Luisa Figueroa Email & Phone Number

Milan, It

Milan, Lombardy, Italy

• Defined and executed marketing plans for Italian and Polish market with focus on Demand Generation initiatives online and offline.• Spearheaded demand generation initiatives across Italy, including events, tradeshows, LinkedIn campaigns, banner ads, and email nurturing strategies. These efforts successfully generated over €5M in new opportunities annually LFY.

Milan, Lombardy, Italy

• Design and execute integrated marketing campaigns (online/offline): following agile methodology and a continues iteration process that allows to quickly improve/test/correct any desired aspect of the initiatives. Key goals of these campaigns are lead generation and revenue generation. I create campaign briefs, coordinate co-design process, manage relationships with all stakeholders involved, create business case and lead implementation from beginning to end. Closely work with Sales and other departments such as Operations, Outside Service Providers.• Coordinate competitive intel actions: Analyse and monitor relevant industry trends, competitor behaviours/rates/strategy and draws on investment and market knowledge to make informed recommendations and decisions. • Lead Digital communication: Manage interactive marketing campaigns from beginning to end, including project scope, resources, schedule, initiation, start-up/design, building, and deployment. Coordinate social media activity, email blasts (ex: newsletter program), voice of the customer.• External communication: Develop proactive and reactive communications plans and tactics (e.g., measurement criteria, tactics, timing, target audience, etc.) to support company strategy. Develop creative briefs and messaging platforms to guide communications deliverables. Manage Crisis Communication situation. Supervision of photo shooting sessions, video making. Manage PR agency and social media activity. • Pricing: Define price positioning and pricing structure of company services dedicated to small and micro business.

Milan Et Alentours, Italie

• Responsible for developing, lead and support online & offline marketing initiatives and programs to support the segment growth of the Small & Micro Business segment and achieve company business goals.• Design, execute and assess multi-channel direct marketing campaigns and capabilities to build long-term relationships with customers and drive deeper engagement and appreciation with existing and potential customers.• Work closely with Sales, Revenue Management and Operation to ensure marketing and sales objectives are being exceeded.• Deep understanding of customer’s needs and requirements (data analysis/ insight and service design)• Building, implementing and maintaining promotional and PR partnerships.• Rapid implementation of churn reduction initiatives using low-cost, high-value approaches: at-risk customer identification, discounts and special deals, increase customer engagement.

Milan Et Alentours, Italie

• Customer management with team support.• Management of digital marketing projects (website, lead generation, digital channels).• Create, execute and measure social network strategies/campaigns.• Manage and update the corporate website (CSM WordPress), SEO content creation.• Scouting, analysis and reporting of digital projects (quantitative and qualitative).• Support in the definition of strategy related to web projects.• Stay on top of digital marketing best practices, changes and trends.• identify and prioritize innovation opportunities and bring fresh, creative thinking to the team.• Plan, execute and monitor marketing strategies across multiple brands to increase qualified traffic, leads and overall revenue.• Report on consumer trends and competitors’ activities regarding marketing communication and campaigns.

Milan Area, Italy

• Gathering and analysis of consumer insights and market trends.• Competitors analysis & benchmarking at a national and international scale.• Identifying the most important benefits and messages for key audiences of the brand.• Development deep and meaningful product/service experiences that inspires and enables the consumer.• Development of different strategies to export the brand overseas, with particular focus on developed cities like Tokyo or London.• Building brand identity with special focus in customer touch points: infrastructure, interior design, furnishing and finishings.

Région De Marseille , France

Archiexpo is a web-marketing platform specialized in the world of design, architecture and construction. It connects connects visitors (architects) and suppliers (manufacturers) through its expertise: global visibility on internet, increase traffic, lead generation, participation in newsletters and more.• Development of content strategy, SEO content creation and optimization.• Oversee and manage the creation of digital content.• New technologies and trends identification in the architectural and design field on a worldwide basis (international business trips, presence at trade shows, specialized press consulting).• Creation and development of new product lines and enhancement of the profitability relevant to already existing categories.• At-large supervision and coordination of a team, responsible for the creation of web-stands and new virtual exhibition on Archiexpo website.• International portfolio of more than 800 clients (Hansgrohe, Franke, Porcelanosa, Roca, Dada, Valcucine, Boffi, Arclinea, etc.).• Build and foster content partnerships.• Measurement & tracking success of the SEO strategy.

Master In Strategic Design, Design Of The Value Offering, 110/110

Creating and delivering innovative product-service systems through qualitative and quantitative marketing, project management, design.

Bachelor Of Architecture (B.Arch.), Architecture

Education record