of initiatives and strategic inputs (e.g. sectorial diagnostics, press releases, narratives, talking points, analysis and recommendations of legislative and regulatory projects, organization of events, and relationship tools) for the Colombia operation and other areas of Public Affairs at regional level.
  • Natuera
    Coporate Affairs Leader
    Natuera Nov 2019 - Jun 2021
    Bogotá
    Planning and management of the company's corporate affairs strategy (Public Affairs, Corporate Communications, and Corporate Social Responsibility).Positioning and relationship building of the company with its different stakeholders, both internal and external.Support in strategic wellness and internal communication projects. As well as initiatives related to community, environment, and pandemic management.Company spokesperson and participation in Asocolcanna and its board of directors. Strategic management of digital communication channels. Brand creation, implementation, and positioning.
  • Cemex
    Chief Of Public Affairs & Industry
    Cemex Sep 2018 - Nov 2019
    Bogotá, Bogotá D.C., Colombia
    Management of the company's public affairs strategy for Colombia's and SCA&C region operation. Monitoring and analysis of legislative and regulatory issues of interest to the company and its different areas, as well as dialogue and continuous work with them to identify possible risks and opportunities. Leadership of relationships and participation in relevant industry associations for the industry as Asocreto and ACM; accompaniment and advice in the general relationship of the company and its business units with authorities, legislators, local governments, and the community to guarantee its operational continuity.
  • Ágora Asuntos Públicos Y Comunicación Estratégica
    Public Affairs Consultant
    Ágora Asuntos Públicos Y Comunicación Estratégica Oct 2017 - Sep 2018
    Bogotá D.C., Colombia
    In charge of strategic planning in terms of public affairs for clients and execution of these relationship plans with key stakeholders. Development of Relationship with key audiences in matters of cross-cutting public affairs to the Company; Regulatory Intelligence (Identification, monitoring, and analysis of initiatives that are processed in the Congress of the Republic, in entities of the executive power and entities of the decentralized sector); Political analysis (proposals and positions of political parties, analysis of electoral situations and political appointments against the needs and priorities of clients); Strategic and tactical construction of workshops or public affairs events for clients and company participation in external forums or events; Management of clients in charge, execution of their contracts, external advisors and possible suppliers.
  • Andi - Asociación Nacional De Empresarios De Colombia
    Cosmetics & Health Care Chamber Coordinator
    Andi - Asociación Nacional De Empresarios De Colombia Jul 2015 - Oct 2017
    Bogotá D.C., Colombia
    Spokesperson of the sector before the Government and regulatory entities, international organizations and other sectors to defend and negotiate based on the sector's position and interests in terms of competitiveness, standards and regulations; management of platforms and social networks of the Chamber; analysis and identification of regulations and situations of interest to the sector and development of spaces for dialogue between the authorities and businessmen for the formulation and review of public policies that allow and strengthen the competitiveness and productivity of the industry, guaranteeing surveillance and control of the state in the market; and participation in institutional programs aimed at improving the competitiveness and international presence of the sector. Preparation of foreign trade reports for affiliates, the media, and the public sector and the Chamber's annual Strategic Plan in an articulated manner with stakeholders and affiliated companies, as well as its quarterly monitoring. Preparation and sending of the weekly bulletin of the Chamber with relevant information; I am also in charge of the sector issues that are handled directly with the PTP (Productive Transformation program of the Ministry of Commerce) related to competitiveness and internationalization and the coordination of events and administrative issues of the Chamber.
  • Andi- Asociación Nacional De Empresarios De Colombia
    Industry Direction Assistant For The Executive Vice-Presidency
    Andi- Asociación Nacional De Empresarios De Colombia Feb 2014 - Jul 2015
    Bogotá D.C., Colombia
  • Andi - Asociación Nacional De Empresarios De Colombia
    Corporate Social Responsability Intern
    Andi - Asociación Nacional De Empresarios De Colombia Jun 2013 - Jan 2014

Luisa Fernanda Ortíz Quiñónez Skills

Microsoft Office Microsoft Excel Microsoft Powerpoint Estrategia Empresarial Comercio Internacional Seguridad Spanish Government Public Policy English Public Relations Oratoria Liderazgo De Equipos Estrategia Gobierno Relaciones Internacionales Trabajo En Equipo

Luisa Fernanda Ortíz Quiñónez Education Details

Frequently Asked Questions about Luisa Fernanda Ortíz Quiñónez

What company does Luisa Fernanda Ortíz Quiñónez work for?

Luisa Fernanda Ortíz Quiñónez works for Weber Shandwick

What is Luisa Fernanda Ortíz Quiñónez's role at the current company?

Luisa Fernanda Ortíz Quiñónez's current role is PR and Communications Director.

What schools did Luisa Fernanda Ortíz Quiñónez attend?

Luisa Fernanda Ortíz Quiñónez attended Universidad Externado De Colombia, Universidad De La Sabana, Ucam Universidad Católica San Antonio De Murcia., Universidad De La Sabana, Tecnológico De Monterrey.

What are some of Luisa Fernanda Ortíz Quiñónez's interests?

Luisa Fernanda Ortíz Quiñónez has interest in Human Rights, Children, Education, Poverty Alleviation.

What skills is Luisa Fernanda Ortíz Quiñónez known for?

Luisa Fernanda Ortíz Quiñónez has skills like Microsoft Office, Microsoft Excel, Microsoft Powerpoint, Estrategia Empresarial, Comercio Internacional, Seguridad, Spanish, Government, Public Policy, English, Public Relations, Oratoria.

Who are Luisa Fernanda Ortíz Quiñónez's colleagues?

Luisa Fernanda Ortíz Quiñónez's colleagues are Akshay Brave, Jordyn Jones, Md Nisar Ansari, Samantha Gibby, Vanshika Randev, Sabrina Chua, Giacomo Masi.

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